Cercam

This week we share our view on our long-term continuity, given our nomination for the NHN Business Awards. Long-term continuity is crucial for our company as it ensures sustainable growth, stability, and the ability to consistently meet customer needs and adapt to evolving market conditions. 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐯𝐢𝐞𝐰 𝐨𝐮𝐫 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐭𝐲 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝? 𝘛𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘮𝘢𝘳𝘬𝘴 𝘰𝘶𝘳 30𝘵𝘩 𝘢𝘯𝘯𝘪𝘷𝘦𝘳𝘴𝘢𝘳𝘺. 𝘞𝘦 𝘢𝘳𝘦 𝘢 𝘳𝘦𝘭𝘢𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘮𝘢𝘭𝘭 𝘱𝘭𝘢𝘺𝘦𝘳 𝘪𝘯 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵 𝘥𝘰𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘣𝘺 𝘨𝘪𝘢𝘯𝘵𝘴, 𝘺𝘦𝘵 𝘸𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘨𝘳𝘰𝘸. 𝘚𝘪𝘯𝘤𝘦 2018, 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘢𝘯 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘢𝘯𝘯𝘶𝘢𝘭 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 20%. 𝘛𝘩𝘦 𝘯𝘦𝘹𝘵 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘳𝘦𝘪𝘯𝘴. 𝘛𝘩𝘪𝘴 𝘴𝘦𝘤𝘶𝘳𝘦𝘴 𝘰𝘶𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘢𝘯𝘥 𝘦𝘯𝘴𝘶𝘳𝘦𝘴 𝘸𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘦, 𝘢𝘥𝘢𝘱𝘵, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘪𝘭𝘦 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘷𝘪𝘴𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘪𝘷𝘦𝘯 𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 30 𝘺𝘦𝘢𝘳𝘴. Next week, we will talk about the financial aspects of Cercam, i.e. how we generate our revenue and how we use cash reserves in order to grow.

𝐓𝐨 𝐰𝐡𝐚𝐭 𝐞𝐱𝐭𝐞𝐧𝐭 𝐚𝐫𝐞 𝐰𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐡𝐚𝐢𝐧 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬? 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘧𝘰𝘳 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘴𝘵𝘳𝘰𝘯𝘨 𝘯𝘦𝘵𝘸𝘰𝘳𝘬. 𝘔𝘰𝘳𝘦𝘰𝘷𝘦𝘳, 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘸𝘢𝘺𝘴 𝘭𝘦𝘢𝘳𝘯 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘢 𝘮𝘦𝘮𝘣𝘦𝘳 𝘰𝘧 𝘈𝘳𝘵𝘦𝘮𝘪𝘴, 𝘸𝘦 𝘤𝘰𝘯𝘥𝘶𝘤𝘵 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘯 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘞𝘢𝘨𝘦𝘯𝘪𝘯𝘨𝘦𝘯 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘸𝘦 𝘢𝘳𝘦 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 "𝘎𝘳𝘰𝘦𝘯 𝘰𝘱 𝘡𝘢𝘢𝘥" 𝘱𝘳𝘰𝘫𝘦𝘤𝘵, 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘤𝘰𝘯𝘥𝘶𝘤𝘵 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘯𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘣𝘪𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘢𝘨𝘦𝘯𝘵𝘴 𝘧𝘰𝘳 𝘴𝘦𝘦𝘥 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘤𝘰𝘯𝘴𝘰𝘳𝘵𝘪𝘶𝘮 𝘰𝘧 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘢𝘤𝘵𝘪𝘷𝘦 𝘪𝘯 𝘴𝘦𝘦𝘥 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘦𝘦𝘥 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. Next week, we will talk about how we view our continuity and how we can guarantee this. Artemis: https://lnkd.in/e_m7UiKX Groen op Zaad: https://lnkd.in/eanXN6rV - https://lnkd.in/gTUrpQmY WUR: https://lnkd.in/eKzc6phQ

