CARTA MARKETING FIRM(former Zucks,ATRAC)

Last week, we hosted a successful Magnite Connect Japan event in Tokyo for our Demand Manager and DV+ customers! A big thank you to our industry speakers from Kakaku.com, Inc. and CARTA MARKETING FIRM(former Zucks,ATRAC) for sharing valuable insights, and to all our clients for attending. We hope the event provided a deeper understanding of our products and how we contribute to driving innovation within the advertising ecosystem.

𝐂𝐀𝐑𝐓𝐀 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐈𝐎𝐍 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐚 𝐧𝐞𝐰 𝐥𝐚𝐛𝐞𝐥, "𝐊𝐚𝐖𝐀𝐑𝐔"💄👗 CARTA MARKETING FIRM has launched its fourth initiative under the production business “CARTA MARKETING PRODUCTION,” introducing a new label called “KaWARU.” ”KaWARU” is a label dedicated to creators in the #beauty, #fashion, and #lifestyle sectors. The name embodies the concept of “change (kawaru),” reflecting the transformative experiences that beauty, fashion, and lifestyle bring: “KaWARU with makeup” “KaWARU with clothing” “KaWARU through lifestyle” Through nurturing and supporting creators, “KaWARU” aims to set new trends and deliver fresh value to the beauty, fashion, and lifestyle markets. #Japan #marketing #advertising #digitalmarketing #collaboration #media https://lnkd.in/gAHZK7P2

"𝐎𝐬𝐡𝐢-𝐤𝐚𝐭𝐬𝐮" 𝐢𝐬 𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐨𝐩𝐮𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐦𝐨𝐧𝐠 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐙!? 🤳🎉 "Oshi-katsu" refers to fan activities that involve supporting one's favorite things or people (known as "oshi"). According to a survey conducted by Nippon Information Co., Ltd. targeting Generation Z (aged 16 to 26), more than half of Gen Z respondents reported having an "oshi." The targets of support are diverse, including celebrities, YouTubers, TikTokers, and VTubers. According to a survey, about 40% of both men and women aged 15 to 69 have experience with "oshi-katsu." Particularly among the 15 to 29 age group, which is predominantly Gen Z, 48.2% of men and 61.6% of women have experience with "oshi-katsu," indicating that nearly half of this demographic engages in these activities. The scope of "oshi-katsu" is very broad and has a significant impact on consumer behavior. Survey shows that activities include not only watching videos and celebrating the birthdays or anniversaries of their "oshi," but also purchasing products endorsed by their favorite celebrities and attending corporate advertisements. Additionally, "oshi-katsu" has become the third-largest category of daily expenses for Generation Z, following food expenses (excluding dining out and dining out expenses). 36% of the overall respondents have experience of purchasing products endorsed by their "oshi," and the top categories of purchased products include "sweets and snacks" and "cosmetics and beauty products." #Japan #marketing #advertising #digitalmarketing #collaboration #media https://lnkd.in/gnwGrWfX

𝐈𝐬 𝐌𝐞𝐧'𝐬 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐚𝐫𝐞 𝐁𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐨𝐫𝐦?! 𝐓𝐡𝐞 𝐑𝐚𝐩𝐢𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐞𝐧'𝐬 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 📱💄 In today's world, the value of pursuing "beauty" has expanded beyond gender boundaries. According to a survey by Cross Marketing Inc, around 40% don't consider skincare for men to be something special. Other activities such as "hair treatments," "teeth whitening," "hot stone baths," and "using sunscreen" are also seen as normal, with nearly 40% of respondents saying they don't view these as special actions either. These practices are now widely accepted as common #beauty behaviors. The survey shows that the top reason men engage in beauty routines is to "maintain a neat appearance (60.7%)," followed by "maintaining cleanliness (59.1%). The men's #cosmetics market is experiencing rapid growth. According to a survey by INTAGE Inc., the market size increased by approximately 1.5 times over five years, reaching ￥37.6 billion from 2017 to 2022. Moreover, the first half of 2023 saw a 15% increase compared to the same period in the previous year, demonstrating continued strong performance. In the men's cosmetics market, the most popular category is skincare, particularly basic products like face washes, creams, lotions, and serums. While the overall cosmetics market faced challenges due to the COVID-19 pandemic, with restrictions on going out and the widespread use of masks, men's cosmetics stood out as an exception. The increased frequency of seeing their own faces during online meetings and skin issues caused by mask-wearing significantly heightened men's awareness of skincare. Additionally, the top source of information for men's cosmetics is "exchanging information with others on #socialmedia or in YouTube comment sections (47.6%)." Among social #media platforms, Instagram ranks as the most popular source (58.5%), followed by YouTube (55.5%) and TikTok (28.5%). It is clear that social media is playing a major role in gathering information, and the number of influencers promoting men's cosmetics is also increasing. For instance, the #influencer "shimakyo しまきょ～💄正直レビュー" posted a PR video for La Roche-Posay, which has been viewed 6.53 million times. The growth of men's cosmetics market can be attributed not only to the rising beauty awareness among men but also significantly to the influence of social media and influencers. #Japan #marketing #advertising #digitalmarketing https://lnkd.in/gKfUcrhD

