Future of Food Institute

Did you know your next bag or pair of sneakers could be made from... mangos?🥭✨ Every year, millions of mangos go to waste due to overproduction or cosmetic imperfections. Instead of letting all that goodness rot, Fruitleather Rotterdam is transforming discarded mangos into vegan leather! 🔬 How does it work? The mangos are processed into a pulp and then crafted into a durable, leather-like material. The result? A cruelty-free, eco-friendly alternative that’s stylish, and sustainable! 🎯 Why it matters: Reduces food waste 🗑️ Lowers the carbon footprint of traditional leather No animals harmed in the making of your chic new accessory 🐄💚 Read more on the post below! Durk Bosma Eva Hoogstins Lisa Schmit Lauren May Toyin Akadiri

Have you ever made an impulse purchase you regretted? 🛍️ Or wondered what happens to your things at the end of their life? ♻️ 🔍 Netflix's new documentary, 'Buy Now: The Shopping Conspiracy', explores this and more. With #BlackFriday on the horizon, this is a very timely release. Hear from industry insiders how fast fashion, big tech brands and online retailers use clever techniques to keep you buying more. Find out what happens after you 'recycle' products you're finished with, and see for your self the environmental impact of our shopping habit. Durk Bosma Eva Hoogstins Lisa Schmit Suvi Väisänen Toyin Akadiri Lauren May

🥩 The future of meat might be here, but are we ready to take a bite? 🍗 Innovations like cultivated meat and precision fermentation promise to deliver ethical meat products with less environmental impact – all without compromising taste. The all important question is: will #consumers actually eat these foods? 🔍On behalf of EIT Food Consumer Observatory we investigated just this question. We also provide advise to brands hoping to earn consumers' trust. 📑 Read our article to learn more: https://lnkd.in/ewfuutgF Durk Bosma Eva Hoogstins Lisa Schmit Suvi Väisänen Toyin Akadiri Lauren May

🍬 Ration sugar intake for the first 1000 days of life to reduce chronic diseases 🍎 🔍 A new study by researchers USC Dornsife College of Letters, Arts and Sciences, University of California, Berkeley and McGill University shows that babies born in the UK during sugar rationing in Word War Two faced less risk of chronic disease in later life. Thanks to the 'natural experiment' created by rationing, this study provides powerful evidence for minimising sugar consumption before birth and in infancy.    🍩Sugar is everywhere and research like this not only equips parents with invaluable knowledge, but also calls to food companies and government to ensure healthier options are readily available.   📑Read more here: https://lnkd.in/evsf5_p2 Durk Bosma Eva Hoogstins Suvi Väisänen Lisa Schmit Toyin Akadiri Lauren May

🌍 Last week, for the second year in a row, we had the pleasure of hosting a roundtable session at ImpactFest—right here in our home city, The Hague! With over 1,500 change-makers in attendance, this has grown to become one of Europe’s premier sustainability events, and we’re proud to be part of it. Reflecting on the event, we're inspired by the many meaningful conversations we had and the new connections we formed. For us, this is what the event is all about, conversations. A huge thank you to #ImpactFest and ImpactCity and Milo Laureij for creating such a vibrant platform for dialogue and collaboration. We can’t wait to see what next year brings! Lisa Schmit Lauren May Eva Hoogstins Toyin Akadiri Suvi Väisänen Linda Vermaat Inga O'Connor-Boyd Ardisa Cahyaningtyas P. Durk Bosma

Imagine your morning coffee grounds transformed into eco-friendly products instead of simply becoming waste! ☕ 🌱 We had the pleasure of hearing Kacper Kossowski, co-founder of EcoBean, speak at EIT Food’s #NextBite2024 event, where he shared their inspiring mission to revolutionize coffee waste. EcoBean is transforming the coffee industry by creating sustainable, circular solutions for coffee waste. They collect spent coffee grounds and give them new life through various applications, from producing natural fertilizers to creating bioplastics and biomaterials – breathing new life into what would otherwise be discarded. ♻️🌍 We love seeing companies like EcoBean shape the future of coffee and make a positive impact on our planet, one coffee cup at a time! ☕ Durk Bosma Eva Hoogstins Lauren May Suvi Väisänen Toyin Akadiri Lisa Schmit 🌱

