In Raymix’s hands, Mexican cumbia gets an electronic boost. The musician peppers traditional Latin rhythms rooted in salsa and reggae with earworm trance synths, underpinning them with bouncy, subterranean bass. Meanwhile, the artist joyfully details his objects of desire—on “Llámame”, he professes his adoration of a male love interest. His music utilises a breezy style with buoyant beats, making his unofficial title as the king of electrocumbia a well-earned one.