Nelly Jelly

Nelly Jelly

Entertainment

Nelly Jelly tells stories to kids about a world to be discovered through education that is always fun.

About us

Welcome to Nelly Jelly World! This 6-year-old is not only a beloved children’s character - she was designed to inspire curiosity, creativity, and resilience in young minds with the help of witty and fun characters. Originating in Lithuania, Nelly Jelly is ready to take on the global market. We have partnered up with an Emmy award-winning team at 3Megos from the UK to bring NJ World through a TV series to children all across the globe. Our team of passionate individuals have a special sense for global trends and future generations. The brand is currently experiencing growth to multiple platforms, including books, theatre plays, events, and a blockbuster movie in the local market in 2023. The brand sells over 2 million licensed products yearly through 30 local partners in the native market. We don’t stop there - the team constantly attends global events, aiming to find new ways to provide educational and enjoyable content for young audiences. We have a proven concept, a dedicated and accredited team, a character reflecting Gen Alpha and Beta, and a passion for bringing joy and entertainment to kids. Are you ready to step into the NJ World? Would you like to learn more? Contact Simona Krasauskienė on LinkedIn now or email at simona@nellyjellyworld.com

Industry
Entertainment
Company size
2-10 employees
Headquarters
Vilnius
Type
Public Company
Founded
2020

Locations

Employees at Nelly Jelly

Updates

  • Behind the scenes at Nelly Jelly: from book to CGI magic! 🌟 Our team is buzzing with creativity and excitement as we gear up for #Kidscreen! Bringing Nelly Jelly to life as a CGI series is a journey filled with passion, collaboration, and countless decisions—all with one goal in mind: to light up screens and hearts worldwide. Here’s what we’ve accomplished so far: 🧒 Meet the characters: Nelly Jelly, her hilarious monster friends Jim and Jam, and the family dog are ready to charm audiences! We’re putting the finishing touches on Mum and Dad. 🛏️ Nelly’s room: designs for her room are shaping up to reflect her fun and unique personality. ✍️ Season 1 plot: the storyline for Season 1 is complete, and we’re diving into scripts full of humor, heart, and magical moments. 🎤 Voiceover magic: we’ve found the perfect voice for Nelly Jelly, bringing her character to life with charm and energy. Our team has been working tirelessly to bring Nelly Jelly to life, and we’re excited to showcase the CGI work we’ve accomplished so far featuring the characters and elements of the Nelly Jelly universe—it’s just the beginning of the magic! We’re excited about the progress we’ve made and can’t wait to share Nelly Jelly’s adventures at #Kidscreen. Let’s connect and explore how we can bring this heartwarming, joyful series to children everywhere. 📧 Book a meeting: simona@nellyjellyworld.com #NellyJelly #Kidscreen #Entertainment #Storytelling #PreschoolContent #Teamwork

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    What does it take to bring a little Nelly Jelly magic to the global stage? 🎥 At Nelly Jelly, it’s all hands on deck as we prepare to share our vibrant universe with the world at #Kidscreen. Late-night brainstorms are spent for perfecting every detail of our upcoming TV series — the energy is electric and the vision is bold! This isn’t just about stories or characters; it’s about creating connections. We’re opening doors for broadcasters and partners to join us in bringing Nelly Jelly’s adventures to children across the globe. ✨ A TV series set to captivate audiences. ✨ Licensing opportunities that spark joy. ✨ A universe ready to grow in exciting new ways. Kidscreen is the moment where creativity meets collaboration, and we’re ready to dive in. If you’re attending, let’s connect—we can’t wait to explore how Nelly Jelly can inspire and entertain in your corner of the world! 📧 Schedule a meeting today - simona@nellyjellyworld.com #Kidscreen #NellyJelly #children #entertainment #storytelling #partnerships

