Sendai Convention Bureau

East Japan Golden Route: Journey Beyond the Classics!  While the famous “Golden Route” (Tokyo, Kyoto, and Osaka) is well-known to overseas visitors, the “East Japan Golden Route” is only just starting to gain attention. This route connects Tokyo with Sendai, Morioka, Aomori, and Hakodate (Hokkaido) via the shinkansen bullet train, showcasing the unique charm of Tohoku and Hokkaido. For those attending conventions in Sendai, it’s the perfect opportunity to explore the region before or after your event—or even organize day trips with your group using Sendai as your base. Two convenient JR passes make travel even easier: • JR East-South Hokkaido Rail Pass • ¥35,000 for adults ¥17,500 for children • Valid for 6 consecutive days • JR EAST PASS (Tohoku area) • ¥30,000 for adults, ¥15,000 for children • Valid for 5 consecutive days Both passes offer unlimited shinkansen and JR local line travel, making regional exploration affordable and hassle-free. Discover East Japan’s hidden treasures and experience a more authentic side of Japan. 👉 Details: East Japan Golden Route https://lnkd.in/gHQaCpE7

For those attending conventions and business events in Sendai during December, the iconic “Sendai Pageant of Starlight” offers an added bonus activity to experience the beauty and spirit of the city! This December, Sendai will host the 39th annual “Sendai Pageant of Starlight”, a cherished winter tradition in the city. This year, 115 Zelkova trees along Jozenji-dori Avenue will be illuminated with approximately 450,000 LED lights, creating a breathtaking display. The event will run from December 6 to December 25, with the lights shining from 7:00 PM to 10:00 PM on weekdays, and 6:00 PM until 10:00 PM on Fridays and Saturdays. On Sundays, the display will be illuminated 6:00 PM until 9:00 PM. Special extended hours will be available on December 24 and 25. Don’t miss out on this stunning winter spectacle while in Sendai! #SendaiPageantOfStarlight #SendaiEvents #WinterInSendai #StarlightFestival #SendaiChristmas #SendaiLights #BusinessEvents #ConventionsInSendai #VisitSendai #WinterTradition #SendaiCity #SendaiSights #SendaiAttractions #LEDLights #ZelkovaTrees #WinterSpectacle #DecemberInSendai #HolidayInSendai #MICEInSendai

Tohoku University has been officially recognized as Japan’s first “Top Global Research University” by MEXT, making it eligible for the prestigious “Universities for International Research Excellence” Program. As part of this initiative, Tohoku University is also the first recipient of the ¥10 trillion ($68 billion) university endowment fund, set to provide ¥10 billion ($65 million) the first year, and continue to pay over the next 25 years. This funding will enhance the university’s research capabilities, allowing associate and assistant professors to conduct independent research and foster innovation. This marks a major milestone in the university’s mission to strengthen its global research presence. The Sendai Convention Bureau, Sendai City Hall, and Tohoku University have an ongoing formal agreement to collaborate on attracting and hosting academic conferences in Sendai. With this partnership, we are excited about the potential to enhance Sendai's global recognition as a hub for research and innovation, which will not only draw greater attention to the city's scientific community but also foster increased academic exchange through future conferences held here. #TohokuUniversity #GlobalResearch #MEXT #Innovation #AcademicExcellence #ResearchCollaboration #Sendai #HigherEducation #SustainableDevelopment #InternationalConferences #ResearchHub #Japan #SendaiConventionBureau #UniversityEndowment #FutureOfResearch #GlobalRecognition #AcademicExchange #InnovationInResearch #ResearchPartnership

