onmt

MNTO Strengthens Its Presence in the Chinese Market From February 17 to 22, the Moroccan National Tourism Office (MNTO) is leading a strategic roadshow in Beijing and Shanghai, capitalizing on the relaunch of RAM direct flights between Casablanca and Beijing and the newly introduced Shanghai-Casablanca route by China Eastern Airlines. In partnership with the National Tourism Council (CNT), this initiative brings together key Moroccan tourism stakeholders—DMCs, hotels, and exclusive experiences—to engage with major Chinese travel platforms. As China’s outbound tourism accelerates, Morocco is positioning itself in high-potential segments, including luxury, bespoke travel, and small group experiences. This initiative builds on the momentum of MNTO’s promotional efforts throughout 2024, including collaborations with major Chinese travel players, participation in ITB China 2024, and targeted campaigns across digital and social media platforms. With a growing base of affluent travelers and expanded air connectivity, China represents a key market for Morocco’s tourism strategy. This roadshow marks a significant step in strengthening ties and enhancing Morocco’s appeal to Chinese travelers.

Regional Tour of the MNTO in Fez Today, the delegation of the Moroccan National Tourism Office (MNTO), led by Achraf Fayda, visited Fez for a strategic meeting with Mouaad Jamai, Wali of the region of Fez-Meknes, as well as with local authorities and officials from the Regional Tourism Council (CRT). As a leading tourist destination, Fez holds a central position in the MNTO's promotion and marketing strategy. This visit is part of an effort to enhance the region's appeal and boost its tourism activity.

Strategic Alliance Between MNTO and Welcome Travel Group Today, Thursday, February 13, 2025, the Moroccan National Tourism Office (MNTO) signed a strategic agreement with Welcome Travel Group, Italy’s largest travel agency network, to host its annual convention in Casablanca from April 4 to 7, 2025. With 1,500 Italian travel agents in attendance, this will be the largest gathering of its kind ever held in Morocco, providing exceptional visibility for Casablanca, Rabat, and El Jadida. As Italy’s fourth-largest outbound market to Morocco, with 900,000 visitors in 2024, the country accounts for over 5% of international arrivals. With projected growth of 7-10% annually until 2030, MNTO is intensifying its commitment to this strategic market through stronger partnerships, enhanced air connectivity, and targeted promotional efforts. This collaboration represents a significant step in positioning Morocco as a top destination for Italian travelers.

Draa Tafilalet at the Center of MNTO’s Regional Strategy The Moroccan National Tourism Office (MNTO), continues its regional tour with a strategic stop in Ouarzazate. As part of the "Light in Action" strategy, this initiative strengthens collaboration with local tourism stakeholders, engaging directly with the Regional Tourism Council (CRT) of Drâa-Tafilalet and local authorities to advance the region’s tourism development. With its rich cultural heritage and world-renowned cinematic landscapes, Drâa-Tafilalet holds significant potential for both cultural tourism and film production. MNTO is focused on elevating the region’s global profile, securing strategic partnerships with international tour operators and booking platforms, and expanding direct air connections to position it as a must-visit destination. This regional strategy aligns with MNTO’s vision to develop distinct promotional approaches for each destination, ensuring sustainable and balanced tourism growth across Morocco.

Morocco at FITUR 2025 : strengthening Iberian connections The MNTO enhances its presence at FITUR 2025, one of the world’s leading tourism events, held in Madrid from January 22-26. At the Moroccan Pavilion, the MNTO showcases the country’s diverse tourism offerings, with a special focus on Errachidia and Tangier. A delegation of 180 Moroccan tourism professionals from both public and private sectors is there to highlight Morocco’s vast tourism potential. Spain remains a key market for Morocco, with 3.5 million Spanish visitors in 2024—an impressive 16% increase from the previous year. New air routes, such as Madrid-Dakhla, are expected to support an 8% growth in summer 2025. Additionally, the MNTO signed key agreements with partners such as CEAV and APAVT ensuring Morocco’s visibility as a leading destination in Spain, Portugal and beyond. By showcasing its unique tourism assets and forging impactful partnerships, the MNTO reinforces Morocco’s position as a must-visit destination in Iberian and global markets.