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 "α 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻," 𝘁𝗵𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭? 𝗔 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗼𝘁𝗵𝗲𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀! The α generation refers to those born between 2010 and 2024. While both Gen Z and α are comfortable with #digital devices, the internet, and #socialmedia communication, the biggest distinction lies in their parents' generation and school education. α generation children are being raised by Millennial parents who possess high digital literacy, whereas Gen Z's parents grew up in an era where digitalization and internet access were not as widespread. As a result, Gen Z did not receive much digital education from their parents. Additionally, while digital education, such as programming, has become mandatory for the α generation, Gen Z had very little formal digital education, which makes a significant difference between the two generations. <Three main characteristics of the α generation> 1. The α generation is comfortable with online communication. They are highly adaptable to advanced technologies, with even online games serving as communication tools for them. 2. Their focus on time efficiency. This is especially evident when gathering information, as seen in the popularity of short videos on TikTok among teenagers, where content is quickly summarized and easy to consume. 3. Their emphasis on experiences and interests over material possessions. In a world filled with affordable, high-quality products, the α generation tends to prioritize new experiences that align with their personal values, or something unique. From now on, it will be important to provide experiences and services for diverse values rather than focusing solely on material goods. Although it will take some time before the α generation enters society and becomes the main consumers, their values are already influencing household purchasing decisions through their parents. As a result, strategies that take the α generation into account are already becoming necessary. #Japan #mobileapp #marketing #advertising #gaming #digitalmarketing #media #tourism #travel https://lnkd.in/g9wbiGCM

𝐖𝐞𝐚𝐭𝐡𝐞𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 × 𝐃𝐎𝐎𝐇 𝐭𝐨 𝐡𝐢𝐭 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭! 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐬𝐞𝐞𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐚𝐬𝐞 𝐨𝐟 𝐋𝐈𝐕𝐄 𝐁𝐎𝐀𝐑𝐃 🌡️🌧️ What you can learn from this article: - The benefits of using the rapidly growing ‘DOOH’ market - What is ‘Weather Targeting’ that enhances appeal? <Growing DOOH Market> #DOOH stands for Digital Out of Home, which refers to outdoor #advertising using digital signage. Unlike traditional static poster ads, its feature is the ability to change the ad content in real-time. The DOOH market is rapidly growing, and according to CARTA HOLDINGS, the market size for 2023 is projected to be ￥80.1 billion, an increase of 119% compared to the previous year. Furthermore, it is expected to reach ￥139 billion by 2027. DOOH advertising is characterized by its ability to flexibly change ad content in coordination with data, unlike fixed billboard advertising. Based on this data, an impression-based billing system is implemented, meaning fees are incurred only for ads that have truly been interacted with. Therefore, it allows for ‘purchases with minimal risk and effective advertising results.’ Additionally, ‘flexible #ad distribution’ is also possible. You can easily change ad formats and materials, target audiences, and analyze effectiveness. For instance, specific ads can be shown only on sunny days, or ads can be displayed only when the temperature falls below a certain level. <Weather Targeting × DOOH> Weather targeting is a method of changing ad content and distribution timing based on weather conditions. As mentioned above, it allows for the distribution of ads that directly respond to consumer needs related to weather, temperature, and pollen levels. Promotions linked to ‘weather,’ which significantly influence consumer decision-making, are effective in conveying more impactful messages. By combining weather data with real-time digital signage, it becomes possible to create more appealing #advertisements. The combination of DOOH and weather targeting can enhance effectiveness at every step of the #marketing funnel, from awareness and interest to purchase motivation and actual purchases. https://lnkd.in/gy3wEcSG #Japan #mobileapp #gaming #digitalmarketing #tourism #travel #media #businessimpact

"𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝘄𝗶𝘁𝗵 ‘𝗟𝗢𝗣’! 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗨𝘀𝗲 𝗼𝗳 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 × 𝗤𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗗𝗮𝘁𝗮"🔎📈 LPO stands for Landing Page Optimization. It is a method used to improve specific pages on a website to increase the likelihood that visitors will take desired actions, such as purchasing a product or requesting information. In this process, it is crucial to optimize the structure and #design of the landing page based on the psychology of the visitors. This refers to changing the content and structure of the #LP according to the attributes and needs of the target users. For instance, by creatively adjusting the content of the same LP based on the different needs and interests of the active and potential users, we can make each target group more interested, ultimately increasing the conversion rate (CVR). The specific steps for #LPO initiatives include first conducting a competitive analysis to understand industry trends. Based on this, we organize the client’s current situation and challenges, deciding on how to respond. From the insights gained, we present a proposed structure that aligns with the strengths of competitors. If we receive approval from the client, we implement measurement tools such as heat maps to identify the issues with the current LPs and websites. From the insight gained, we create new structure proposals and improvement plans, then execute them. We compare the data before and after the improvements to refine our approach further. This process continues as we optimize, gradually enhancing the client’s business. CARTA MARKETING FIRM not only analyzes heat map data but also employs its unique methods to investigate and analyze the reasons for user dropout and why specific sections are read from various perspectives. Additionally, we offer a wide range of solutions, which makes it possible to provide comprehensive #marketing support that goes beyond just LPO. #Japan #mobileapp #advertising #gaming #digitalmarketing #media https://lnkd.in/gfhxRENA

𝐀𝐧 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭 𝐬𝐮𝐫𝐯𝐞𝐲 𝐛𝐲 𝐂𝐀𝐑𝐓𝐀 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐅𝐈𝐑𝐌! 𝐊𝐞𝐲 𝐩𝐨𝐢𝐧𝐭𝐬 𝐟𝐨𝐫 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 "𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐜𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬" 𝐚𝐫𝐞 "𝐩𝐚𝐬𝐬𝐢𝐯𝐞" 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐢𝐭 "𝐟𝐞𝐞𝐥𝐬" 𝐰𝐡𝐞𝐧 𝐮𝐬𝐞𝐝! 🤳💄 CARTA MARKETING FIRM conducted an independent survey on gathering information about #cosmetics. Key points for gathering information on popular affordable cosmetics are "passive" search and how it "feels" when used. <𝐓𝐡𝐞 𝐦𝐞𝐝𝐢𝐚 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐜𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬> The top positions are occupied by social #media platforms such as Instagram, YouTube, and TikTok in order. The reasons for the high usage of these top three platforms include “because they are the most frequently used social media,” “because they are viewed daily,” and “because the usage time is long.” It seems that many people collect information on affordable cosmetics in their daily lives. Additionally, reasons such as “because it comes in recommendations,” “because it often catches my eyes by chance,” and “because it is displayed in advertisements” were also common. Thus, in daily information collection, it appears that being able to “passively” encounter the “desired information” is crucial. <𝐓𝐡𝐞 𝐦𝐞𝐝𝐢𝐚 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬> In the ranking of media used for gathering information on specific products, YouTube, which was ranked second for daily information gathering, is now in first place. Since gathering information on specific products is often done when considering a purchase, many people may use YouTube where people can get a better understanding of the product through videos. Even for the same information gathering on affordable cosmetics, the needs differ depending on the characteristics and purposes of each media. Leveraging the unique features of each media for advertising could effectively promote cosmetics. #Japan #mobileapp #marketing #advertising #digitalmarketing #collaboration #socialmedia https://lnkd.in/g8p6Y_WG