In light of our nomination for the NHN Business Awards, with a central role for our agricultural activities because of our contributions in terms of innovation and sustainability, today we will share what we think constitutes our competitive advantage. 𝐇𝐨𝐰 𝐰𝐨𝐮𝐥𝐝 𝐰𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝? 𝘖𝘶𝘳 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦 𝘪𝘴 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘦𝘥 𝘪𝘯 𝘰𝘶𝘳 𝘥𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩, 𝘢𝘯𝘥 𝘲𝘶𝘪𝘤𝘬 𝘢𝘥𝘢𝘱𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺. 𝘛𝘩𝘦𝘴𝘦 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴 𝘦𝘯𝘢𝘣𝘭𝘦 𝘶𝘴 𝘵𝘰 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘯𝘦𝘦𝘥𝘴 𝘢𝘯𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘯 𝘢 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘞𝘦 𝘵𝘢𝘬𝘦 𝘱𝘳𝘪𝘥𝘦 𝘪𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘩𝘪𝘵𝘰𝘴𝘢𝘯 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘛𝘩𝘳𝘰𝘶𝘨𝘩 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘷𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘰𝘧 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘩𝘪𝘵𝘰𝘴𝘢𝘯 𝘮𝘰𝘭𝘦𝘤𝘶𝘭𝘦𝘴 𝘢𝘯𝘥 𝘥𝘪𝘳𝘦𝘤𝘵 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘤𝘦𝘴𝘴, 𝘸𝘦 𝘦𝘯𝘴𝘶𝘳𝘦 𝘶𝘯𝘱𝘢𝘳𝘢𝘭𝘭𝘦𝘭𝘦𝘥 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘲𝘶𝘢𝘭𝘪𝘵𝘺. 𝘜𝘯𝘭𝘪𝘬𝘦 𝘮𝘢𝘯𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴, 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 𝘢 𝘴𝘵𝘢𝘣𝘭𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘶𝘯𝘪𝘧𝘰𝘳𝘮 𝘤𝘰𝘮𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯. 𝘞𝘦 𝘤𝘰𝘰𝘱𝘦𝘳𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 𝘳𝘦𝘱𝘶𝘵𝘢𝘣𝘭𝘦, 𝘸𝘦𝘭𝘭-𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘥𝘦𝘦𝘱𝘭𝘺 𝘦𝘮𝘣𝘦𝘥𝘥𝘦𝘥 𝘪𝘯 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦. 𝘈𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵'𝘴 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴 𝘪𝘴 𝘣𝘢𝘤𝘬𝘦𝘥 𝘣𝘺 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘳𝘰𝘣𝘶𝘴𝘵 𝘥𝘢𝘵𝘢 𝘧𝘳𝘰𝘮 𝘦𝘧𝘧𝘪𝘤𝘢𝘤𝘺 𝘵𝘳𝘪𝘢𝘭𝘴. Next week we will talk more about our company’s involvement in the industry, which is crucial for building a strong network. Moreover, we can always learn something from each other.

