Sparkwinn Research

Useful interpretation of generations

The 5-Point Likert Scale Analysis is a commonly used tool in social sciences and research to measure attitudes, opinions, and perceptions. It involves a series of statements or questions rated on a scale of five responses, ranging from strongly agree to strongly disagree. This numerical representation allows for quantifying subjective data, providing a structured approach to understanding individuals’ perspectives on a particular topic. The analysis of responses gathered from this scale helps researchers gauge the intensity of attitudes or opinions, facilitating the interpretation of trends or patterns within a group or population under study. Its simplicity and versatility make it a popular method for gathering and analyzing data in various fields, from psychology and education to market research and beyond.

In October 2024, Colombo's inflation rate continued to decline, reaching -0.8% year-on-year, marking its third consecutive month in negative territory. This deflation was driven by a decline in both food and non-food prices, reflecting improved supply conditions and lower administrative costs. The Colombo Consumer Price Index (CCPI) dropped slightly to 189.9 from 190.9 in September, with monthly inflation decreasing by 0.5%. Core inflation, which excludes volatile items like food and energy, eased to 3.0%. These trends suggest a period of price stabilization, with essential cost reductions helping ease consumer expenses in Colombo’s urban areas. In 2024, deflationary pressures have appeared in several countries, similar to what Sri Lanka is experiencing. China has been a prominent example, facing persistent deflation due to weakened domestic demand and a struggling property sector. These conditions have led to decreasing consumer prices, adding to global deflationary trends. Japan, known historically for long-standing low inflation, has also seen very low inflation or near-zero inflation rates, though it is not strictly deflationary this year. In Asia, Thailand’s inflation rate has recently approached deflationary territory, influenced by low demand and moderate economic growth. Additionally, countries such as Turkmenistan and Yemen have seen occasional deflationary pressures amid economic instability and lower consumer demand, although these trends are not as prolonged or severe as China’s. Many of these countries are experiencing unique economic challenges that dampen consumer spending and contribute to low inflation or mild deflation. #deflation #inflation #consumer

One of the findings of Sparkwinn report published in 2021 during the COVID-19. Suddenly, the world order has changed. People queuing up for hours in front of supermarkets, Grocery apps become overnight success.. These were channels of purchase at that time and how customers perceived each channels of purchase...

Qualitative research on the elderly population requires understanding on the part of the researcher perhaps more than that required for other age groups... Sometimes they don't understand the concept, they have difficultly in hearing, they might know very little about the subject we are exploring.... this paper discuss about "The key success factors in focus group discussions with the elderly for novice researchers: a review".. worth to read.https://https://lnkd.in/gsEXBCbw

“Recent college graduates interviewing for their first job should take the initiative to thoroughly research the company they are interviewing for. Doing the research and sharing your perspective in the interview shows that you have a genuine interest in the company and are committed to being a part of what they do. They should also emphasize their ability to work with others in unfamiliar environments and their desire to learn new things quickly. I suggest they use specific examples from academic projects, internships, or out-of-classroom activities to show how they have developed these skills,” says Nguyen. This online poll was commissioned by Intelligent.com and conducted on Pollfish in August 2024. In total, 966 business leaders completed the survey.

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Focus group discussions involve six people on average. Greater than eight participants become crowded for a FGD. Creating homogeneity in the FGD group can help participants feel more comfortable expressing their opinions. One of our focus group discussion in Jaffna among male respondents...