Bangkok-based emcee and entrepreneur YOUNGGU cut his teeth in the city’s neon-drenched club culture, where he partied to rap classics by Nas and Jay-Z. From promoting hip-hop nights to opening his own spot, Bootleg, his stacked rhyme schemes were honed in the Thonglor district’s underground music scene—and showcased on his debut LP, 2019’s Pretty Rich. Since then he’s dropped collab tracks with Thaiboy Digital, YOUNGOHM and Diamond, he runs his own clothing line— Pretty Boy Gear—and has carved a distinct brand of hazy, hypnotic trap undercut by his tight lyrical flow.