Values shape the way you live and work, and they also determine your priorities. 👀 So, what does it mean to truly align your company and business values, towards a future where creativity is in service of solutions, rather than pollution. As Luke Purdy, Director of Sustainability at Wieden & Kennedy, until it becomes a company value, it won't generate the business value you need it to, so it needs to be embraced. This alignment isn’t passive—it’s a practice. There is a movement of values-driven frontrunners, embracing this change and committing their creativity to solutions. Check out our Ethical Agencies transforming the industry from pollution to solutions at https://lnkd.in/eSbdt5nV #Ethical #Agency #Creatives #Advertising #Marketing #PR #Design
Creatives for Climate Collective
Hoger onderwijs
A global collective and knowledge hub driving creativity for climate action. Learn new skills and build clean careers
Over ons
Creatives for Climate is the largest and most diverse network of creatives dedicated to climate action. Our network spans 45,000 across our channels, 5000 members in our Hub, and an alliance of agencies across communications, marketing, and PR working to raise the bar on ethical behaviour. By enhancing skill-sets, transforming services and creating opportunities to align client portfolios with a climate positive future, we are working to support mission-driven frontrunners - across independents, employees and agencies - to thrive. Join us in our vision to transition the creative industry away from promoting pollution and towards accelerating solutions through: 🌎 The Creative Climate Hub builds connections and provide access to tools, support, and guidance to become a creative climate leader 🌎 The Ethical Agency Alliance provides a pathway for change and a forum for innovation 🌎 Creative Activations provide support for partners to access new ideas, support and talent to drive effective change. Find out more: www.creativesforclimate.co Join the community: www.creativesforclimate.community
- Website
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http://www.creativesforclimate.co
Externe link voor Creatives for Climate Collective
- Branche
- Hoger onderwijs
- Bedrijfsgrootte
- 2-10 medewerkers
- Hoofdkantoor
- Amsterdam
- Type
- Non-profit
- Opgericht
- 2019
Locaties
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Primair
Amsterdam, NL
Medewerkers van Creatives for Climate Collective
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Alberto Fernandez
CEO & Founder @Normmal
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Dr Victoria Hurth
Look out for #BeyondProfit book, launching next year, and join our Purpose-Driven Leadership for a Wellbeing Economy community for updates:…
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Kirstie David
Integrating sustainability into communications as the norm. Senior strategy leader. Climate Reality Leader. Marketing Kind member.
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Caroline Fischer
Creative Director & Consultant focused on Sustainability
Updates
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Welcome to the Ethical Agency Alliance If Not Now Agency 🎉 We’re so excited you’re here! The Ethical Agency Alliance represents a growing movement of agency frontrunners committing their creativity to climate action. They’re actively up-skiling staff in anti-greenwashing, committed to collaborating on new tools and standards, and divesting from fossil fuel clients, as a baseline… 💚🌍 Meet Hanna Henshall, Director and Co-Founder of If Not Now Agency, who believes that Creativity for good isn’t just about aesthetics - it’s about making it matter. For her, it’s about using bold, authentic and inclusive storytelling to break down complex issues and make them relatable. Hear from Hanna about what she believes needs to change for the creative industry to be a real force for good and why If Not Now Agency decided to join the Alliance. Keen to join? Get in touch! 👇 Read the full interview: https://lnkd.in/gGnv4tWX #creativesforclimate #ethicalagencyalliance #creativeleadershipforclimate
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📣 The creative industry faces a skills-gap when it comes to climate A study by The World Federation of Advertisers found there is a widening capability gap emerging for marketing professionals in sustainability topics, increasing by 35% in 2023, compared to 20% in 2021. Meanwhile the 2024 IPA Agents of Change Report reveals that 70% of agencies haven’t begun, or are only at the very beginning of their journey into sustainability planning. We’re scaling our support for the industry to up-skill in climate communications and anti-greenwashing, and piloted our new in person workshop last week at the ADCE - Art Directors Club of Europe. Here’s what attendees had to say about it! 👇
