WhatsApp Flow, in simple terms, is a feature within the WhatsApp Business platform that allows businesses to create structured and guided interactions with users through chat. It serves as a pathway for businesses to design and manage specific workflows or conversations, simplifying interactions with customers on the familiar WhatsApp chat interface.
In Ciffrado, our expert developers took this feature to next level by simplifying it and making it more easy to use for our subscribers.
So, now it can simplify the process of appointment booking, feedback collection, and content promotion and many more. It allows for easy collection of customer details, confirmations, and reminders, and integrates with content recommendation flows to drive conversions.
In business conversations, gathering customer data can be a hassle. Previously, we introduced a ground-breaking feature in Ciffrado called “User Input Flow." Which can be used for customer data collection.
But now, thanks to WhatsApp Flow, we have developed a more efficient and reliable way of collecting customer data. We are calling it the “WhatsApp Flows Form”.