Erreway

Argentinean pop quartet Erreway (R Way) were introduced to South American youth audiences as the four protagonists on the popular TV series Rebelde Way. Luisiana Lopilato, Camila Bordonaba, Benjamin Rojas, and Felipe Columbo appeared on the show in 2002 and 2003, building toward an original motion picture, 4 Caminos, released in 2004. The band's musical debut, entitled Senales (2002), was an instantaneous hit in Argentina, selling better than a million copies. The record's release was followed by a sold-out performance in the Gran Rex, one of Argentina's most notable venues. R Way's sophomore effort, Tiempo, was released a year later, in April of 2003. This disc topped two million sales, becoming one of the year's most successful records. Memoria, the group's third release, included the bulk of 4 Caminos' soundtrack, and the CD's release coincided with the film's debut in the summer of 2004. Though the group officially disbanded shortly thereafter, three of the four appeared live in concert in Israel in 2006. The concert generated R Way's first live CD and DVD, entitled Erreway en Concierto, first available in September of that year. In their short four years, Erreway achieved enormous popularity throughout South America, Central America, Spain, and Israel. The group's theatrical and musical conquests served as a launching pad for the careers of all four of its members. Lopilato, Borbonaba, Colombo, and Rojas all enjoy healthy acting careers, appearing in various Latin American film and television projects. ~ Evan C. Gutierrez