FourthCanvas

"One day, everything just makes sense." This is the caption that Favour used to post my picture, congratulating me on winning the Rising Star Award at FourthCanvas. You see, that caption captures it all. In early 2022, when I was teaching as a TFN fellow in Ijebu-Ode, I came across the 4C Fellowship application. Until then, I had never heard of "brand strategy", all I knew was personal branding. Researching about FourthCanvas was all I needed to motivate me to apply for the fellowship. However, I failed at the last stage of the recruitment process and missed that opportunity. Come 2023, I was working as a full-time writer and well on my way to shattering glass ceilings with writing, a skill I had been honing since 2020. In June, Victor—the CEO—informed me that the fellowship application was open. Do I want to try again this year? I said I'd give it my best shot, and I did just that. So when I got a mail from FourthCanvas, saying I was 1 out of 4 women who qualified for the fellowship, I knew I couldn't afford to miss this opportunity, again. I had to leave my former job just a month after getting a promotion. That was the toughest decision I've had to make in my career. Oh, it was a tough one. But it's all beginning to make sense now. 2024 was a trying year for me. There were days when I was confused about my journey in brand strategy. I asked myself over and over: "What exactly are you doing, Winnie?" I can now say 2024 was challenging in a beautiful way. While I was trying to get my feet in the world of branding, riding on my experience with writing and storytelling, I thrived on the belief that my ogas (as I call them) had on me. Fortune welcomed me and helped me build a great foundation in brand strategy. Wilfred took over and shared resources to help me grow. But not only, he also challenged me with tasks I never thought I'd pull off. Victor (Fá himself 😁) reminded me every opportunity he got about my potential as as an exceptional talent. And then there is Camdee (Comfort), my baby, who takes every chance to tell me "See, Winnie, I believe in you." Today, they all say they're proud of me...but it's because of their moral support that I could achieve this. Rising Star? That's a huge recognition for all my hard-work. I know this award is a call to even bigger and more daring challenges. Another chance to go all in, leverage my network, and produce higher quality work. I'm glad I was able to inspire the 4C Women (Comfort, Hannah, Adesola) because this is a win for all of us. My mother, Iya Ibeji, is proud of me. I am proud of myself. Watch out for me this year, as I'll be doing great work with the great people of FourthCanvas, and showing up more. Here's cheers to growth. Special thanks to Tunji who gifted me a copy of Scott Lerman's "Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development." Can't wait to start reading. 🚀🚀🚀 #winwithwinnie #brandtrategist #4citizen #star

I am beyond excited to share that I received the "Process Excellence" Award at the recent FourthCanvas agency retreat! 🎉 You know what's beautiful about being part of a creative powerhouse? Watching how everything comes together while our amazing team crafts mind-blowing brand experiences and brings innovative designs to life for ambitious businesses across borders. Over the years, I've had the incredible privilege of evolving from a designer to helping build the foundations that keep our creative engine running smoothly. The best part? Seeing how solid processes and systems we've built together help our talented creatives push boundaries and create magic. And when I say magic, I mean the kind that transformed our growth 3.3x this past year. That's what happens when excellence meets innovation! To my FourthCanvas family – every designer, strategist, and creative mind – you inspire me daily. Your brilliant work reminds me why getting the behind-the-scenes stuff right matters so much. We go again on a higher octave. Cheers to the iterative spirit of excellence everybody at FourthCanvas embodies. #Process #Excellence #Management #DoHardThings

