monopo

2022 was a blast of a year ✨We’d like to thank all of our clients and partners for trusting us through another year. It was a year of growth, so many exciting projects were launched and we were also able to tackle even more global projects. Our community is at the heart of our work and we are endlessly grateful to be surrounded by so many great-minded people (a.k.a you!) who make us who we are. For this brand new year ahead, we hope to create even more meaningful collaborations and keep growing together 🌈🤝 Yoroshiku onegaishimasu for 2023! -------------------------------------------------- 去年一年間monopoを信頼し、関わってくださったクライアント、パートナーのみなさま、ありがとうございました！みなさまのお陰で、2022年も素敵な一年になりました ✨ 2022年はわたしたちにとって成長の一年となりました。沢山のやりがいのある案件に携わらせていただき、国境が解放されたことによって今まで以上にグローバル案件にも精力的に取り組むことができました。 みなさまのサポートなしにはここまでやってくることは難しかったでしょう。改めて、みなさまとのパートナーシップに感謝しています。 2023年も引き続き、実りのあるコラボレーションを実現していきます🌈🤝今年もよろしくお願いします！ #community #brand #people

We were thrilled to see The New Yorker highlighting the nwm ONE. A brand new type of 'Open-Ear' headphone that aims to combat the world’s habit of 'tuning out'. monopo's recent campaign launch with the team at nwm by NTT sonority, focused on encouraging viewers to 'Unmute the World'. Noise cancelling is having a negative impact on the empathetic connections that is crucial for a healthy society, so we showcased Tokyo in its most unmuted form. In the article Kyle Chayka reflects on the his time wearing the nwm ONE. "The device offers a technological solution to a problem caused in the first place by an excess of technology... In his 1984 article on the Walkman, Hosokawa wrote that un-headphoned pedestrians, listening communally to a loud radio or a street musician, can "feel a recovery of the lost links of social life." The listener in 2024 can at least recover a hint of that collective feeling, even while continuing to indulge privately in constant content overload." - Kyle Chayka You can read the article via the link in the post below! Thank you The New Yorker.

Unmute the World. 🎧 A new Japanese headphone brand is defying our addiction to noise-cancellation, and monopo was invited to create its international launch campaign. 🌎 monopo tokyo and monopo london joined forces to create a global campaign for the launch of nwm ONE, a new ‘Open-Ear’ headphone by the Japanese audio brand nwm by NTT sonority. We aimed to communicate both the style and deep purpose of nwm ONE. Our campaign leaned into the conviction that the world’s habit of 'tuning out' is having a negative impact on the empathetic connections that is crucial for a healthy society. With the launch of nwm ONE, we want to motivate people to do the opposite - to unmute the world! 🔊 For the launch campaign we collaborated with photographer Jan Chien to create a series of stills & key visuals. Using fisheye photography, we aimed to show the expansiveness of the world around you. We show Tokyo in its most unmuted form. Within the campaign film, you can feel how the headphones seamlessly integrate your music with the world. Go about your day without the need to pause, staying in a continuous flow state. Check out the campaign film! ↓ https://lnkd.in/eYufXEkM This campaign is all about main character energy. From the styling to the art direction, we visualise a brighter view of the cities we brave. monopo was responsible for the global planning, conception, copywriting and art direction, as well as the creative production of stills and film assets. In launching the flagship nwm ONE in North America, it was vital to create an activation focused on our cultural audience, to deliver the 'Unmute the World' experience in person. In collaboration with Gia Kuan Consulting, Warm Up guests were invited to try out nwm ONE within the walls of MoMA PS1 ! Credits: Business Producer: Yuki TANAKA  Creative Producer and Planner: Karin Kuroda  JP Copywriter: Maho Kamagami Strategist: Mattijs Devroedt Art Director: Karim Kadi  Agency Producer: okidoki  Producer: Marina Ishibashi  Designer: Haruna Komatsu Creative Producer Intern: Chihiro Aoyama  On-site Production Team: Georgi Roberts and Cheryl Kao  - Movie Production: CEKAI JP Director: Yudai Maruyama DoP: Seiya Uehara Camera Chief: Kosuke Sai 2nd AC: Yugo Shinomiya DIT: Kei Otani Nerf: Tetsu Kitagawa  Nerf Assistants: Kota Uehara, Hirohisa Sato AD: Roy Mizuno 2nd AD: Rikako Kimura Runners: Moeka Kawakubo, Hikaru Sogabe Still Production: Photographer: Jan Chien 1st AC: Lu Xinyuhang DIT: Hiroki Nagahiro Post-Producer: Karin Kuroda Post-Production: Sound: Yuya Shito Music: Andy Kai Nagashima Grading: Ben Conkey Offline Editor: Toshikane Nagano Online: Yuto Umega   Production: Producer: Nanaka Sakurai PM: Shosuke Mori, Lucy Chi, Aoi Tanaka Producer, Support: Keisuke Homan, Toshiomi Nakakimura  PA: Leiya Salis, Yusuke Morohashi, Emi Activation and PR: PR Partner: Gia Kuan Consulting  Line Producer: Gisell Cabrera Photographer: Martin Bianco  Booth Production: CAIN CAIN 

