For Us, By Us

“F.U.B.U.”, from Solange's seminal A Seat at the Table album, takes its title from a clothing brand that conquered streetwear in the late '90s. The label's designers, four friends from Queens, NY, saw a hole in the market for clothing that spoke to the culture they lived. Solange's “F.U.B.U.” is far from the first song to herald a similar idea of ownership, but its ethos carries unknowable weight in a time where culture and its influence travels as fast as it does today. Listen to For Us, By Us, an unapologetic celebration of Blackness, created for, and by, those who live it.