"One day, everything just makes sense." This is the caption that Favour used to post my picture, congratulating me on winning the Rising Star Award at FourthCanvas. You see, that caption captures it all. In early 2022, when I was teaching as a TFN fellow in Ijebu-Ode, I came across the 4C Fellowship application. Until then, I had never heard of "brand strategy", all I knew was personal branding. Researching about FourthCanvas was all I needed to motivate me to apply for the fellowship. However, I failed at the last stage of the recruitment process and missed that opportunity. Come 2023, I was working as a full-time writer and well on my way to shattering glass ceilings with writing, a skill I had been honing since 2020. In June, Victor—the CEO—informed me that the fellowship application was open. Do I want to try again this year? I said I'd give it my best shot, and I did just that. So when I got a mail from FourthCanvas, saying I was 1 out of 4 women who qualified for the fellowship, I knew I couldn't afford to miss this opportunity, again. I had to leave my former job just a month after getting a promotion. That was the toughest decision I've had to make in my career. Oh, it was a tough one. But it's all beginning to make sense now. 2024 was a trying year for me. There were days when I was confused about my journey in brand strategy. I asked myself over and over: "What exactly are you doing, Winnie?" I can now say 2024 was challenging in a beautiful way. While I was trying to get my feet in the world of branding, riding on my experience with writing and storytelling, I thrived on the belief that my ogas (as I call them) had on me. Fortune welcomed me and helped me build a great foundation in brand strategy. Wilfred took over and shared resources to help me grow. But not only, he also challenged me with tasks I never thought I'd pull off. Victor (Fá himself 😁) reminded me every opportunity he got about my potential as as an exceptional talent. And then there is Camdee (Comfort), my baby, who takes every chance to tell me "See, Winnie, I believe in you." Today, they all say they're proud of me...but it's because of their moral support that I could achieve this. Rising Star? That's a huge recognition for all my hard-work. I know this award is a call to even bigger and more daring challenges. Another chance to go all in, leverage my network, and produce higher quality work. I'm glad I was able to inspire the 4C Women (Comfort, Hannah, Adesola) because this is a win for all of us. My mother, Iya Ibeji, is proud of me. I am proud of myself. Watch out for me this year, as I'll be doing great work with the great people of FourthCanvas, and showing up more. Here's cheers to growth. Special thanks to Tunji who gifted me a copy of Scott Lerman's "Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development." Can't wait to start reading. 🚀🚀🚀 #winwithwinnie #brandtrategist #4citizen #star

I strongly believe that Core Values are an integral part of building a sustainable company, and this is often overlooked. It's easy to see them as a task for the Business Development Manager, Brand Strategist, or HR; even employees have been made to see them as just one of those things. However, I saw how we created a set of core values at FourthCanvas, with strict adherence and cultural activities to incentivize living by them. That year, the company was profitable for the first time. Looking at some of the biggest brands in the world, it's easy to sense their DNA through their content, employment process, and service operations, which are all linked to their mission, vision, and core values. I was thinking about this today, and this video with Victor Fatanmi came to mind. https://lnkd.in/dP2MACNH

Conversations are the building blocks of cohesive partnerships. #stakeholderengagement #collaboration #communication #fourthcanvas

We had an awesome time at Moonshot by TechCabal! It was a great opportunity to connect and exchange insights with visionaries shaping Africa’s tech ecosystem, which was a powerful reminder of what’s possible when visionaries across sectors come together to build for the world. The conversations and connections made affirmed our commitment to delivering brand excellence for ambitious #global thinkers. #moonshotbytechcabal2024 #moonshotbytechcabal #techleader #startups #naijastartups #buildingfortheworld #innovation #techecosystem #fourthcanvas

Our mission has always been to drive transformative impact through strategy-led design, and UDC2024 was a great platform to further this vision. Standing before over 8,000 future design leaders, we delivered experiential insights on “The Business of Design”. Looking back, we remain proud of the knowledge we shared, knowing it will shape the future of design and business for years to come. We’re beyond excited to continue shaping the future of design together! #FourthCanvas #UDC2024 #DesignLeadership #BusinessOfDesign #FutureOfDesign #UDCX4C

We’re not just building brands; we’re redefining the future of design in Nigeria and across Africa. As an official partner of UntitledDesigners, we are setting the stage for the next generation of design and strategy leaders. We invite you to join us and leverage the invaluable resources that will equip you to build better businesses and impactful brands. Come sit with us this weekend if you are looking to be a part of the future of design. See you at the Untitled Designers Conference! #4citizens #fourthcanvas #fourthcanvasmagic #fourthcanvasexperience #4cfellowship #4cwm #udc2024 #udcxfourthcanvas

Let’s talk about leveling up your creative business on Xspace by 6pm today! #udcxfourthcanvas #fourthcanvas

A compelling brand is irresistible to your audience and echoes in the minds of your customers. In addition to building an amazing product, build a great brand too. That’s where FourthCanvas comes in. They're masters of turning companies into timeless brands. Get a 5% discount on your first project with FourthCanvas on the Kora startup kit. Head to www.korahq.com/startupkit to get the offer now. #kora #korastartupkit