Combining witty slick talk and commercial instincts, Jack Harlow emerged as a dominant force in the 2020s. Born Jackman Harlow in 1998, the Louisville native began recording raps as a preteen, releasing multiple projects during the mid-2010s. His true ascent began when he signed to DJ Drama and Don Cannon’s Generation Now in 2018. Since then, he’s flaunted quippy wordplay (“WHATS POPPIN”) and a firm grip on the pop culture zeitgeist (“Dua Lipa”), alongside songs that nod to sports (“Tyler Herro”) and mid-2000s ephemera (“First Class”). While Harlow has collected international attention for hit solo singles and high-profile guest verses, songs like “They Don’t Love It” demonstrate the rap-lover spirit of a backpacker, one he’s kept as he’s ascended the charts.