Shaman

“Our customers cut costs and production times by up to 80%.” In this edition of Shaman’s Content Excellence Series, we spotlight our CEO, Maurice van Leeuwen. Life sciences marketing teams are navigating a fast-paced landscape where delivering timely, accurate, and relevant content is critical. But how do you overcome the complexity and rising demands? Maurice reveals how self-service content authoring tools are transforming content production—making updates faster, enabling seamless content reuse, and empowering teams to focus on strategy rather than logistics. 🌟 What you'll learn: ✅ How to reduce costs and production times by up to 80%. ✅ The impact of empowering teams with self-service solutions. ✅ Trends in pharma content that are reshaping the industry. 📖 Read Maurice’s full interview, click the link below 👇 How are you solving content challenges in your organisation? Let’s connect and exchange ideas. 💬 #ContentExcellence #PharmaMarketing #LifeSciences #ShamanTools #ContentStrategy #PharmaContent

“Our customers cut costs and production times by up to 80%.” For this edition of Shaman’s Content Excellence Series, we had the opportunity to learn from our CEO, Maurice van Leeuwen. Life sciences marketing teams face growing pressure to create timely, accurate, and relevant content for healthcare professionals and patients. How can we tackle these challenges efficiently? Maurice shares how self-service #contentauthoringtools are reshaping the way marketers work—streamlining production, enabling faster updates, and unlocking the power of content reuse. 🌟 Key takeaways from the interview: ✅ Cut costs and production times by up to 80%. ✅ Empower teams with self-service platforms. ✅ Stay ahead of pharma content trends to deliver value faster. 📖 Read Maurice’s interview here: https://bit.ly/4eP2VVR How are you approaching content challenges in life sciences? Let’s discuss! 💬 #ContentExcellence #PharmaMarketing #LifeSciences #ShamanTools #ContentStrategy #PharmaContent

Wrapping Up an Incredible Veeva Systems Commercial Summit in Madrid! From Tuesday to today, we had the privilege of engaging with some of the brightest minds in the life sciences industry at the Veeva Commercial Summit 2024. As the Veeva Commercial Summit 2024 comes to a close, we’re reflecting on an incredible three days of innovation, collaboration, and inspiration. 🚀 As a Golden Sponsor, we were thrilled to showcase how Shaman’s #modularcontent solutions and #GenerativeAI are driving compliant, efficient, and impactful content production for life sciences organisations. 💡 Engaging with industry leaders and forward-thinkers was a privilege, and we’re excited about the conversations we had around the future of pharma marketing and medical content. Thank you to everyone who stopped by our booth, attended our sessions, and joined us in exploring new ways to achieve content excellence. Let’s keep pushing boundaries together! 🌟 Didn’t get a chance to connect? Reach out to us to learn how Shaman can support your organisation’s success. #VeevaSummit #GoldenSponsor #PharmaMarketing #LifeSciences #HealthcareInnovation

"More often than not, strategies and plans break down when we don't understand each other—a challenge that’s especially true in #LifeSciences content localisation." In our latest expert interview for Shaman’s CE Series, we had an insightful conversation with Daniel King, Executive Director at Havas Health & You, on the intricacies of localising #LifeSciences content for maximum impact. ✨ Strategies to adapt content authentically for local markets. 🔍 How to overcome challenges in content localisation. 📚 Real-world examples of impactful localisation strategies. Want to dive deeper? Check out the full interview—it’s packed with actionable takeaways for #PharmaMarketing success. 🗨️ What’s your biggest hurdle in adapting content for different markets? Let’s discuss in the comments! 👀 Read the full interview https://bit.ly/3Z8R14r #ContentLocalisation #ContentExcellence #ExpertInterview #DigitalStrategy

🌍 "We want to represent people in a way that’s considered authentic." In our latest expert interview for Shaman’s CE Series, we had an insightful conversation with Daniel King, Executive Director at Havas Health & You, on the intricacies of localising #LifeSciences content for maximum impact. With over a decade of experience in #DigitalContentStrategy, Daniel shares valuable lessons and real case studies, highlighting: ✨ The importance of understanding local cultures and context to create impactful and authentic content. ✨ Effective strategies to overcome common localisation challenges.  ✨ Key insights from real-world examples that demonstrate successful approaches. Discover strategies to overcome challenges and make your #PharmaMarketing truly resonate. 👉 Check out the full interview here: https://bit.ly/3Z8R14r #ContentLocalisation #ContentExcellence #ExpertInterview #DigitalStrategy