We are pleased to announce that we have been nominated for the NHN Business Awards. Ronald Schavemaker has nominated us because of our contributions in terms of innovation and sustainability. We have been asked to answer questions about who we are and what we do, thus we are going to be sharing these on this platform in the run-up to the finals. The 30th of September we will hear if we have reached the finals! We have been putting great effort into our sustainable endeavors, primarily biological alternatives to plant protection products in professional agriculture and a biological alternative to traditional wood protection solutions. We have a great team and great partners. Together we are leading the way in more sustainable plant defense strategies, building a bridge between EU-regulations aimed at less fungicides and farmers who have a need for high-quality solutions to keep their crops protected. Our agricultural activities will play a central role in our nomination for the NHN Business Awards. The first two topics we will discuss are our vision and mission statements. These are aligned with each other, but approach the organization's purpose from slightly different perspectives. 1) 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧? 𝘙𝘦𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘤𝘳𝘰𝘱 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘰𝘯 𝘣𝘺 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘥𝘶𝘤𝘦 𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘤𝘦 𝘰𝘯 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘧𝘶𝘯𝘨𝘪𝘤𝘪𝘥𝘦𝘴. 𝘞𝘦 𝘴𝘵𝘳𝘪𝘷𝘦 𝘧𝘰𝘳 𝘢 𝘨𝘳𝘦𝘦𝘯𝘦𝘳 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘦𝘳𝘦 𝘢𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘪𝘴 𝘣𝘰𝘵𝘩 𝘦𝘤𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘢𝘯𝘥 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘢𝘭𝘭𝘺 𝘷𝘪𝘢𝘣𝘭𝘦. 2) 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧? 𝘛𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘢𝘳𝘮𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺, 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘦𝘯𝘢𝘣𝘭𝘦 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘸𝘩𝘪𝘭𝘦 𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘧𝘶𝘯𝘨𝘪𝘤𝘪𝘥𝘢𝘭 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘵𝘰 𝘳𝘦𝘮𝘢𝘪𝘯 𝘢 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘭𝘦𝘢𝘥𝘦𝘳 𝘪𝘯 𝘢𝘯 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. Next week we will be back to discuss what we think constitutes our competitive advantage and how we operate in the market.

With everyone present - Franco Bigini, Lorenzo Ganni, Alessandro Maganzani, Roberto Belloni, Timoteo Errera, Robin Klaver and Francesco Proce. MacFrut 2024 - Day 2 is a great success!

Next month we will be attending the Macfrut 2024 trade fair in Rimini (Italy) at the Expo Centre. 8-9-10 May we will attend this fruit & vegetables professional fair to engage with the market. We will show the products with which we bring added value to professional agricultural markets, and our latest innovations. Our products have shown to be effective elicitors and biostimulants in many crops, which we have proven in many field trials. For farmers' benefit. For a solid yield, together with a healthy soil life. 𝐕𝐢 𝐚𝐬𝐩𝐞𝐭𝐭𝐢𝐚𝐦𝐨: 𝐏𝐚𝐝𝐢𝐠𝐥𝐢𝐨𝐧𝐞 𝐀𝟏-𝐒𝐭𝐚𝐧𝐝 𝟏𝟕𝟒

With the goal of informing global wood protection markets of our contribution to innovative solutions for sustainable wood protection, we wrote an article and sent it to PCI (Paint & Coatings Industry Magazine Industry). We are happy that at PCI the article was well-received and they decided to publish it in multiple communication channels, starting with their eNewsletter, PCInnovations. In the article, we discuss the increasing demand for environmentally friendly solutions, the factors that explain this, why there is still a need for wood preservatives and why this dynamic is changing. Finally, we discuss our 100% natural and environmentally friendly solutions for wood protection, Presta BioFinish. Our BioFinish is based on a fungus, serves as a long term sustainable alternative to preservatives and coatings and requires much less maintenance than traditional wood protection products. Feel free to read the article by clicking on the link below 👇

We are happy to anounce a new development in one of our sustainable innovations, Presta BioFinish. Synergetic collaboration within the industry is essential for us and our customers. That is why Bosshard + Co. AG is going to introduce Presta BioFinish to the Swiss market for wood protection and coatings. We are going to work closely together on transforming the industry by making the Swiss market more sustainable, from which society as a whole will benefit! #Innovation #WoodProtection #Sustainability #Switzerland

Industry collaboration is vital for us and our customers. By joining forces with leading agricultural and horticultural industry experts, we aim to enhance the effectiveness and accessibility of our products for our customers. Through these partnerships, we can leverage shared knowledge and resources to develop innovative solutions that address the evolving challenges faced by growers. Therefore, we are delighted to announce the launch of our new biological plant protection product, Sovelsa. This product will be available in the Home & Garden market throughout Europe, in collaboration with Syngenta, Syngenta Ornamentals EAME. Together, we can create a sustainable future and empower individuals to cultivate thriving gardens and homegrown crops. #Partnerships #Innovation #Sustainability