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We launched our new WhatsApp newsletter feature. Why? Because emailing is ineffective! Higher open rate: Messages on WhatsApp are usually opened and read faster than emails. People often check their WhatsApp multiple times a day, which makes for a much higher chance that your message will be seen. Direct and personal communication: WhatsApp is a more personal communication channel. Messages arrive in the recipient's private chat, which increases the sense of urgency and engagement. Better interaction: WhatsApp allows customers to respond directly to your newsletter, ask questions, or provide feedback. This fosters two-way communication and strengthens the customer relationship. Multimedia capabilities: WhatsApp easily supports sharing videos, images, audio files, and links, allowing you to make your newsletter more visually appealing and interactive. Broad Audience: WhatsApp has a huge user base worldwide. This allows you to reach a large and diverse audience, regardless of their location. User-friendliness: For both sender and receiver, WhatsApp is more user-friendly than email. There are no complicated formats or cross-platform issues. Real-time communication: Because WhatsApp sends instant notifications, you can communicate updates, offers, or important announcements quickly and efficiently. By using WhatsApp for your newsletters, you increase the chance that your message will reach your target audience quickly and effectively. Want to run a test? Talk to one of our specialists! https://buff.ly/476cxZY

Stop generating leads, if you don’t follow them up (properly)! It’s actually quite strange that companies spend huge amounts of money on marketing to bring in leads, but then they pay little attention to following up on those leads. This is really a missed opportunity. Picture this: you put a lot of time and money into attracting potential customers, but once they show interest, you basically just leave them out in the cold. This may be because companies underestimate the value of a good follow-up. They think that the most important work is already done when the lead is in, while it is the follow-up that determines whether someone really becomes a customer. In addition, marketing and sales often work in their own world, without really working well together. As a result, there is a lack of a good strategy to follow up and convert leads. You also see that companies sometimes don’t invest enough in the right tools or training for their teams to be able to follow up on leads properly. And let’s face it: it’s much easier to measure how many leads you’ve generated than it is to see how effective the follow-up is. That is why the focus is often more on quantity than on the quality of the follow-up. But if you don’t think about that carefully, you’re really missing out on a lot of opportunities as a company. In short, if you’re putting so much effort into bringing in leads, make sure you have a good plan for following up with them. That’s just as important, and it makes the difference between wasting money or spending it well. Tip 1: Choose the right channel to reach your leads. Stop making unsuccessful attempts to reach leads through channels they don’t use. https://buff.ly/3T1ZQti

WhatsApp is updating their rate cards. 📲 WhatsApp is making significant adjustments to conversation costs, with Utility conversation fees experiencing notable modifications. Here are some key changes:

How to Create Engaging WhatsApp Newsletters in 7 Simple Steps Businesses are turning to WhatsApp newsletters as an innovative way to connect with their audience. This powerful messaging platform enables companies to share engaging content, updates, and promotions through visually appealing, interactive newsletters tailored for mobile. However, creating effective WhatsApp newsletters that resonate requires strategic planning. This comprehensive guide explores proven tips and best practices for crafting WhatsApp newsletter campaigns that drive results. From understanding your audience’s preferences to incorporating interactive elements like quick reply buttons, personalization tactics, and eye-catching visuals, you’ll learn essential steps to maximize engagement with your WhatsApp newsletters. Whether you’re new to messaging app marketing or want to level up your WhatsApp newsletter strategy, this actionable advice provides insights to create impactful campaigns that foster customer relationships and loyalty...https://buff.ly/3xCR4us