Rabat: A Key step in MNTO’s national roadshow On January 20, 2025, the Moroccan National Tourism Office (MNTO) convened a strategic meeting in Rabat with Mohamed Yacoubi, Wali of the Rabat-Salé-Kénitra region, the Regional Tourism Council, and local stakeholders. The aim was to elevate Rabat’s status as a premier tourism destination by leveraging its UNESCO World Heritage designation as a "modern capital and historic city," its rich cultural heritage, and its expanding hospitality infrastructure. This collaboration focuses on promoting Rabat’s unique assets, enhancing its visibility through cultural events, and improving the visitor experience to attract both domestic and international travelers. The initiative underscores MNTO’s dedication to advancing regional tourism through strong public-private partnerships.

Achraf Fayda, Director General of the Moroccan National Tourism Office (ONMT), continues his regional tour aimed at strengthening dialogue and collaboration with local stakeholders in the tourism sector. During his visit to Agadir, he met with local authorities and tourism operators represented by the Regional Tourism Council (CRT) Souss-Massa.   This meeting, marked by a spirit of commitment and attentiveness, allowed Mr. Fayda to gather expectations and recommendations from regional actors to align national tourism promotion strategies with the specific needs of the region.   The initiative reflects a strong commitment to enhancing cooperation between the ONMT and various stakeholders to boost the appeal of Souss-Massa, one of Morocco’s key tourism destinations.

The MNTO Launches a Regional Tour to Unite Morocco’s Tourism Stakeholders The Moroccan National Tourism Office, in collaboration with the National Tourism Confederation, is embarking on a regional tour to meet local leaders, Regional Tourism Councils (CRTs), and key professionals. This initiative aims to strengthen partnerships, address regional opportunities and challenges, and align efforts to promote Morocco’s tourism locally and internationally. Strategic orientations and upcoming actions will be shared to support sustainable growth tailored to each region's needs. The tour begins Friday, January 10, 2025, in Marrakech and will continue across all regions, fostering collaboration for the development of Moroccan tourism.

Dakhla Welcomes 100 Tourism Experts for the Inaugural Madrid-Dakhla Flight As part of a major initiative by the Moroccan National Tourism Office (MNTO), 100 tourism professionals, media representatives, and influencers from Spain and Portugal are exploring the wonders of Dakhla during a Fam Trip from January 8–11, 2025. This initiative coincides with the inaugural flight of the new Madrid-Dakhla route, operated by Ryanair. The program showcases Dakhla’s unique offerings—from its vibrant cultural heritage and breathtaking landscapes to its world-class tourism infrastructure. Highlights include site visits, networking dinners, and presentations on investment opportunities in the region, solidifying Dakhla's position as a key destination for Iberian tourists. With this new air connection and the upcoming Lanzarote-Dakhla route, which will be inaugurated on Saturday, MNTO is opening Dakhla to Spanish, Portuguese, and Latin American markets via the Madrid Hub, allowing travellers to experience the unmatched beauty and charm of Morocco’s "Pearl of the Desert.

MNTO Outlines an Ambitious Vision for 2025 During its Board of Directors meeting on December 23, 2024, the Moroccan National Tourism Office (MNTO) highlighted an exceptional 2024, marked by a record-breaking 15.87 million visitors and 20% growth, surpassing global tourism averages. Looking ahead, the MNTO announced its strategic roadmap for 2025, focusing on expanding air connectivity to 13.3 million seats, launching the "Kingdom of Light" and "Ntla9awfbladna" campaigns, and enhancing its digital presence through a revamped Visit Morocco portal. The 2025 Africa Cup of Nations (CAN) will be a cornerstone of this strategy, positioning Morocco as a premier African destination of excellence and a "Land of football". By leveraging the unifying power of sport, the MNTO aims to showcase Morocco’s leadership in tourism and economic development. All these initiatives are part of the MNTO’s "Light in Action" strategy, solidifying Morocco’s status as a leading global tourism destination while ensuring sustainable growth for the sector.