Brands, like humans, have their own characters. To create a memorable image, you need to set and convey the right tone of voice.
We enjoy creating lively identities and characters. We also love researching and drawing inspiration from our fellow agencies 😉 So, we've decided to share with you our roundup of funky visual identities:
OLLY PBC / why not add some fun, colors, and energy to the topic of women's health? We loved the bold typography and photo style created by &Walsh.
https://lnkd.in/etzgmR_z
Pinkish Pods / detergent capsules that are 100% recyclable. We love how the character is revealed here through the iconic handcrafted logo, colors, and crafted funky shapes. Created by Control Studio.
https://lnkd.in/eRHgaTfi
Bettr / has crafted not mere illustrated mascots but fully dimensional character personalities. Gorgeous narrative illustrations and copywriting work amazingly together to deliver the brand's tone of voice. Created by Anak.
https://lnkd.in/eGkbZRPd
OnHand • the impact platform / juicy colors and friendly illustrations, together with gamification, produce good and shiny vibes of the human-to-human nature of the brand. Created by Fiasco Design.
https://lnkd.in/eXAwDqj6
Quinky / playful and fancy font with some color highlights to emphasize brand messaging, community interaction, and educational aspects too. A cute and friendly character stands out from other sex app clichés like erotica, brassieres, phalluses, etc. It looks like a funny helper, referring to the pleasure we get during sex at the same time. Created by Kidults.
https://lnkd.in/eTKGdGFG
Share with us what perky and playful brands come to your mind? 😎