Kadence International

Imagine you’re on the brink of launching a new product. The idea is bold and innovative and could change the market. But how can you be sure it will resonate with consumers? Many brands have walked this path, discovering their vision didn’t match market reality. This is where concept testing steps in—a crucial checkpoint that helps avoid costly mistakes by validating ideas before they hit the shelves. Consider the story of Yamaha, which faced a decision between two control mechanisms for their new electric keyboard. Would musicians prefer a knob or a sliding fader? Instead of relying on internal assumptions, Yamaha turned to the users themselves. After gathering feedback through focus groups, they discovered that musicians overwhelmingly favored the sliding fader for its precision during live performances. By listening to their audience, Yamaha crafted a product that hit all the right notes. The truth is, great ideas are just the beginning. To ensure success, brands must iterate, test, and refine their concepts based on consumer feedback. From uncovering the right product features to crafting messages that truly resonate, concept testing transforms bold ideas into market-ready products. Ready to ensure your next launch is a success? Read the full blog to ensure your next innovation hits the mark. - link in comments! #ProductDevelopment #ConceptTesting #MarketResearch

How are online pharmacies revolutionizing healthcare access in Indonesia? In this insightful video interview, Randy Fajrian from our Indonesia office talks to Retail Asia and discusses how online pharmacies are tackling the country's healthcare access challenges, bridging the gap between rural and urban populations, and driving innovation in the healthcare sector. Watch now to learn how digital solutions are shaping the future of healthcare in Indonesia. https://lnkd.in/g_cqHtvW #Healthcare #OnlinePharmacies #Indonesia

With over 17,000 islands and a population spread across diverse geographies, Indonesia presents a fascinating retail landscape, widening the urban-rural divide. Urban consumers embrace the convenience of malls and e-commerce, while rural shoppers remain loyal to traditional markets and neighborhood stores. To succeed, brands need a hybrid strategy—leveraging technology for urban markets while fostering trust and community ties in rural areas. From digital transformation to local engagement, there’s a wealth of opportunity for brands that can bridge this gap. Curious how to navigate Indonesia’s diverse retail dynamics? Read our full blog — Link in comments. #MarketResearch #Indonesia #RetailStrategy

Rupert Sinclair and Leslee Frost from our UK office are at Agromek in Denmark, one of Europe’s premier agriculture trade shows. They are exploring the latest trends, technologies, and innovations shaping the future of agriculture while connecting with industry leaders to bring valuable insights back to our clients. #Agromek2024 #Agriculture #MarketResearch #AgTech

Precision is key to driving growth. Market segmentation allows you to focus on the right customers, optimize resources, and enhance customer satisfaction. Our latest blog dives into: ✔️ Best practices for effective B2B segmentation ✔️ Actionable insights to prioritize high-potential accounts ✔️ Real-life examples from top brands Discover how strategic segmentation can take your marketing and sales strategies to the next level. Link in comments! #B2B #BusinessStrategy #Insights

Ever wondered how millennials turned digital dependency into thriving ecosystems? Dive into our latest trend report to uncover how this generation has reshaped brand engagement to meet their evolved needs. Explore the eight codes modern millennials live by, including 'Always Online, Always Ahead.' As digital natives, millennials expect seamless integration of online and offline experiences. Brands must innovate continuously—from super apps to personalized digital services—to keep pace with millennials, who are always connected. Curious about the other seven codes? Download the report to discover how to engage this key demographic effectively: https://lnkd.in/gu39f8NS #Millennials #MarketResearch #ConsumerInsights

Nearly half of Southeast Asia’s youth, including both Gen Z and Millennials, have confidence in their governments to act in the public’s best interest, with 49% expressing a fair level of trust. According to a recent study by Vero Advocacy and Kadence International, this sentiment reflects the desire for transparency and action on key youth policy issues. The report includes insights from Southeast Asian youth aged 18 to 43, focusing on healthcare, housing, environmental priorities, education, and job creation across various countries. Our report explores how trust in government impacts policymaking in each country, providing a comprehensive view of regional governance. Curious about trust in government across Southeast Asia? Access the report now! Link in comments! #Government #SoutheastAsia #MarketResearch

Our study in collaboration with Vero Advocacy on Youth Attitudes toward Governance in Southeast Asia covering six countries in the region is now available here: https://lnkd.in/gerbktr8 Via adobo magazine #southeastasia #genz #millennials

Kajornkiat Kiatsunthorn from our Thailand office spoke to Retail Asia about the growing male grooming market in the country. “Grooming is no longer seen as compromising one's masculinity. If it was 10 years ago, we would probably say differently. But now masculinity is an essential aspect of self care and confidence.” - Kajornkiat Kiatsunthorn Watch the full video with insights into the beauty market in Thailand. #beauty #marketresearch #thailand

Did you know ... Thailand is not just the "Land of Smiles" but also a complex marketplace of evolving consumer trends and behaviors? Dive into our latest blog to explore how Thai culture, traditions, and digital transformation are shaping consumer preferences. From the influence of Buddhism to the impact of the digital age, learn what drives Thai consumers today! Link in comments! #MarketResearch #ConsumerBehavior #Insights