Abiawomenintech reposted this
Last week Saturday, I spoke at the Abia Women Tech Event organized by Abiawomenintech Part of the things I shared as a speaker includes: Customer Segmentation when running a tech firm. Customer segmentation involves dividing your customers into groups based on common characteristics – such as demographics or behaviours to enable your marketing team to reach out to those customers more effectively. What do they like? What do they need? How do they want it? Where are they? What age bracket? and so on. This will help you understand their needs and values as well as how to satisfy and retain them.