From November 9-11, 2024, Japan hosted the “Tourism Resilience Summit” in Sendai, in collaboration with UN Tourism. The city was chosen as the site of this global gathering due to its ongoing recovery from the 2011 Great East Japan Earthquake and its role in the adoption of the Sendai Framework for Disaster Risk Reduction 2015-2030 during the Third UN World Conference on Disaster Risk Reduction. The Summit aimed to advance the global tourism sector’s resilience and sustainability while contributing to the Sustainable Development Goals (SDGs). The Summit addressed the evolving concept of "resilience," traditionally associated with natural disasters and economic crises, but now encompassing vulnerabilities exposed by the COVID-19 pandemic. Recognizing the projected growth of global tourism, the event highlighted the increasing importance of integrating sustainability and resilience to mitigate tourism-related risks on economies and societies. The three-day event welcomed around 100 participants from 10 countries and 7 international organizations across the Asia-Pacific region. Key sessions included a symposium, bilateral meetings, and ministerial discussions, culminating in the adoption of the "Sendai Statement," a framework for enhancing public-private collaboration in disaster preparedness and recovery. Participants also explored Sendai’s recovery efforts and cultural assets through excursions to local landmarks. Events were hosted at premier venues, including the Sendai International Center and Sakan, a historic ryokan with over 1,000 years of tradition in the Akiu hot spring resort. Sendai’s Tourism Crisis Management Manual, developed in conjunction with the Summit, was unveiled to improve disaster response and communication, especially for international visitors. The Sendai Tourism, Convention and International Association, to which the Sendai Convention Bureau belongs, contributed by recruiting volunteers, creating a welcome board, and having the association Chairperson participate in a panel discussion. Photos provided by the Tourism Resilience Summit Promotion Office, Department of Culture and Tourism. See the official report in Japanese by Sendai City here: https://lnkd.in/gen8C-2U See the “Sendai Statement” (in English) on the Japan Tourism Agency website here: https://lnkd.in/gkux86R5 #TourismResilienceSummit #GlobalTourism #DisasterRiskReduction #SendaiFramework #TourismResilience #CrisisManagement #SustainableTourism #ResilientTourism #TourismAndSDGs #Sustainability #SendaiJapan #VisitSendai #GreatEastJapanEarthquake #AkiuOnsen #InternationalCollaboration #UNTourism

Stamp collecting has become a popular activity in Japan, but it’s not about postage stamps—it’s all about special stamps featuring unique designs from specific locations. You can find these stamps in train stations, at shrines and temples, popular sightseeing spots, and now at the i-Sendai tourism desk on the first floor of the Fujisaki Department Store. Since this summer, visitors to the i-Sendai desk can enjoy stamp designs created by Sendai-based illustrator Junko Sato. These stamps capture the essence of Sendai, featuring iconic symbols like Date Masamune, the Sendai Tanabata Festival, kokeshi dolls, beef tongue, the sparrow dance, and ice skating. Bring your own notebook or paper and stop by for a unique Sendai souvenir! #isendai #sendai #miyagi #sendaitouristinformationdesk #stamp #sendaistamp #originalstamp #localstamp #stampcollection #stampcollecting #visitjapan

The latest issue of the online magazine "The PCO", produced by IAPCO (International Association of Professional Congress Organizers), features Sendai in its Issue 113, Edition 4 (2024), published on August 27, 2024. Under the theme “Contributing to the Greater Good,” this edition highlights the powerful role events can play in addressing social and environmental issues, promoting positive change, and enhancing societal well-being. On page 8, JNTO (Japan National Tourism Organization) submitted an article showcasing how international conferences are helping the disaster-stricken Tohoku region, demonstrating the positive impact events can have on communities. Check it out here: [The PCO Magazine, Issue 113] https://lnkd.in/dcsnYNGt #Sendai #MICE #MeetingPlanners #MeetingProfs #MeetingsAndEvents #EventProfs #Japan #SendaiConventionBureau #venues #facilities #PCO #ThePCOmagazine

