Basic-Fit

At Basic-Fit, we believe everyone deserves the chance to feel fit and empowered. We’re proud to share that this year we partnered with the People for People Foundation to support young adult asylum seekers by providing fitness equipment for their sports program. Together, we’re making fitness accessible and inspiring them to care for both body and mind.

📊 Basic-Fit reports strong growth over first nine months 📊 Well on track to reach the 2024 targets We are pleased to announce the release of our results for the first nine months of 2024. With a total of 1,570 clubs, 4.2 million members, over 8,000 employees, and operations across six countries, we continue to pursue our mission of making fitness accessible to all. 💪🏽🧡 👉 Take a look at the press release here: https://lnkd.in/eRWS8mcc

World Mental Health Day 2024: Free day of fitness at Basic-Fit On October 10, 2024, the World Health Organization will host World Mental Health Day. In celebration of this occasion, Basic-Fit invites everyone to experience a free day of fitness at any of our over 450 clubs across the Netherlands and Belgium. This initiative aims to lower the barriers to physical activity and raise awareness for the mental well-being of young adults. Now more than ever, it’s crucial to highlight the value of movement, especially considering the mental challenges many young people face. Together with Claude, we’re shining a light on the positive effects of sports and exercise. By making the first step towards a healthier lifestyle free of charge, we hope to foster better mental health for all. This initiative is and is proudly supported by WijzijnMIND, Mental Health Europe en Te Gek!? For more information about the campaign, our collaboration with Claude, and how to claim your free day pass, visit https://lnkd.in/eesmxqkW Join us in making a positive impact on mental health—together, we can inspire a movement! #blijfbewegen #GOFORIT 🧡 This campaign has been made possible through the support of AM Beyond*, Abovo Maxlead and CFF Communications.

Basic-Fit is a proud partner of the Johan Cruyff Foundation in Spain! 🇪🇸 Last week, we participated in the Open Day of the Johan Cruyff Foundation in Barcelona to support children with disabilities through sports. The goal is to inspire young people to engage in activities like wheelchair tennis, athletics, powerchair football, wheelchair basketball, and more, giving everyone the chance to try different sports and discover the one that suits them best. We started our journey in 2019 as an active partner in the Netherlands, and we are excited to announce that we will also be actively involved in Spain. 🙌✨ To kick off this partnership and raise awareness for our common goal, we held a fundraising event at all Basic-Fit Clubs in Barcelona. We are proud to see so many of our members engage and support this cause. We extend our heartfelt gratitude to our partners at the Johan Cruyff Foundation for organising this truly special event. 🧡 #GOFORIT 🧡

“Punch and Kick” your way to a better mood! 🛍️💥 Last week we unveiled a groundbreaking innovation in the Out of Home market: the Basic-Fit Augmented Reality Mirror at Hoog Catharijne! As part of our “Boost Your Mood” campaign, this initiative showcased how exercise can uplift your mood and alleviate stress. The AR Mirror provided a gamified workout experience, allowing participants to track their movements in real-time and score points with punches and knee strikes—all powered by Snap AR technology! This activation invited shoppers to playfully discover the benefits of fitness and experience firsthand how it can transform their mood. Taking time for yourself through exercise can truly make a difference! 💪✨ The Basic-Fit Augmented Reality Mirror was developed in close partnership with Abovo Media, PLAYAR, O2H Creative Solutions and blowUP media. Thank you to everyone who participated! #BoostYourMood #GOFORIT 🧡

Together with singer Claude, we are committed to promoting the positive impact of sports on mental and physical well-being through the release of the video clip 'La Pression'. Check here the behind-the-scenes footage of the video! Our message, ‘Je bent niet alleen. #blijfbewegen’ / 'You are not alone, keep moving', emphasizes that exercise truly matters and highlights the importance of knowing that you are not alone on this journey. This collaboration with Claude supports Basic-Fit's mission to ensure fitness is accessible to everyone and to foster a healthier, fitter community. #blijfbewegen 🧡 https://lnkd.in/eesmxqkW

Basic-Fit is proud partner of the Johan Cruyff Foundation!🙏🏻 Last week, we participated in the Open Day of the Johan Cruyff Foundation in the Olympic Stadium Amsterdam to support children with disabilities through sports.   The goal is to inspire young people to engage in activities like wheelchair tennis, athletics, powerchair football, wheelchair basketball, and more, giving everyone the chance to try different sports and discover the one that suits them best. At Basic-Fit, we believe in the power of sports. Our mission is to make fitness accessible to everyone, so everyone has the opportunity to experience the benefits of an active lifestyle. We know that sports can change lives, especially for children and young people. Together with the Cruyff Foundation, we aim to engage young people in sports and encourage them to have fun while doing so! #goforit 🧡

"Sport has put me on the right path," says Enzo Knol Enzo Knol shares his inspiring story about the transformative power of sports in his life. He emphasizes how participating in sports has guided him toward a positive direction, offering not only physical benefits but also mental clarity and resilience. In his message, he encourages everyone to remember that you are not alone and keep moving #blijfbewegen. See the full video, and other stories, here: https://lnkd.in/eesmxqkW This campaign aligns with Basic-Fit's mission to make fitness accessible to everyone and to foster a healthier, fitter society. It is proudly supported by the organizations WijzijnMIND, Mental Health Europe and Te Gek!? Je bent niet alleen. #blijfbewegen 🧡 (You are not alone. #keepmoving) This campaign was created in close cooperation with: Enzo Knol AM Beyond* Abovo Maxlead COOL Creative

🧡 Singer Claude and Basic-Fit highlight the positive impact of sport on mental health 🧡 One in three young people faces mental health challenges. Research shows that physical activity is beneficial. With this in mind, we launched the #blijfbewegen (Stay Active) campaign last Thursday in collaboration with singer Claude. Together with Claude, we aim to raise awareness of the positive effects of sports on well-being, both mental and physical, with the release of the music video for 'La Pression.' This collaboration supports Basic-Fit's mission to make fitness accessible to everyone and promotes a healthier and fitter society. There is much more to come. Gwen van Poorten, Enzo Knol and Isa Hoes in the Netherlands, as well as Jonatan Medart, Jolien Maliga Boumkwo and Joffrey Anane in Belgium, will share their stories about the role of sports in their mental health. On October 10th, World Mental Health Day, we will emphasize the importance of movement with an activation throughout the Netherlands and Belgium. The campaign is supported by the organizations WijzijnMIND, Mental Health Europe and Te Gek!? and created in close cooperation with: 🧡 AM Beyond* 🧡 Abovo Maxlead 🧡 COOL Creative 🧡 Cloud 9 Music 🧡 Karim van Eightfivemanagement 🧡 CFF Communications #blijfbewegen Watch the full video below:

🏊♂️ Making waves for a worthy cause: Basic-Fit supports Amsterdam City Swim 2024 🏊♂️ Yesterday we supported the Amsterdam City Swim (ACS) 2024 as one of their main sponsors. Together with over 3000 people our Basic-Fit colleagues jumped into the waters of the Amsterdam canals to raise awareness and collect funds for patients with ALS. Around 25 colleagues from Basic-Fit joined our “orange wave” and swam 2km. 💪 It was not about making it at a certain speed but rather doing it together for a good cause. We’re proud to be one of the partners of the ACS 2024 as it aligns with our Basic-Fit values and our mission of making fitness accessible to everyone. In the end, the ACS was able to raise around 1,5 Million Euros that will be used to continue the research into ALS. We are proud to be part of this unique event. GO FOR IT! 🧡