“There's always value in trying a hypothesis, especially when it's quick and it's easy and it doesn't require a lot of resources” What does this mean for your content strategy? Testing small ideas or changes in personalisation can lead to valuable insights without heavy investment. Start small, learn quickly, and iterate. 👉 Keep reading to learn how to uncover more actionable lessons on personalisation and content excellence! #ContentPersonalisation #ContentExcellence #PharmaMarketing #LifeSciences #ModularContent #GenAI

We’re proud to continue our strong partnership with Veeva. At the Veeva Commercial Summit, Europe 2024, we will host a session that dives into the future of content creation! 🚀 Keynote Title: Powering Content Excellence with GenAI Join us for an in-depth session showcasing how Generative AI is revolutionizing life sciences content production. We’ll explore the latest trends, discuss practical applications, and conduct a live demo showing how GenAI can be leveraged for impactful, compliant, and efficient content creation. 🔥 Why this matters for you: - Enhance your content production strategy to scale compliant content more effectively. - Ensure your teams are equipped with the latest tools to deliver high-value, relevant information to healthcare providers. 📅 Session Details: Date: Wednesday, 20th November Time: 12:30 PM Presenter: Maurice van Leeuwen Location: Innovation Theater Don’t miss out on the opportunity to see firsthand how AI optimizes the content production process in pharma. We look forward to connect and discuss how we can shape the future of content excellence together. See you in Madrid! #VeevaCommercialSummit  #LifeSciences  #GenAI #ContentExcellence #PharmaMarketing

“Personalisation is only ever as good as the data you feed it with.” 🚀 Shaman Mastering CE: a series of interviews with leading experts in the field of Content Excellence. This week we speak with Ryan McDonnell, a senior Personalisation Specialist at Virgin Media O2, who has over 15 years of experience shaping content excellence within the UK telecom industry. 🔥 Key insights from Ryan: - How to define success in personalisation. - Key lessons from crafting customer journeys in telecom. - Why making mistakes can be crucial for getting personalisation right. #contentpersonalisation #contentexcellence #pharmamarketing #contentstrategy #lifesciences

🚀 Mastering Content Excellence Series! "You will never create something deeply meaningful for pharma companies from a generic solution." In our latest expert interview, Davide Deiana, PhD, Head of Content Excellence at BASE Life Science, shares his groundbreaking insights into how Generative AI is reshaping the industry. With his extensive work on AI-driven solutions tailored for pharma marketing and Medical, Legal, and Regulatory (MLR) teams, Deiana dives into: - The transformative potential of Generative AI for content production and review processes.  - The unique challenges and opportunities pre- and post-MLR review.  - The key elements pharma companies need to effectively adopt AI tools for content creation.  - The tangible impact on marketing strategies and achieving true content excellence. This is a must-read for anyone in pharma marketing looking to stay ahead of the curve in content innovation. 👉 Read the complete interview here https://bit.ly/3YQseBP #PharmaMarketing #GenerativeAI #ContentExcellence #LifeSciences

"You will never create something deeply meaningful for pharma companies from a generic solution." In our latest expert interview, we speak with Davide Deiana, PhD, Head of Content Excellence at BASE Life Science, who has spent the past few years developing Gen AI solutions to help pharma marketing and medical, legal, and regulatory (MLR) teams boost the efficiency of their content production and review processes. Deiana reveals: - How Generative AI is reshaping the pharma content landscape. - The unique challenges and opportunities in pre- and post-MLR review. - What pharma companies need to successfully adopt Gen AI tools for content creation. - The real impact on pharma marketing and achieving content excellence. To read the full interview, get the link in the first comment below 👇 #pharmamarketing #AI #genAI #lifesciencescontent #contentproduction #contentexcellence