Joshua "Southside" Luellen: The Producers

Joshua "Southside" Luellen: The Producers

Joshua Luellen got his start, like much of Atlanta hip-hop's new school, with Gucci Mane's 1017 Brick Squad, making suitably aggressive beats for Waka Flocka Flame. As head of the 808 Mafia production team, Southside forged a signature sound out of rattling hi-hats and screaming sirens on tracks like Birdman's “Tapout”, leading to even bigger collabs with JAY Z and Drake.

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