Thank you It's Nice That for the thoughtful feature on Outfry! In the article, monopo london's Creative Director Mélanie Hubert-Crozet speaks about the importance of building a brand with story - "creating a brand is a lot more than choosing a colour palette and a typography, and creating a brand that should be loved is a lot more than selling good products.”. This philosophy led us to create a whole fictional universe for Outfry's two brand mascot chickens, Chuck and Cherry. Make sure to read the article below! ↓ https://lnkd.in/eZTDiuT9 Thank you once again to Taster for the fantastic collaboration!

Say hello to Outfry! 💥 We collaborated with Taster to rebrand their Korean Fried Chicken kitchen, Outfry. Inspired by Korean entertainment culture, we created a fresh and spicy brand universe and identity. After five years, the delivery-only kitchen was looking to get on the radar of the uninitiated Gen Z audience to help bring about a new fan base. We realised they needed a brand that feels bold, alive and active. A brand that could generate constant communication ideas, but also gain trust in order to create a community. We introduced Chuck and Cherry – the Outfry mascots! These mascots appear across social media, packaging and merchandise and lend the brand a personality that feels both entertaining and approachable. Are you a Chuck or a Cherry? 🐓 The result is a bold brand identity that feels fresh and spicy, just like their flavours! Our full case-study is now live on the monopo website. ↓ https://lnkd.in/eWkPH8YD Credits Creative Director: Mélanie Hubert-Crozet Strategic director: Mattijs Devroedt Producer: Paige Collins Graphic designer / Illustrator: Jorie Einarsen Creative: Luna Gooriah Project Manager: Mary Wu Motion design: Stella Grotti monopo paris Branch Manager: Asako Tomotani CEO & Co-Founder: Anton Soulier Influence and Branding Manager: Sarah Mantelin Marketing Manager FR & BE: Claire Delemotte Social Media and Content Coordinator: Kirsty Aitken

We are hiring a new designer to join the monopo london team full time! ✨ This role is for a junior or mid-weight graphic designer (depending on experience) that loves to build vibrant brand universes. We can’t wait to introduce a new creative mind into our team of 10 monopians and take on an even wider range of creative challenges together. You will be joining us on-site at our Spitalfields office in East London. Check the visuals below for more information. Apply via email, or just spread the word! :) → jobs@monopo.london → Deadline: October 29th We can’t wait to discover your work! Make sure to tag friends in comments below too. ↓

Quilt and the British countryside are taking over the cities of London, New York, Seoul and Shanghai. We created a series of FOOH videos for Barbour. 🍃 To launch Barbour’s celebration of 30 years of the Liddesdale jacket, and a renewed focus on Quilts, we created four videos teasing the brand’s “Icons In Quilting” campaign. We aimed to give a new twist to the Fake-out-of-home (#FOOH) trend creating candid videos that reflect the Barbour essence by fully embracing Barbour’s heritage and connection to the British countryside lifestyle. Four different cities around the world depict everyday activities: a morning commute, an afternoon break, and a relaxing sunset - each activity being enhanced by Barbour magic. With quilted fabric and nature taking over, we provide moments of magical escape from daily life. What an honour for us to collaborate with such an iconic brand, and a wonderful team. You can watch the videos on Barbour’s Instagram. ↓ https://lnkd.in/eeRWvhaD Credits: Senior Creative Producer: Maud Dedecker Art director: Stella Grotti Creative: Luna Gooriah Project Manager: Mary Wu Creative Director: Mélanie Hubert-Crozet Strategy Director: Mattijs Devroedt 3D Design & Animation: Kryštof Ježek 3D Designers: Josef Talač, David Hájek Video Production - London: Maud Dedecker, Luna Gooriah, Stella Grotti Video Production - New York: Georgi Roberts, Cheryl Kao Video Production - Shanghai: Vany Sun Video Production - Seoul: Liwon Kim Barbour Head of Global Marketing - Connie Bourgeois Barbour Marketing and Product Manager - Wax for Life: Beth Gilderoy Barbour Senior Global Trade and Consumer Marketing Manager: Sarah Brownrigg Barbour Global Digital Marketing Coordinator: Sophie Bolland

