APEX Consulting

This podcast features Thales S. Teixeira, V. Associate Professor at the University of California. Previously, he taught students at Harvard Business School for over 10 years. In his book, he explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. Going live in 6 hours: https://lnkd.in/ew2FNFBC #customervaluechain #marketing #business #disruption

Ever heard of personas as a tool to define your target audience? Here’s a fun fact: a single persona could describe both Prince Charles and Ozzy Osbourne... Not really surprising, right? It’s a reminder that personas alone might not give you the clarity you need. Instead, focus on truly understanding your audience by: - Identifying their pain points - Pinpointing what they need help with - Determining their stage in the buying journey - Uncovering what’s holding them back from making a purchase From there, tailor your marketing efforts to meet your audience where they are and address what matters most to them. https://lnkd.in/eSwC_3dP #marketing #persona

"In just 3 months of working with APEX, we produced more marketing material than in the entire history of Navasto. The quality was higher than what I could have done myself - and in far less time." – Matthias Bauer, Co-Founder of Navasto 🚀 Navasto, a cutting-edge company specializing in machine learning and design innovation, had a clear challenge: they were experts in engineering, but marketing wasn’t their strength. That’s where APEX came in, helping them amplify their brand and connect with key players in the industry. 💡 What did APEX bring to Navasto? - A structured and strategic marketing approach tailored to their technical audience. - The ability to translate highly complex concepts into compelling, industry-relevant content. - Increased brand awareness and recognition among leading automotive OEMs and other stakeholders. - High-quality, consistent content with minimal input from Navasto’s team, saving them valuable time.

Refine Your Positioning for Maximum Impact! If you market & sell to everyone, you speak to no one. Let me explain. Revisit the essentials of positioning your offer. The first step is identifying a real problem that companies or individuals face - something you can genuinely solve. Here’s how to approach it: 1️⃣ Develop a clear, step-by-step system to address this problem. 2️⃣ Define where it applies: Which specific target audience, industry, or niche market benefits most from your solution? 3️⃣ Position yourself as the expert in that space, solving a specific problem with a unique mechanism. Why does this matter? By offering a specialized solution, you stand out from generic competitors and create higher demand for your expertise. Examples: 🚀 Craftsmanship Industry: “Never struggle with unfilled positions again! Attract skilled workers through targeted Facebook ads.” 💼 Expert Services: “Demand higher prices as an expert by leveraging strategic media appearances and press coverage.” 📈 Marketing Agencies: “Boost revenue from existing clients by optimizing your HubSpot CRM system for efficiency and growth.” B2B is often about delivering more clients, systemizing processes, or cutting costs. In B2C, the focus is on solving a specific, valuable problem with a clear mechanism. The Benefits of Clear Positioning ✔ Focused messaging that resonates deeply with your target audience. ✔ Increased demand due to your specialized expertise. ✔ Better results for your clients, leading to stronger recommendations and justified premium pricing. 🔑 Specialization drives better outcomes: The more you refine your expertise and results, the stronger your reputation, marketing impact, and customer loyalty. Dive deeper into this approach in this module and start refining your positioning for success today: https://lnkd.in/eSwC_3dP

OneTrack - Track, Transform & Optimize PPC Data & Marketing Analytics: Fabian H. | E7 https://lnkd.in/e5rsP-8A

"We only got 15 likes and 3 comments".... Social media has screwed our perspective of what is considered "good". An #APEX customer consistently posts videos on YouTube that average around 500 views each within 3 days. While that might not seem impressive, her target audience - decision-makers in her niche - subscribe and see her content. As a result, one client can easily pay between € 50,000 - € 100,000 per year for her services. This shows that you don’t need massive numbers to achieve significant results. On the other hand, we have the 'Broke Influencer' Syndrome: Contrast this with influencers boasting thousands of followers but struggling to monetize because their audience isn’t aligned with their goals. They might have likes, but those numbers don't translate into meaningful revenue. Here’s how to reframe your mindset: 👉 Imagine Real People: 500 views may seem small, but if those views are from the right people - your target audience - each one holds incredible potential. 👉 Focus on Quality Over Quantity: Engaging with a smaller, highly targeted audience is far more valuable than reaching thousands of people who are irrelevant to your goals. A single mandate or deal from the right person can change everything. 👉 Celebrate Every Interaction: Every like, comment, or view is a step toward building trust and authority with your ideal audience. Even one conversion from meaningful engagement can have a massive ROI. Social media isn’t solely about numbers; it’s about (true) connection and prospect/customer impact. Focus on reaching the right people, and the results will speak for themselves. https://lnkd.in/eSwC_3dP

My #B2B #Marketing Stack: • Figma (Design) • ChatGPT & Perplexity • Riverside (Podcasting) • Webflow & Framer (Website) • Zapier & Make (Automations) • Slack (Daily Company Comms) • Loom (Video Message & Outbound) • Wistia (Video Hosting & Video Tracking) • Final Cut Pro (Professional Video Editing) • HubSpot (Marketing & Sales Automation) • Typeform (Gathering Customer Feedback) • LinkedIn (Best Social Media Platform for B2B) • Semrush & Ahrefs: Keyword Research & SEO Performance

Burnout: The Path to a Successful Entrepreneur: Andreas von Estorff | E6 https://lnkd.in/eGFfmudK

How paid ads in the B2B sector lead to consistent acquisition of high-priced customers. https://lnkd.in/eUGxf-2d #paidads #b2bmarketing #apex

If you think it’s possible to build a large, successful business without paid advertising (#PPC), you’re holding yourself back. You’ll stay stuck as a minor player in your industry. An unknown name that most of your target audience will never encounter. The reality is simple: without paid ads, your business remains invisible. No matter how much effort you put into creating content, networking, or relying on word-of-mouth - it won’t cut it. Organic reach on platforms like social media is practically nonexistent, and solely relying on it is not a sustainable business strategy. Your posts don’t even reach most of your followers, let alone new audiences. And even if they do, relying on followers alone won’t help you scale. While you’re hoping to be noticed, your competition actively ensures they dominate the spotlight. Advertising isn’t a cost—it’s the fuel for your growth. Ads allow you to buy visibility. And in today’s world, visibility is the key to winning. The most profitable companies understand this. They invest significant amounts - sometimes hundreds of thousands per month - because they know that the more attention they generate, the higher their revenue climbs. You might think, “I don’t want to be like those businesses constantly running ads.” That’s your choice—but it’s also the reason you won’t achieve their level of success. This isn’t about appearing overly polished or losing authenticity. It’s about getting your offer in front of as many people as possible. Choosing not to advertise means you’re losing time. And time is critical because the top players in your market are capturing every opportunity while you wait. Running paid ads with a strategy, you can reach tens of thousands of people - or more - daily. Without ads, you remain a small presence, unable to grow beyond a limited audience. It’s time to stop pretending you can scale without advertising. The truth is, you can’t. Stay invisible, and you’ll stay stagnant. https://lnkd.in/eSwC_3dP