This prolific Colombian songwriter has logged an impressive résumé, crafting hits for major urban Latin artists including Manuel Turizo, J Balvin, and Nicky Jam. He specializes in reggaetón with a romantic, tropical heart, but his talents extend far beyond one genre. Sony/ATV snapped him up in early 2019 after “Créeme,” Karol G & Maluma’s heartfelt 2018 paean to a faltering relationship, racked up 14 million YouTube views in 24 hours.