At any Grand Slam, Yonex racquets are a fixture in the hands of the world’s top athletes. Now, it’s time for Yonex shoes to share the spotlight. Yonex invited monopo new york to craft a campaign that would highlight the power and technology of their footwear. Collaborating with photographer Luca Venter, the team captured dynamic, close-up shots that conveyed the shoes’ energy and performance on the court. Motion blur enhanced the sense of speed, while bold typographic headlines underscored the cutting-edge technology. The campaign’s central message, ‘Powered by racquet science,’ linked the innovation of Yonex racquets to their footwear, and drove home that if players love having Yonex technology in their hands, they'll love having it on their feet too. Shot in Upstate New York, the campaign launched just in time for the US Open. Take a look at our case-study here, and enjoy the BTS content! ↓ https://lnkd.in/evFEinRc Credits: Producer : Georgi Roberts Art Director : Cheryl Kao Project Manager : Toshika Kosako  Account Executive: Asako Tomotani Copywriter (ENG): Aya Apton Copywriter (JP) : Maho Kamagami Photographer: Luca Venter Digitech: Chris lloyd AC: Jesse Gouveia Designer (JP): Mariko Saji KOL coordinator: Nina Yamada Models: Brian, Pete

This year, during Wimbledon, monopo london captured the photography for the Yonex tennis 2025 catalog, showcasing the powerful energy of Casper Ruud, Elena Rybakina, and Hubert Hurkacz. For many years, monopo has been entrusted with crafting and art directing Yonex’s catalogs, capturing the essence of each sport as well as the athletes who define it. For 2025, we took viewers from the tennis court sidelines into the heart of the action. Through unique and dynamic angles, we bring the athlete's power closer. It’s not just about watching the sport—it’s about feeling part of it. Working with athletes on set is always a fantastic opportunity for us, and getting the chance to connect and celebrate them year after year is so rewarding! 🎾 Shot by the talented Matt Pearson who captures athletes in their element with ease! Credits: Creative: Luna Gooriah Project Manager: Mary Wu Producer: Maud Dedecker Photographer: Matt Pearson On set Assistant: Eden Morse Stylist: Barbara Klekowska Hair and Make up Artist: Jacinta Andolini Location: Plough Studios Ltd Retoucher: Zahrin Lukman Follow us on Instagram to catch more updates. ↓ https://lnkd.in/g4_c9Gn #tennis #yonex #sportsphotography

A forest is strong and enduring. Introducing Kodama Capital, a new brand identity for the Japanese-European Kenjiro Family Office, driven by a spiritual desire to create enduring growth through unity. Building on a decade of investing experience, Kenjiro launched Kodama Capital to unite and steward various family offices across Asia and Europe. monopo london was invited to craft the story and visual identity, continuing a partnership that started several years ago. The name “Kodama” borrows from Japanese folklore, where Kodama are spirits that inhabit trees. Their presence ensures and represents a healthy, resilient forest. They take the form of wind echoing through the trees. This mystical side to the Kodama brand is something we express across all components of the art direction. Ethereal photography became an especially powerful way to represent the folklore of Kodama. Our inspiration for the logo came from traditional Japanese Kamon emblems. Used as a symbol to represent a family, we designed a contemporary Kamon that united all the family offices under one brand, Kodama. We felt it was integral to bring in the organic qualities of the forest, its imperfections, its permanence, and its ever-evolving growth. The brand leans into these principles through typography and composition. Make sure to read more about the project via the case-study on our website. ↓ https://lnkd.in/e-bWWc8h Thank you to the entire team at Kenjiro Family Office for the great collaboration! Credits: Strategic Director: Mattijs Devroedt Art Director: Karim Kadi Designer: Jack MacKinnon Producer: Maud Dedecker Project Manager: Mary Wu Creative Director: Mélanie Hubert-Crozet Web Developer: Fred Mouniguet