SEO - Search Engine Optimization

SEO stands for "Search Engine Optimization" and refers to a set of methods and techniques for increasing the visibility of a website or web page on search engines such as Google. SEO is a key element of online marketing strategy in the digital age.

The process of SEO aims to improve a website's ranking in organic search results rather than paid advertising. This can be achieved using various methods. for example:

1. Keyword selection: Choose keywords and phrases that people are likely to search to find your specific content.

2. Site structure optimization: involves organizing content logically and making it easier to access and browse.

3. Building backlinks: involves acquiring external links to your website from other authoritative sites.

4. Performance optimization: This includes improving loading speed and user experience.

5. Creating engaging content: involves providing high-quality, useful content to visitors.

By properly guiding these processes, website owners can achieve better results in search engines and increase their chances of attracting more visitors and target audiences. SEO is considered an essential technology for online business success and improving your digital presence.