【11月15日（金）】 「Japan Connect@G-STAR 2024」開催のお知らせ🎉 毎年韓国の国際ゲーム展示会「G-STAR」開催に合わせて実施され、好評を博しているネットワーキングイベントが、今年は「Japan Connect@G-STAR 2024」（「本イベント」）と題し、#韓国 ・釜山で開催されることになりました！ 本イベントは、#ゲーム 業界や#テクノロジー 分野のプロフェッショナルが集い、ビジネスチャンスを広げる場として毎年注目を集めています。 今年は、BytePlus、CARTA MARKETING FIRM(former Zucks,ATRAC)、そしてPangleが共同で開催することとなり、参加費無料での開催が実現しました。 他にも、G-STAR初日の夜にはアフターパーティー「Space to Glow」も開催し、みなさまにお楽しみいただける特別な時間をご用意しています。 また、Pangleは、本イベントとは別に、「Gaming on TikTok」と共同で専用ラウンジ「Inspire Lounge」を運営し、リラックスした空間での交流を楽しめる企画もご用意しています。 ■︎「Japan Connect@G-STAR 2024」詳細 日時：2024年11月15日（金）18:30~23:00 場所：韓国釜山「Galbiga Masitda 3F」 参加資格：国籍不問・日本語を話せる方 ■︎参加方法 参加をご希望の方は、事前登録が必要です。以下のフォームからお申込みください。 https://lnkd.in/gadWfY5Y ぜひ、この機会を新たな交流とビジネスチャンスを広げる場としてご活用ください。 皆さまにお会いできることを楽しみにしています！ ------------------------------------------------------------------------------- 【November 15 (Friday)】 Announcement of the event "Japan Connect@G-STAR 2024" The popular networking #event, held annually alongside the international game exhibition "G-STAR" in South Korea, will this year take place as "#Japan Connect@G-STAR 2024" in Busan, #SouthKorea! This event serves as a #networking opportunity for professionals in the #gaming and #technology sectors, providing an excellent chance to expand business connections. This year, it will be co-hosted by BytePlus, CARTA MARKETING FIRM, and Pangle, and we are pleased to announce that participation will be free of charge! On the first night of G-STAR, we will also host an after-party titled "Space to Glow," where attendees can enjoy a special time together. Additionally, Pangle will operate the exclusive lounge "Inspire Lounge" in collaboration with "Gaming on TikTok," providing a relaxed space for networking and interaction. ■︎ Details of "Japan Connect@G-STAR 2024" Date & Time: November 15, 2024 (Friday) 18:30 - 23:00 Location: Galbiga Masitda 3F, Busan, South Korea Requirements: Any nationality, Japanese speakers ■︎ How to participate If you wish to attend, please register in advance using the form below. https://lnkd.in/gadWfY5Y We encourage you to take advantage of this opportunity to expand your connections and business prospects. We look forward to seeing you all there! #mobileapp #marketing #advertising #digitalmarketing #tech #collaboration #media #ネットワーキング #イベント https://lnkd.in/gTGQMYbw

𝐏𝐥𝐚𝐧 𝐲𝐨𝐮𝐫 𝐭𝐫𝐢𝐩 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚! 𝐓𝐡𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐨𝐟 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠! ✈️🏖️ A survey conducted with 474 men and women across #Japan, aged 18 to 59, revealed that more than 60% of users consider #socialmedia information important when choosing a #travel destination. In response to the question, “How much do you prioritize social media information when selecting a travel destination?” 17.0% answered “Highly prioritize social media” and 43.8% said “Prioritize social media.” Social #media is also helpful during your travels. In particular, there are travel-specialized influencers, known as “travel #influencers.” They don’t just post about their trips, but they share detailed information about accommodations, transportation, meals, activities and more, so that those who see their posts can enjoy similar experiences. The influence of influencers is significant, and social media users regularly encounter PR posts. Many in the #tourism industry are leveraging this influence by partnering with influencers to create #advertisements and #promotions. Even though influencers have significant influence, you might worry that PR posts could be less credible. But no need to worry! In a survey conducted with 1,000 men and women across Japan, participants were asked to compare the trustworthiness of products and services introduced in regular posts by influencers, celebrities, and curated accounts versus PR posts. A combined 64% responded that PR posts either increase trust, have no impact on trust, or that trust remains unchanged as long as the content is interesting or useful. This shows that for more than half of the respondents, the fact that a post is PR does not affect its credibility. #mobileapp #marketing #advertising #digitalmarketing #collaboration https://lnkd.in/gMiPYkBu