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  • Nelly Jelly: A small girl ruling a big universe! 🌟 For 15 years, Kakė Makė, the Lithuanian IP behind Nelly Jelly, has brought imagination and joy to children. In a country of 2.3 million people, with an approximate target audience of 140,000, we celebrated over 2 million products sold—a powerful testament to the magic and connection this universe inspires. 🎨 Our ever-expanding product range includes books, plush toys, skincare, gardening kits, home decor, and more—crafted for the curious minds of #GenAlpha and the upcoming #GenBeta, reaching them everywhere they are. 💡 What makes Nelly Jelly stand out? - Stories and products that build skills, foster emotional intelligence, and nurture creativity. - We’ve just began our journey to creating a heartwarming CGI-animated preschool series that blends fun, imagination, and co-viewing experiences families love. - Proven toyable potential with a diverse licensed product catalogue that delights children worldwide. Check it out below! Nelly Jelly is ready to expand beyond borders, bringing her magical world to screens, shelves, and hearts globally. 💬 Interested in talking to us? Meet us at the upcoming Kidscreen summit this February! Let’s connect to explore how Nelly Jelly can light up your market. 📧 Book a meeting: simona@nellyjellyworld.com #NellyJelly #KidsEntertainment #GigaIP #InteractiveStorytelling #GenAlpha #LicensedProducts #CoViewingExperiences #GlobalExpansion

  • Meet Nelly Jelly at Kidscreen 2025! 🎥🌟 Get ready for Nelly Jelly, a CGI-animated preschool series (26 x 7 min) that brings heartwarming, fun, and educational stories to life. Nelly Jelly is a determined and imaginative 6-year-old who faces life’s little challenges with the help of her quirky monster friends, Jam and Jim. Together, they turn everyday problems into magical, laugh-out-loud adventures that families love to watch together. This co-viewing family show is packed with: ✅ Heartwarming content that connects with both kids and parents. ✅ Super cute characters with unique monster abilities and BIG personalities. ✅ A mix of fantasy and real-world settings to keep kids entertained while inspiring their imagination. Our team is clear on the goals: - We’re ready to bring Nelly Jelly to broadcasters, distributors, and partners looking for a standout preschool series. - Backed by a successful and growing licensing business, we see huge toyable potential in the Nelly Jelly brand. Don’t miss the chance to explore how Nelly Jelly can make a BIG impact on kids’ entertainment and your market! 📧 Let’s set up a meeting: simona@nellyjellyworld.com #NellyJelly #Kidscreen #PreschoolContent #Family #Entertainment #Licensing

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  • 📣 Bringing creativity, connection, and magic to #Kidscreen this February! At Nelly Jelly, we’re passionate about crafting stories that inspire, educate, and bring families closer together. With over 2 million product sales and a dedicated following in our home market, we’re ready to take Nelly Jelly to the global stage as a rising star in children’s entertainment. 💡 What can you expect from us? 🎬 A first look at our CGI-animated series, developed with the award-winning UK-based team, 3Megos Ltd. Featuring engaging characters, interactive storytelling, and heartwarming adventures, it’s designed to captivate both kids and families. 🌍 A growing legacy of connection: from our books and products to our new animated universe, Nelly Jelly resonates deeply with kids and families through co-viewing experiences and meaningful, educational themes. ✨ Big smiles and bigger possibilities: we’re excited to partner with broadcasters, distributors, and brands who want to deliver joyful, impactful content to children worldwide. 👉 Let’s meet at Kidscreen to talk about how Nelly Jelly can light up the hearts of kids in your market! 📧 Book a meeting: simona@nellyjellyworld.com #NellyJelly #Kidscreen #FamilyEntertainment #Storytelling #Partnerships

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  • Happy New Year from the Nelly Jelly Team! ✨🎉 As we step into a fresh year, we want to thank you for your incredible support and enthusiasm. May 2025 be filled with new adventures, endless joy, and creative inspiration for you and your loved ones. Here’s to embracing new opportunities, making cherished memories, and continuing to explore the magic that life has to offer. We’re excited to share more amazing moments and innovations with you in the coming year! Wishing you a fabulous year ahead, full of laughter, growth, and all your heart’s desires. Cheers to a brilliant 2025! 🥂🌟 #NellyJelly #HappyNewYear #NewYear #Holidays

