Born Juan Luis Londoño Arias in 1994 in Medellín, Colombia, Maluma has joined a rising tide of Latin pop artists—including Bad Bunny, J Balvin and Ozuna—who have managed to make a global impact without tailoring themselves for a global (read: English-speaking) market. His biggest tracks—the breezy “ADMV” and “11 PM”; the laid-back “HP” and “Qué Pena”—have helped define 21st-century reggaetón and Latin trap, while his collaborations with artists like Madonna (“Medellín”) and The Weeknd (“Hawái [Remix]”) aren’t just novel features but reflections of the changing demographics of mainstream music. And that’s to say nothing of his crossover forays, such as with Mexican singer Carín León on “Según Quién”.