Evergrowth

𝗨𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 #3: I send less than 10x cold emails daily. Yet, I booked 25+ meetings in the past 2 weeks. 🔔 𝗛𝗼𝘄?! 🤯 ✅ I use Evergrowth centralized customer intelligence, which powers AI agents and copilots, to increase my productivity across the entire sales funnel. ✅ AI agents that understand my ICPs and personas to research and enrich accounts and contacts with actionable insights and intent signals. ✅ AI copilot to draft ultra-personalized tactics on multiple channels. ✅ genAI roleplay to practice my discovery and cold calls with granular personas. Less volume ➡️ 𝗠𝗢𝗥𝗘 𝗤𝗨𝗔𝗟𝗜𝗧𝗬. Happy Friday, everyone! ✌️

Whether you work in B2B sales, marketing, or product, the core of any customer-centric playbook is always your Ideal Customer Profiles (ICPs) and Ideal Buyer Personas (IBPs). In the past 10 years, I have helped 100+ sales teams go to market, and this process was crucial yet soooo time-consuming! 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝘁𝗵𝗶𝘀 𝘄𝗮𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗕𝗘𝗙𝗢𝗥𝗘 𝗮𝗻𝗱 𝗔𝗙𝗧𝗘𝗥 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝗔𝗜 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀: 𝗕𝗲𝗳𝗼𝗿𝗲: 👉 Back then, it used to take hours, if not days, to map and document detailed enough ICPs and IBPs to enable the rest of the team. The output quality always depended on the people's motivation on that day. 👉 In order to collect the right amount of detailed information, you had to either interview customers or document the common sense of the most experienced customer-facing people on the team. These are not the kind of resources you can have unlimited access to. 👉 ICPs and IBPs are living documents that must be constantly adjusted based on market feedback to remain truly customer-centric. The problem is that because this task was laborious, no one wanted to own the ICPs and IBPs documentation. 𝗧𝗼𝗱𝗮𝘆: ✨ You can use an AI-driven framework to map your ICPs and IBPs in minutes instead of days and obtain a level of detail that would have required hundreds of hours if done manually. ✨ By using pre-calibrated AI agents to help you map ICP verticals business model description and detailed persona mapping, you won't need to chase your clients or customer-facing colleagues for hours of interviews where you battle to get their full attention to map your ICPs and IBPs accurately. ✨ You can use this customer intelligence foundation to power other AI agents and copilots and ensure the output quality always matches your ICPs and IBPs! No matter whether it's an AI-driven agent organizing a list of companies/contacts, a copilot assisting your sales reps to do ultra-personalized outreach, or a genAI voice roleplay based on one of your IBPs, all the AI-driven agents and copilots will be powered by the same centralized customer intelligence! 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲? Join our webinar, where I'll discuss with Scott Martinis how you can leverage an AI-driven framework to enable your sales team to be more customer-centric with and beyond your ICPs and IBPs! Link in the comments 👇

When I was a full sales cycle AE at Trustpilot, I closed 600 deals in 2 years. That's almost 1 deal per day 🤯💸 Here are simple 3 steps I followed every day to generate a consistent pipeline👇 #1 𝗗𝗼 𝘆𝗼𝘂𝗿 𝗙***𝗜𝗡𝗚 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝘂𝗹𝘁𝗿𝗮-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 I researched every single account, including their social media presence, online reputation, checkout funnel, etc. I researched the marketing and management team. We didn't use any fancy database tools, and if people weren't on LinkedIn, I called the HQ to do my research on the phone. My outreach was ultra-personalized. I would send cold emails with screenshots, and my cold call calibrated questions were all unique to my prospects. Not scalable but SYSTEMIZED, and the conversion rate from call to demo was over 30% 🔥 #2 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 I was not trying to convince anyone to use Trustpilot but was genuinely curious to understand my prospects' current priorities and overall online strategy. I never pushed my next steps on anyone but always suggested to adjust with their timelines. I followed up diligently and categorized my pipeline into 3 categories: ❄️ 𝗖𝗼𝗹𝗱 = Never got back to me 🔥 𝗪𝗮𝗿𝗺 = can move to a deal or trial within 1 week ♻️ 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 = can't move to a deal or trial within 1 week but has a clear goal and timeline I realized that I had to have 3x the amount of warm leads in my pipeline to hit my demo target. 🚀 Pipeline ratio also works for the middle of the funnel - Bummer! 🧠 To get more warm leads you need more cold that can turn to warm or nurture. Back to #1 ♾️ #3 𝗕𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝗱 I will start my day by following up on the warm leads. Will then follow up on the nurture with a next step for this week. I did demos in between and then hit the phone for the rest of the day. 80% of my outreach was cold calls and email follow-ups. By the end of the day, I'll do my research and make sure my list is ready for the next day. Back to #1 ♾️ 𝗦𝗼 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝗰𝗮𝗻'𝘁 𝘄𝗼𝗿𝗸 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 𝘁𝗼𝗱𝗮𝘆? In short, it can and will always work. Also, 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗳𝗼𝗿 𝘀𝘁𝗲𝗽 #1 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 at least 10𝘅 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗜 𝘄𝗮𝘀. This is actually unfair 😅 See the snapshot video with Scott Martinis where step #1 is 10x faster with Evergrowth Prospecting copilot 🤯