Mediahub Worldwide

Great news as we end the week: Mediahub UK has been named media AOR for Nord Anglia Education, one of the world’s largest premium international schools organizations, with the mission to transform its digital and social marketing program. The team was praised by Stephen Hurley, Group Head of Digital, Nord Anglia Education, for demonstrating "the perfect balance of strategy, cultural insight, data, analytics and operational excellence across markets," as well as “leading capabilities to drive real-time investment decisions across our global markets.” The account will be led by Mediahub's London office, with support from across our global network. Congratulations to the team. Let's go! https://lnkd.in/dYavJFyR

Endless doomscrolling getting you nowhere? A new campaign from Mediahub Perth, in partnership with St John WA and 303 MullenLowe, is tapping into Aussies’ digital habits and encouraging them to swap their screen time for real time. On average, Aussies spend nearly two hours a day on social platforms, but giving just five hours a month as a St John volunteer could make all the difference. https://lnkd.in/gKnQc5DP

We are happy to announce that Catherine Chappell, Managing Partner, Platforms and Investment, Mediahub Worldwide will be speaking at New Video Frontiers at Kings Place in London on March 6, 2025. Day 1 at BAFTA will feature the CTV Leadership Forum, bringing together leaders to tackle the key issues shaping the industry today. Day 2 at Kings Place will host the main conference, offering a platform for leaders to share their insights on emerging trends and what lies ahead for CTV and video advertising. For more information and to register, visit: https://lnkd.in/eTXFgcR #NewVideoFrontiers #NVF2025 #Video #CTV #Advertising

With more beauty brands embracing the NFL's female audience, it was only right our client Ulta Beauty made a statement ahead of the #BigGame with an exclusive pop-up event, "For the W". The event celebrated prominent women in the sports world, with WAGs like Chanen Johnson and half-time performer SZA’s makeup artist, Deanna Paley. Check out the highlights in Ad Age here: https://lnkd.in/gbw7VkEY

Calling all the nerds (and whales?!) Our Mediahub U.S. team teamed up with NerdWallet and our creative partners at Deutsch for the brand’s #BigGame debut. Airing in the third quarter, the spot stars a genius (talking) beluga whale that’s just as smart as NerdWallet’s financial advice (No, seriously beluga whales have Einstein-level IQ’s).   Tune in to the game and catch our spokes-animal across linear TV, online and social as he surprises fans with the joys of being smarter with your finances.

IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost

Yesterday our Mediahub and IPG Mediabrands LA teams teamed up with Samba TV and Our Big Kitchen Los Angeles to prepare meals for families impacted by the Palisades and Eaton Fires. We’re proud to stand alongside our partners and take action in supporting our community. Huge thanks to our clients at Fox Entertainment for joining us!

This week our Mediahub U.K. team was on the ground at Campaign UK’s #MediaWeekLive! Bringing together the best and brightest in media to inspire and empower early-career professionals— our team returned buzzing with ideas. From left to right: Tate Turner’s key takeaway from the event was about the importance of making space for industry networking to broaden your experience and ideas. Aadil Hushye enjoyed hearing about how to future-proof careers and create meaningful impact. Bethany Moore related to the discussions about more holistic approaches to media planning. "As technology and ideology evolve, staying cutting edge means constantly reassessing our strategies." Pranjali Gaonkar summed up the day perfectly: "adaptability is everything. From forming meaningful connections to navigating shifts like sustainability, the ability to stay curious and open to change is what will keep us ahead." Archit Dhawan reflected on the importance of standing out in a rapidly changing environment. "Learning from industry leaders like Rak Patel, Channel 4 sparked new thinking about the future direction of media and how we can shape it." Berta Kinyik was inspired by the idea of treating change as oxygen. In a world driven by AI and shifting consumer behaviors, "it’s about continuously developing our skills." Thanks Campaign UK for having us!

A strong start to the year with our U.S. team receiving three shortlists in the Campaign US 2025 Agency of the Year awards! -Media Planner of the Year: Aleena Akmal, SVP, Director, Business Intelligence, and Keri Drengler, EVP, Managing Director -Media Team of the Year: Mediahub's Team NBA As one of the youngest SVPs at Mediahub, Aleena has been a hands-on data analytics leader, keeping her team and clients ahead of the curve on privacy regulations and navigating challenges like data fidelity and siloed measurement across channels. Keri, on the other hand, is helping brands build lasting consumer connections, not just through top Super Bowl TV ad spots, but also media strategies that directly support broader business goals. And Team NBA, they’ve been a key player in helping the league drive its game forward, whether it’s pioneering measurement techniques or doubling down on data to grow fandom. Congrats to all of this year's finalists! Check out the full list here: https://lnkd.in/gF9x4Qc6 #CampaignUSAOY