With the catchphrase “Wisconsin Born, Sendai Brewed,” Great Dane Brewing, originally established in Wisconsin in 1994, has been captivating locals and tourists alike since opening its new brewery and restaurant in Akiu, Sendai in January 2024. The brewery offers a unique blend of freshly brewed beers paired with dishes that combine Tohoku ingredients and Wisconsin-style cuisine. Remarkably, within just nine months of operation, Great Dane Brewing won both Gold and Silver awards at the International Beer Cup 2024 for their Cherry Tripel and Scotch Ale. This brewery isn't just for tourists—it’s also an attractive venue for business meetings, incentives, and conference excursions. They offer private tours of the brewery in both English and Japanese for groups (consultation required), and the second floor, complete with a projector screen and microphone, can be rented for meetings or special beer tastings. One of their standout brews, the exclusive Yuagari Pilsner—is made from locally grown rice and is perfect for post-onsen relaxation. It’s only available at the brewery, making it a truly unique offering. Plan your next event here and experience the best of local flavor combined with international brewing expertise. For more information, visit their website: https://lnkd.in/ghz5VV2Q Photos courtesy of Great Dane Pub & Brewing. #GreatDaneBrewing #Akiu #Onsen #BusinessMeetings #ConferenceVenue #IncentiveTravel #InternationalBeerCup #Sendai #MICE #MeetingPlanners #MeetingProfs #MeetingsAndEvents #EventProfs #Japan #SendaiConventionBureau #venues #facilities

"Tohoku-Niigata MICE Business Meeting in TOKYO 2024" Join us in Tokyo for a MICE-focused business meeting, where convention promotion organizations from 14 regions across 7 prefectures in the Tohoku area and Niigata will gather to share details on MICE locations, services, and attractions. This event is a valuable opportunity to get insights on the unique features, hosting environments, facilities, and available subsidies across each area—directly from local experts, all in one place. Event Details: Date: Tuesday, November 26, 2024, 14:00-18:00 (feel free to join at a convenient time) Venue: Cosmos Hall, 3F, Toshi Center Hotel (3-minute walk from Exit 9b of Nagatacho Station on Tokyo Metro Yurakucho, Hanzomon, and Namboku Lines) Please note: Applications and communication at the event will be in Japanese; however, some representatives, including those at the Sendai booth, are available for business meetings in English. For more information, check the event flyer (in Japanese) here: https://lnkd.in/gxF48M6P Apply via the Google Form (in Japanese) here: https://lnkd.in/g48Vr7SN #Sendai #MICE #MeetingPlanners #MeetingProfs #MeetingsAndEvents #EventProfs #Japan #SendaiConventionBureau #venues #facilities #Tokyo #TohokuInTokyo

Looking for MICE venues in Sendai? Discover the options available, including capacity and dimensions, and view photos of each venue—all in English! Our comprehensive list includes public facilities, dedicated MICE venues, university spaces, and hotel locations. Click on each listing to access detailed information. Explore here: https://lnkd.in/gjMeU7RU Have more questions or need assistance with availability? Contact us for a free consultation: https://lnkd.in/g3a7hNEy #Sendai #MICE #MeetingPlanners #MeetingProfs #MeetingsAndEvents #EventProfs #Japan #SendaiConventionBureau #venues #facilities

Visitors to Sendai may have noticed this memorable character around town, but who is he? With a rice ball head topped with a helmet reminiscent of the one worn by city founder and feudal lord Date Masamune during the samurai era, it’s none other than Miyagi Prefecture’s lovable mascot, Musubimaru! Musubimaru’s hobbies include napping and visiting hot springs, and his favorite food is seafood caught off the coast of Sanriku, especially saury—best enjoyed with wakame seaweed miso soup! When he’s not traveling around to promote tourism in Miyagi Prefecture, you might find Musubimaru welcoming participants at your next MICE event, whether at the venue, the airport, or Sendai Station. In addition to Musubimaru, other “yuru-chara” character mascots, such as those representing Sendai’s professional sports teams, can also be arranged as part of attraction menu services (conditions and charges may apply). For more information, please contact our convention bureau. https://lnkd.in/g3a7hNEy Musubimaru novelty goods can be purchased at major tourist locations throughout Miyagi Prefecture. #Musubimaru #MiyagiMascot #SendaiCity #DateMasamune #YuruChara #SamuraiSpirit #MiyagiTourism #SendaiStation #SanrikuSeafood #MICEJapan #VisitSendai #MiyagiPrefecture #SendaiConventionBureau #MICE #EventPlanning #EventProfs #ConventionSupport