adm Group

Check out our latest article for The Drum!    We explore the rising trend of premium at-home drinking; whilst consumers are drinking in venues less, there is huge opportunity for beverage brands to capitalize on customers keen to spend more on the at-home drinking occasion.    Read the full article here - https://lnkd.in/efu99m9t   #MarketingInsights #ConsumerTrends #TheDrum #ShopperMarketing #BeverageIndustry #Permiumisation #MarketingExecution

Last week, our Connected Retail team has the pleasure of hosting a cohort of APAC-leading media and shopper marketing experts and leaders at our first event - ‘Exploring the Future of Retail Media’. Held in partnership with MARKETING-INTERACTIVE, adm Head of Growth – Connected Retail Richard Murray chaired an engaging and energizing 3 hour-session morning on revolutionizing the future of shopper marketing, and how adm’s Connected Retail is transforming retail strategy and effectiveness for brands.  The event featured a fireside chat with Dheeraj R., VP and Head of Integrated Marketing and Communications for SEA for Mastercard, on Connected Retail in Action. Dheeraj shared how Connected Retail’s successful launch with Mastercard has generated lasting impact and measurable success, to maximize potential both globally and in APAC, and supported them to ‘become a much more effective performance marketing company’.  To follow, the morning concluded with a panel discussion from field experts on tech, trends and opportunities for the future of Connected Retail. Moderated by Raushida Vasaiwala, Nikhil Rao of Mars, Shane, Ang Siong Aik of Moët Hennessy and Yik Hun Lee of Mindin AI joined Richard to discuss emerging technologies, evolving consumer expectations, and strategies for enhancing the shopper experience.  A huge thank you to all our partners, clients and attendees to creating such a brilliant event!   You can read our full event roundup on the adm website, and contact Richard Murray to discuss how Connected Retail can drive retail growth for brands https://lnkd.in/gpifaf56 #ConnectedRetail #RetailMedia #ShopperMarketing #MarketingExecution #MarketingEvent  

This Lunar New Year, adm Group proudly continued our Lai See Recycling initiative for the fourth consecutive year. As we celebrate the Year of the Snake, our APAC team remains committed to embedding sustainability at our company’s heart. Our ‘Lai See Reuse & Recycling Program’ helps reduce waste from red packets, which are traditionally gifted during Lunar New Year but often end up in landfills after a single use. Throughout February, our team has been collecting used Lai See packets in the office, to be responsibly recycled by Greeners Action, a local Hong Kong environmental NGO leading this effort for 16 years. A huge thank you to our amazing team for their participation and continued efforts to drive sustainability to create real impact. #LunarNewYear #LaiSeeRecycling #Sustainability #CircularEconomy #YearOfTheSnake #admCommunity #FromPurposetoImpact 

As we step into a pivotal year, we’re proud to reaffirm our commitment to a more sustainable future through our program “From Purpose to Impact.” Sustainability is not just part of what we do—it’s at the heart of how we operate. This year, we’re doubling down on ambitious targets that drive our journey towards creating meaningful, lasting impact. These targets are bold, but so are we. With collaboration, innovation, and determination, we continue to make 2025 a year of transformation. #Sustainability #FromPurposeToImpact #ClimateAction #CircularEconomy #NetZero #DiversityAndInclusion #RenewableEnergy #admGroup

Happy Lunar New Year from all of us at adm Group! As we welcome the #YearOfTheSnake, we hope it brings happiness, success, and good fortune to all our employees, clients, and partners across the globe. #CNY #LunarNewYear

Last week, our teams around the world had the opportunity to participate in an engaging and thought-provoking session with Aimee Higgins and Sonia Lakshman from Couch to Carbon Zero. Focused on the 6 levers for impact, the session sparked meaningful discussions and provided practical tools for our employees to lead the way in sustainability—both personally and professionally. From HR to Marketing, Accounts to Design, every team member walked away with fresh insights and a renewed sense of purpose to drive positive change in 2025 and beyond. A huge thank you to Aimee and Sonia for their inspiring session and for equipping us with the mindset and strategies to continue to create meaningful and sustainable brand experiences at adm Group. #FromPurposetoImpact #admGroup #Leadership #ClimateAction #CouchToCarbonZero

The definition of premium is evolving. It is no longer solely defined by increasing price point or material quality, but by the overall customer experience with a brand. It is about the connection with the consumer; creating a unique moment and a memorable interaction. It is about the experience. Premiumization is often misunderstood – it does not always have to mean high-investment from a brand – but rather focusses on brand and growth strategy. Through the 5 key pillars in adm Group’s 2024 Premiumization Insights report, explore the ways brands can premiumize with minimal investment. Download the full Effectus (an adm Group company) report via our website https://lnkd.in/eB5T2rna #Insights #Premiumization #ConsumerInsights #BrandStrategy #MarketingExecution

At adm Group, our commitment to human rights and improving living standards across our global value chain is central to our ‘From Purpose to Impact’ sustainability program.    We are delighted to share that we have successfully renewed our Living Wage certification, a milestone that reaffirms our dedication to ensuring all our global employees are paid a fair and decent wage, fostering equity and progress across our workforce.    Through our continued partnership with the Fair Wage Network, we ensure rigorous internal salary benchmarking across all operating regions. This certification reflects our ongoing efforts to not only uphold Living Wage standards, but also to inspire positive change throughout our supply chain. We look forward continuing to strengthen our collaboration efforts into 2025, to advance sustainable business practices that deliver lasting impact.     #LivingWage #Sustainability #FromPurposeToImpact #UNGPs #SustainableMarketing   

The adm Group Eco Design Team implements sustainable product development and eco-design principles, using our Green Design Tool that is revolutionising our approach to sustainable design. By focussing on upstream innovation, we’re reducing Scope 3 emissions and fostering more responsible product development. Here are some examples: ✨By switching from steel glasses to ceramic mugs we delivered 47% water savings and 58% CO₂ reduction —equivalent to one Olympic-sized swimming pool and 4,800 litres of diesel respectively. ✨We reduced PU use in travel pouches by introducing 45% Recycled Nylon, increasing the overall recycled content from 0% to 59%. This resulted in 16% water savings and 17% carbon savings – equivalent to 11 Olympic-sized swimming pools and 18,800 litres of diesel respectively. ✨We redesigned cross body bags with a 40% weight reduction, saving 87 million litres of water and 123,981 KG of CO₂— equivalent to 35 Olympic sized swimming pools and powering 25,839 homes for a year respectively. ✨We introduced recycled polyester in beanies and umbrellas with 100% and 54% recycled content respectively, leading to significant water and carbon savings without compromising quality. ✨We designed a modular event booth to be reused across multiple festivals, achieving 71% reductions in both CO₂ and water usage, leading to cost savings of nearly 40% through innovation and circularity. To learn more about the Green Design Tool and learn how it can support your brand in reducing emissions, get in touch: https://lnkd.in/eC-zPGDJ #Sustainability #EcoDesign #Innovation #GreenDesignTool #Scope3 #SustainableProducts

Thank you to The Drum for featuring our latest insights: How can brands prepare for the future of point of sale? In the article our Chief Strategy Officer, Dan Pike, explores how brands can maximise the latest technologies in point-of-sale to deliver results. Read the article here: https://lnkd.in/eBgp5MAD and let us know what you think below! #FutureOfRetail #ConnectedRetail #POSM #Insights #MarketingEffectiveness #MarketingExecution