John Mbata, known to discerning rap fans as Its2ezzy, has been a seminal figure in the rise of internet stars like YoungBoy Never Broke Again. The North Carolina-born producer scored a placement on YoungBoy’s 2020 hit “AI Nash,” accenting the star’s voice with his buoyant bass and snapping snare drums. Its2ezzy is able to translate classic sounds of the Dirty South—murky synths, loud drums—for artists across the country.