AirAsia brand co. manages intellectual property developed for the Capital A group focusing on the creation, management, licensing and enforcement of the AirAsia brand. We cover a range of brand building services from trademarks to brand identity, content and merchandise. ✉️ hi@airasiabrandco.com
Kuala Lumpur, MY
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The People's Choice 🩶 AirAsia brand co. picked up a silver at the annual Putra Brand Awards for the Transportation, Travel and Tourism category! Also known as the People’s Choice Award, this prestigious award is a testament of our brand building for the past two decades, and most importantly, our Allstars' dedication to delivering exceptional experiences for millions of guests. ✨ #PeoplePlacesPassion #LifeAtAirAsia
Enter the Funseekers’ Collection - American Tourister x AirAsia’s latest brand collab ✈️ We’re proud to share the brand video for the Funseekers Collection, featuring Asean talents and destinations. Discover the spirit of adventure with us: think bold luggage, handy accessories, custom key charms, and even aircraft seat belt-inspired straps. Available in your nearest Asean American Tourister store today! #PeoplePlacesPassion #FunseekersCollection #AirAsiabrandco #AirAsia #DareToDream Regan Mathews Gaku Lange Rudy Khaw Joyce Koh Hazlina Dayangku
Welcome to AirAsia's first brand licensing collab - the Funseekers' Collection ☁️ Together with the Samsonite APAC & Middle East team, we've created a fun collection for travellers — combining practicality with a style that resonates with the free-spirited and the adventurous. We tapped into Asian creatives to inspire this project - from talents to directors, snacks to shoot destinations - it's an effort to showcase the heart of AirAsia's ethos: connecting people, discovering places and igniting passion in every journey. Check out the collection in your nearest Asean American Tourister store today! #AirAsia #PeoplePlacesPassion #FunseekersCollection
"Ideas can come from anyone, anywhere and at any time" - Rudy Khaw Beyond roles and teams, with generative AI tools available on creative platforms like Adobe Express (Adobe Creative Cloud), Rudy believes everyone in an organization should have a voice in the creative process. Read / watch more here: https://lnkd.in/g_Uk45NX #AirAsiabrandco #AirAsia #Adobe #Creativity #CreativeAI #GenAI
Had a fun chat with the team at Adobe Creative Cloud about everyone's two favourite letters: A.I. - in the space of creativity. At the end of the day, you're still in control. Our minds are the true creators. #branding #creative #creativity #ai
The AirAsia x SEGA collaboration continues… INTO 2025 AND BEYOND! 🛫 After much anticipation, our Persona 5 aircraft takes off! ICYMI, we’ve launched our Sonic livery back in October. Now you have the chance to not only ride the skies alongside Sonic & friends on the A330 aircraft, but also hitch a ride around Asia with Joker and Morgana on the A320 aircraft. Look forward to the exclusive, limited edition merchandise that will be launching soon and special giveaways throughout the year. A special thanks to all those at Atlus U.S.A., Inc. in making this happen. Watch our engineer heroes wrapping up the Persona 5 aircraft here: https://lnkd.in/gfBMPeDg Here's to more amazing and groundbreaking partnerships in 2025. Happy New Year! #AirAsiabrandco #AirAsia #SEGA #Persona5 #DareToDream
CHAMPIONING ASEAN TOGETHER ⚽🏆 AirAsia is now the Official Travel Partner for ASEAN United FC’s four major national tournaments and club events! This exciting partnership covers the ASEAN Mitsubishi Electric Cup™ 2024, the ASEAN Club Championship Shopee Cup™, the ASEAN Women’s Championship™ and the ASEAN U-23 Championship™. Collectively branded as ASEAN United FC, these events bring together top talent, passion, and the spirit of Asean unity through football. It’s more than just football — it’s about delivering a strong message of championing Asean, its people, and its culture. Together, we aim to celebrate the diversity of our region, and create new opportunities for people to connect and thrive 💪 Read the full release here: https://lnkd.in/gptX93gm SPORTFIVE #AirAsiabrandco #AirAsia #DareToDream #ASEANUnitedFC #ASEANFootballFederation #Football #Asean
Have you seen our Sonic Livery in the skies? 🛫💨 ICYMI, we’ve launched our Sonic Livery in collaboration with SEGA CO. (Japan) 株式会社セガ last month, led by Izal Azlee (Head of IP Development, Abc.), Paul Carroll (Chief Commercial Officer, AirAsia Group) and the team from SEGA Japan. We’re excited for our guests to experience this once in a lifetime experience! If you ever catch this “blue blur”, snap a pic and tag us! 👀🦔🔵 Watch the event recap here: https://lnkd.in/gUtVXrGk Watch how the livery came to life here: https://lnkd.in/ghRua-Mk Read the full release here: https://lnkd.in/gwTMHwgT #AirAsiabrandco. #AirAsia #SEGA #Sonic
An #AseanCreative we had the privilege to collab with to showcase interesting scenes in Filipino culture 🇵🇭 There’s more to #Asean than you know. Follow us on IG for more Asean: https://lnkd.in/gwqZwPiM #AirAsiabrandco. #AirAsia #NewAsean Samantha Mallari
One of my most fulfilling jobs yet for AirAsia 🥹📹 After almost two decades, I flew back to my homeland and captured The Philippines. The documentary reel centres around the Filipino music genre Budots and highlights the new Manila nightlife. 🇵🇭 I was blessed to meet and learn from my kabayans as I filmed through Manila. I even met with DJ LOVE, the pioneer / creator of Budots himself. The joy from the dancing and singing from the slums to the city was truly a reminder of why I do what I love. 🫂 A solo bamventure, shot and edited within a week. 💥 Show love to the released reel here: https://lnkd.in/g5BwBFG7
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"Crazy collab, random, fireeee, omg!!!" We’re just excited as you to welcome our newest Allstar - Ta-ku (Regan Mathews)! 🐐 The multi-hyphenate creative joins the AirAsia brand co. team as our new creative director. Under his leadership, the focus will be on aligning the AirAsia brand’s approach with Asean’s rich cultural diversity and communities. Think local stories, diverse voices, fresh narratives, and leading a creative revolution across the region. Here’s to a new era! 🔥 For now, there’s a new uncle in the house. 🫡 #MeetAnAllstar #AirAsiaAllstars | Rudy Khaw
Another dream collaboration takes flight 🛫 We've just announced our AirAsia x SEGA and Atlus U.S.A., Inc. collaboration. We’ve been looking forward to share this with everyone since we started conversations! Sonic the Hedgehog, SEGA's iconic blue speedster, has been a beloved figure in gaming for over 30 years, captivating audiences worldwide through games, TV shows, comics, and movies. Similarly, Persona 5 has garnered a dedicated fanbase and widespread acclaim, including the prestigious "Best Role Playing Game" at The Game Awards 2017 and "Best RPG" from IGN’s 2017 end-of-year awards. Read the full release here: https://lnkd.in/g235Xvmt Let us know if you happen to experience flying with these planes in the skies! ✈️👀 Look out for some cool merch dropping soon and collect those rings like Sonic (golden cake rings that is…). #AirAsiabrandco #AirAsia #SEGA #Sonic #Persona5