BAAS

As the holiday season approaches, we’re taking a moment before the festive whirlwind begins to share some exciting updates with you! Last month marked the debut of our very first party in collaboration with the PATTA & BACARDÍ family, and it was an unforgettable night. On top of that, we’re thrilled to announce that we’ve won 3 pitches and will start working for Lime, Vanilia and The Standard! We’re ready to dive into this new partnerships and start creating impactful work.

For our latest collaboration with Sebastian Professional, we teamed up with Numéro Netherlands Digital to create a stunning shoot featuring the ever-inspiring Anna Nooshin. Shot in striking black-and-white by the talented Daniel Sars, this editorial highlights the transformative essence of Sebastian’s No.Breaker System. The featured styles showcase the system's ability to protect and strengthen hair while embracing bold, creative expression. The result? A celebration of timeless, runway-worthy hair artistry.

BIG NEWS! The Standard has selected BAAS as their new go-to PR agency. We’re delighted to announce that BAAS has been chosen as the official PR partner for The Standard Hotel. This marks an incredible opportunity to collaborate with one of the most iconic names in boutique hospitality. Our first milestone together? The much-anticipated opening of The Standard, Brussels in 2025. This new location promises to bring The Standard’s unique energy and creativity to the heart of Europe, and we’re honored to play a key role in sharing their story. Stay tuned as we work to deliver an unforgettable launch for this landmark project. A massive thank you and shout out to our Belgian team 🙌 ❤️ Yasmine Comyn Anouk Lannoo Florence Castille N'Dagou Touré

In October we introduced the New Balance Run Room in the city centre during the Amsterdam marathon! This space was a haven for all runners to gear up, recharge, and connect. BAAS created a Shake Station, offering protein shakes to runners and the public. We kicked the Saturday off with opening the Shake Station, followed by a 5k shake-out run hosted by local run crew SoMuchFunRunClub. Runners could fuel up after with a much deserved protein bowl and we ended the day with drinks and tunes. The Shake Station reopened on the Sunday and the community joined us to close the weekend with an intimate afterparty. Video by Steven Elbers

To celebrate the new Timberland ICONIC campaign, we took it to a local level by hosting a dinner at @benelux.bar with press and friends of the brand. The evening was all about connecting with our community and expressing gratitude for their support. Guests had the opportunity to step into our custom photo studio, becoming part of the ICONIC campaign with personalized photos, shot by @mereldaantje Special shout out to our Belgium friends who traveled to Amsterdam to join us for a truly memorable night filled with connection, creativity, and love for the brand! #Timberland #BAASAmsterdam #BAASAntwerpen

As we savor the last few sunny days at the end of this week, we take a moment to look back at the incredible projects that made this season unforgettable. From dancing the night away with BACARDÍ at Lowlands Festival, to hosting exclusive premieres on boats, and celebrating 20 years with PATTA in the Melkweg. Here's to the unforgettable moments, the brands we love, and the memories we’ve created together. Cheers to the magic of summer and all the adventures yet to come!

Our event department has a brand new website!

Last weekend, Team BAAS worked at Lowlands Festival, collaborating with BACARDÍ for the third year in a row. BAAS plays a key role in extending BACARDÍ's presence beyond the festival by partnering with ambassadors and media to elevate the brand's story and influence. Photos: Isabelle Vank TEAM BAAS: Fenna Ketting, Yael Carter, Marie Jonkeren, Isabelle Zwart, Mirjam Van Kleef, Bas Ouweneel

LOWLANDS! see you tomorrow!! #BACARDÍ #LOWLANDS #BAAS

Our office in Antwerpen, shot by @michouvlassaks