A.G. Cook’s influence since the early 2010s has been so great that his label, PC Music, has become a byword for hyperreal pop and a subgenre in its own right. The producer has continued to make computer-generated pop magic with label affiliates including Charli XCX, but has also expanded his horizons beyond the PC universe, bringing his glitchy, internet-age sound to productions with the likes of Sigur Rós singer Jónsi.