RampUp 2024 Wrapped

The sheer opportunity to think about the individual and their experiences and what they do is the basis of collaboration today – that’s what’s most exciting to me.

Data collaboration is doing three meaningful things. It’s improving shopper experience and engagement, which leads to loyalty for Sam’s Club. Second, it increases ad spend efficiency, leading to deeper insights about our consumer behavior. Third, it helps us achieve more holistic measurement which would not have been possible in the past.

What LiveRamp does works...Being able to reconcile all of our off-site digital ad touchpoints back to a core identity is huge for us. We’re getting a lot of excitement in the organization about resolving to a core identifier instead of having a disparate set of data.

Now that we’ve built this amazing data asset that’s a comprehensive, single view of the NBA fan across all these different touchpoints, what other opportunities could that create both from a fan experience perspective but also to enhance the businesses of our partners and our joint efforts?

We've got the biggest supermarket brand in Australia [achieving] 3,000% increase in spend through programmatic channels with us because they're able to get that fidelity of the signal through LiveRamp.