World Athletics

World Athletics publishes ground-breaking four-year study on online abuse Spanning two Olympic Games and two World Championships, the report analyses over 1.4 million posts to protect 2,438 athletes from targeted online abuse. Key findings: 📌 X (formerly Twitter) remains the preeminent platform for watching live events and therefore abusing athletes in real time. X, however, does allow full access to data, unlike other platforms, therefore enabling a more complete and accurate detection of abuse. 📌 Far fewer athletes post during competition time, lending an atmosphere of stasis to their accounts. Those that do often only do so to celebrate success – and many employ some form of comment management. 📌 The use of emojis in online abuse has increased significantly, on multiple platforms. The data indicates that the ‘weaponisation of emojis’ has continued to increase, as emojis are often used to circumvent platform guidelines, being deployed with not immediately obvious abusive context. Sebastian Coe, President of World Athletics, stresses: "Athlete welfare is at the very top of our priority list, and we will continue to put measures in place to ensure that athletes can confidently and safely engage with social media platforms". As well as shining a light on a pervasive problem, this study inspires action. From reporting 1,258 abusive posts to providing year-round protection for high-risk athletes, World Athletics is committed to a safer digital space. Read the full report here 👉 bit.ly/3OZjTX1

What's the healthiest day to run? 🏃 Running for Clean Air, a World Athletics project funded by the Clean Air Fund, has published its first report showing the impact of air quality monitoring in urban areas, starting with the city of Warsaw. The report finds: ✅ The healthiest days and times to run in the city ✅ How adjusting training schedules can minimise exposure to pollution Key findings show that Fridays are the most polluted days, while Sundays and Mondays offer cleaner air. There is also a peak in pollution around midday, highlighting the importance of timing for safer physical activity. This initiative demonstrates how sport can tackle air pollution while promoting healthier, more sustainable cities ♻️ Read the full inaugural report 👉 bit.ly/4gG0xBS

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In 2016, the Oslo Bislett Games made the bold decision to end its partnership with Exxon Mobil. Meeting Director Steinar Hoen led the event on a transformational journey to become the most environmentally sustainable athletics meeting on the planet. Fast forward to 2024: The Oslo Bislett Games has achieved Platinum level recognition against the Athletics for a Better World (ABW) standard - the highest level of sustainability certification for athletics events. Key achievements: ⚡ Powered entirely by 100% renewable energy 🥕 93% local sourcing of products (within 100km) 🚶♀️ 81% public/active travel by spectators 🌳 Offset 200 tonnes of CO2, supporting local carbon capture and global reforestation projects 👫 Achieved 50-50 gender parity in the organising committee 🌱 Strong sustainability communications and athlete engagement "They have created a template for excellence that all sports, not just athletics, can follow to achieve success." - World Athletics President Sebastian Coe Launched in January 2024, the ABW Standard is set to become the largest sustainability rating system in sport, with nearly 100 events worldwide already reporting through it. Full article 🔗 bit.ly/3Zpk7ey

This year's Woman of the Year Award goes to Renee Washington ✨ As part of the 2024 #AthleticsAwards, this award celebrates Renee Washington's efforts to advance gender equity in athletics, particularly as chief operating officer of USA Track & Field (USATF). From groundbreaking initiatives for women and mothers in sport to expanding maternity support for athletes, Washington's leadership has broken down barriers and created more opportunities for all athletes. Her contributions include the provision of menstrual hygiene products, childcare stipends and improved support for career transitions. Full announcement 🔗 bit.ly/4g2i5Io

This year's Coaching Achievement Award goes to Trevor Painter! ✨ As part of the 2024 #AthleticsAwards, this special award recognises coaches who have made an outstanding contribution to the development and strengthening of coaching at all levels in athletics. Painter, founder and head coach of M11 Track Club in Manchester, has been coaching athletes for almost 25 years. His team specialises in the 400m, 800m and 1500m and includes 19 international athletes - eight of whom competed at the Paris Games and won three Olympic medals, including Keely Hodgkinson's 800m gold. Full announcement 🔗 bit.ly/3ZFlw2l

It was a pleasure to visit the Tata Group Communications Headquarters in Mumbai today for a media roundtable on tech and innovation to kick off our new broadcast agreement with Tata. This is an exciting time for athletics which has this year continued to grow with extraordinary reach and engagement and I can think of no one better than Tata to help our sport reach new heights, speeds and distances. The world is moving fast and with the power of Tata’s creativity and technology knowhow, we are ensuring that athletics leads the way and delivers our sport to the highest quality standards across multiple platforms. Tata Comms Media Tata Communications

Unleash the ultimate force 😤 🗓️ 11 - 13 September 2026 More info 🔗 bit.ly/3OjkSRg #UltimateAthletics

Everything you need to know about the World Athletics Ultimate Championship 👀 🔗 bit.ly/4fYV0pF #UltimateAthletics

“This new global event will be a game-changer for our sport and for our athletes” - World Athletics President, Seb Coe Don’t miss anything on the World Athletics Ultimate Championship 📰 bit.ly/3ZeRVfH #UltimateAthletics