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝗻 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝗼𝗼𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻? 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 #𝗜𝗺𝗽𝗮𝗰𝘁𝗙𝗲𝘀𝘁 𝟮𝟬𝟮𝟰! Especially for sustainable food brands, connecting the right message with the right audience is crucial. But how do you engage your ideal target group when only a few resonate with sustainability-focused messaging? Next Thursday, join Durk Bosma for an interactive session about reaching and engaging the ideal audience for sustainable food brands. Discover how to leverage 𝗙𝗼𝗼𝗱 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 to truly understand your target group, foster behavioral change, and maximize your impact. This session is a must-attend for impact-driven professionals, startups, corporates, and NGOs eager to reshape our food systems. 🌱   📅 November 7, 2024 ⏰ 2:30 PM - 3:15 PM 📍 Fokker Terminal, The Hague 🔗 Sign up now! [https://lnkd.in/eXJpwa4c] Eva Hoogstins Lauren May Suvi Väisänen Toyin Akadiri Lisa Schmit 🌱

🚀 **Exciting Changes at Future of Food Institute!** 🌱   Today marks a significant moment in our journey as we embrace both goodbyes and hellos. First, a heartfelt farewell to Nathalie van der Wel Van de Wel and Chiara Zuber. Nathalie, your hard work has truly moved mountains, and while we’re sad to see you go, we’re thrilled for your next adventure! Chiara, your groundbreaking contributions to policy acceptance measurement have inspired us all. This isn’t goodbye; we know we’ll cross paths again! Now, onto the exciting part! 🎉 We’re thrilled to welcome three incredible new team members: Suvi Väisänen, Lauren May, and Toyin Akadiri! Your fresh perspectives and talents will be vital in helping us empower food companies to innovate faster and communicate with impact by means of crystal-clear consumer insights. To kick off this new chapter, we decided to test our new dynamics with a fun challenge: an escape room! 🗝️ We successfully escaped and snagged the treasure within the time limit—a promising start showcasing our collaborative spirit and the synergies between all our different talents. And there’s more! As we grow, so does our need for space. We’re excited to announce that we’ll be moving to the brand-new, professionally playful The Hague Tech location next to The Hague HS station in January! Here’s to new beginnings, teamwork, and an even brighter future! 🌟 #Teamwork #Innovation #FutureOfFood #NewBeginnings #EscapeRoomChallenge

Juntos Farm is a regenerative project that puts people at its core. Not only is community one of the key principles of their work, they also make sure to engage consumers on two aspects that really make a difference in food choice: taste and healthiness. Read through the post to find out how this regenerative farm makes a difference! Durk Bosma Lisa Schmit Eva Hoogstins

Last week at EIT Food’s #NextBite2024 in Rome was truly inspiring! For years, we’ve emphasized the key role of consumers in shaping the food system, and it was exciting to see this echoed by so many at the event. With EIT Food’s #ConsumerObservatory, we’re putting consumers at the center of food innovation. On day two of the event, our Consumers Unwrapped sessions took over: 🥩Durk Bosma revealed consumer perceptions of cultivated meat and precision fermentation together with Tom Rees from Euromonitor International. 🤝Klaus G. Grunert discussed the critical role of consumer trust in the food system with Barbara Schandl from Mondelēz International. 🌿Eva Hoogstins shared how consumer insights can drive regenerative farming practices, alongside Alicia Torres from Juntos Farm. 📊 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁! Download our free consumer insights reports here: https://lnkd.in/ebNrb5n4 Stay tuned for upcoming research, and see you all next year at #NextBite2025!   EIT Food Durk Bosma Eva Hoogstins Lisa Schmit 🌱 Klaus G. Grunert Sofia Kuhn Marta Erquicia Charlotte Senior Sam Mehmet Elena Santa Cruz Cadiñanos Sonia Riesco Granja Steve Charlton, Founder, The REAL. Leadership Consultancy Sabine Stork Linsay Duncan