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  • Happy Holidays from the Nelly Jelly Team! As we celebrate this festive season, let's follow the example of Nelly Jelly by embracing the joy of creativity and finding magic in the little things around us. Whether it’s turning something old into something new or finding delight in unexpected places, let’s make the most of every moment and inspire wonder during this holiday season and the rest of our everyday lives. To quote the newest Nelly Jelly (Kakė Makė in the local market) holiday book: “Mom, dad, grandma, maybe we should create another miracle?” - Nelly Jelly asks. With no hesitation, Mom responds: “Why not? Christmas is the season of miracles!” And with that, we wish you a season full of exactly that - miracles and faith that you can make whatever miracle you want happen! ✨ #NellyJelly #Holidays #HappyHolidays #Creativity

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  • As 2024 comes to a close, we’re proud to see Nelly Jelly standing tall among global leaders, shaping the world of (and with) Gen Alpha 🌎 This youngest generation is driving trends, both old and new. These trends are also influencing their parents' shopping list this holiday season. How? Let's hear from CivicScience what parents are planning to buy: 🧣 60% are buying clothing, shoes, and accessories 🧸 42% are prioritizing toys 💻 37% are focused tech and electronics 💄 24% are choosing beauty and wellness products - a fast-growing category At Nelly Jelly, we’re perfectly aligned with these trends. From our bestselling Christmas book and creative cosmetics line to the magical Light Park and theatre productions, we’ve crafted experiences and products that spark joy and imagination for Gen Alpha everywhere as well as cater to their needs and development. It’s incredible to see how a Lithuanian-born brand has grown to influence global trends, proving that creativity, connection, and play unite families worldwide. Here’s to an even brighter 2025! 💫 #NellyJelly #Wrapped #GenAlpha #Entertainment

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  • What a year for Nelly Jelly! As 2024 comes to an end, our team is reflecting on an incredible year of growth, joy, and challenges. Being part of the Nelly Jelly world - especially here in Lithuania with Kakė Makė IP - has been a magical journey for nearly 15 years. Bringing happiness to families and children is an immense joy and responsibility 🌟 From Gen Z to Gen Alpha and now Gen Beta, we’ve grown alongside these new generations. While times, kids, and parents are ever-changing, our commitment to spreading joy and creating moments for families remains strong. Whether through a book at bedtime, a stroll through our glow park, or a lively concert, we continue to evolve while staying true to what matters most. Scaling globally with Nelly Jelly is no small feat. It demands ambition, courage, energy, and countless hours, but every positive review or new partnership reminds us why we do it. This universe doesn’t just hold magic for kids and families - it works wonders on us, too ✨ CEO of NJ World, 🌏Simona Krasauskienė summed it up pretty perfectly: “The Nelly Jelly universe holds magic not only for kids and families but also for everyone who works with it. Guiding a 6-year-old as she explores herself and the magical world around her to children and families in Lithuania and beyond, is a magical journey that I enjoy venturing on with both our internal and external teams.” Over in Lithuania, our senior brand manager for Kakė Makė, Sandra Kalėdiene, reflects on her experience: "Kakė Makė is a wild and brave little girl who inspires us to experiment, explore new paths, and see things from different perspectives. Each year brings something new, and with that, we all learn, adapt, and grow. Every day, she reminds us to reconnect with the inner child that lives within each of us." We can’t wait to see what 2025 has in store for us both in the real world and in the Nelly Jelly universe. Stay tuned! #NellyJelly #WrapUp #Year #Team #Storytelling

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  • From stage to screen, Nelly Jelly's magic knows no bounds 👧🏻 As we look ahead to the next year, we're thrilled to see how much the Nelly Jelly universe is expanding every day. From a brand new Christmas book to the Glow Park in Vilnius, from physical to digital, from education to fun and everything in between. We also have a new play in theatres - because what holiday season is complete without some song and dance? We can't wait for our fans to dive even deeper into the world of Nelly Jelly. For those who can’t wait for Nelly Jelly’s newest projects or ticket sales, the adventures continue on YouTube, and we're gearing up to bring even more content to our global audience. With each new milestone, we're grateful for the growth we've experienced and energised for what lies ahead. The continued love for Nelly Jelly from families around the world is what drives us to keep creating new stories, experiences, and touch points for kids to connect with their favourite characters. Whether it's through books, shows, events, or theatre, we’re excited to keep building these connections - making childhood a little more magical along the way. Here’s to another wonderful year full of joy, growth, and new adventures! #NellyJelly #Entertainment #NewYear #Touchpoints #Fandom

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