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Last week at the ADCE - Art Directors Club of Europe festival in Barcelona we delivered a two hour comprehensive anti-greenwash training for creatives! We walked participants through the core principles of anti-greenwashing, the latest in upcoming regulation, and designed activities to re-frame the message and directly apply theory into practice. Would your agency or brand benefit from an in house training or inspiration session? Stay tuned as we prepare to scale up our supportive capacity! In the meantime, explore our frameworks, tools, courses and trainings here: https://lnkd.in/d-4N9rSf
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If you’re asking: 🌎 How can I grow my climate action network? 🌎 How can I learn and lead with others? 🌎 How can I break free from business-as-usual? 🌎 How can I make a positive impact in my workplace? 🌎 How can I design a career and a life that is aligned with my values? Join the LARGEST and most DIVERSE creative climate action network. We're excited to meet you 👋 https://lnkd.in/eqTtU3zz
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We are in a climate emergency 🚨 Caused by pursuing infinite growth on a finite planet... made possible by the creative industry. This Black Friday commit your creativity to scaling solutions, not pollution. Join our global movement to transition the skillset, services and client portfolios of the creative industry towards building a just and regenerative future. 🌎 Join the Lead on Climate Supporting Membership today 👇 https://lnkd.in/eqTtU3zz #ClimateAction #Creative #Employee #Entrepreneur #Advertising #PR #Marketing #Design
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What does it mean to be building an industry in transition? Last night our Amsterdam based community discussed how collaborative efforts can shape the creative industries trajectory, and how passionate industry professionals are making a difference through creativity and climate action. 🌎 A BIG thank you to our speakers, for sharing creative inspiration, and tangible ways for professionals to get involved! 🌐 Mauricio Porras - Co-Founder & Chief Mobilization Officer at HERO Circle 🌐 Freya Newman - Advisor at Groundswell, Global Optimism 🌐 Gijs van den Berg - Creative Director & Partner at KesselsKramer 🌐 Lucy von Sturmer - Founder & CEO of Creatives for Climate Collective Plus, a special mention to Zoku for hosting us 💜. If you joined last night, share you key take away from the evening in the comments 👇 #Amsterdam #Creatives #PR #Marketing #Advertising #Communications #Design #Sustainability Patrick van Haperen Ursula Pereira
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Did you know the "capability gap" within the creative industries is growing? A recent survey by the World Federation of Advertisers reveals an increase in the knowledge gap of creative professionals across sustainability topics, scaling to 35% in 2023, compared to 20% in 2021. As part of our mission to close this gap, at the ADCE - Art Directors Club of Europe we delivered a keynote on creativity for climate action followed by a two hour deep dive in person training on anti-greenwashing. More on the workshop and ways you can get involved to be announced next week! For now, we'll leave you with this worrying statistic 👇 😱
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Last week we joined the ADCE - Art Directors Club of Europe Festival in Barcelona, to share how creativity can use as a forced for good and support solutions for climate action. 🌎 The creative industries is full of brilliant and passionate creatives who have the right skillsets to drive industry transformation, but our traditional education system is failing them. It's why, we're building new pathways, aligning with how creatives want to learn. We piloted our new workshop on Anti-Greenwashing and Sustainability Marketing Strategies with industry professionals, and will share more soon about how you can up-skill and use your creativity for good. 👀 Stay tuned! #Workshop #ADCEFestival #Barcelona #CreativityForGood
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Don't miss out on our next Creatives for Climate Community Meet-up in Amsterdam, taking place this Wednesday, the 27th of November! 👀 The event's theme will focus on what it means to be building an industry in transition, and how we can create this transformation as a collective. With industry voices including: 🌐 Mauricio Porras - Co-Founder & Chief Mobilization Officer at HERO Circle 🌐 Freya Newman - Advisor at Groundswell, Global Optimism 🌐 Gijs van den Berg - Creative Director & Partner at KesselsKramer 🌐 Lucy von Sturmer - Founder & CEO of Creatives for Climate Collective 🗓 November 27th 🕚 6:30 PM - 8:30 PM (UTC+1) 📍Zoku, Weesperstraat 105, 1018 VN Amsterdam It is a free event and open to all creatives, including storytellers, designers, filmmakers, artists, musicians, advertising professionals, and sustainability leaders. 🔗 Register on the hub here: https://lnkd.in/eA-FqG97 #CreativityForGood #CreativesForClimateCollective #Event #Community #Amsterdam