Viral Hits: Best of 2024

Social media hasn’t just changed how we communicate, but also what we listen to and how we hear it. With that, here’s our playlist of tracks that made the leap from your social channels into the broader cultural stream in 2024. Leading the conversation is Charli xcx’s “Apple”, just one of the tracks that made BRAT, a neon-green omnipresence for much of the year. “I am prepared in ways for what’s happening right now in terms of the pace of things and also in terms of my level of engagement with reality versus fantasy,” she told Apple Music’s Zane Lowe of her sixth album’s dominance. And that’s “so Julia” of her.