Growthmates

Never-ending user-onboarding…Have you seen that? Users shouldn’t feel bored with it — but ENGAGED. Onboarding isn’t just a tutorial or the first session. It's a journey that starts when potential users first explore your product and continues until using it becomes second nature. Here are some essential steps to create a seamless user onboarding process, inspired by top B2B SaaS companies: → 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: This is where they should see our product value. Your website is the first place users encounter your product, so it needs to communicate value instantly. ❌ Mistake: Too much text and unclear product value. ✅ Best Practice: Make your product instantly interactable. Rows.com "loginless experience" with a sandbox boosted sign-up conversion by 72%, speeding up time to value and engagement. → 𝐒𝐢𝐠𝐧-𝐮𝐩 𝐟𝐥𝐨𝐰: This is where we should learn the most to personalise further. The sign-up flow is crucial for personalizing the user experience, but it can quickly overwhelm users with too many questions or distractions. ❌ Mistake: Overloading users with excessive information or pop-ups. ✅ Best Practice: Focus on key profiling questions. Figma profiles users by experience level — an excellent strategy to filter “non-tech-savvy” people. → 𝐅𝐢𝐫𝐬𝐭 𝐬𝐞𝐬𝐬𝐢𝐨𝐧: This is where we should personalise and give an easy start. The first session with your product is an opportunity to make a lasting impression. It's not just about offering a tutorial — it's about showing users the core value of your product. ❌ Mistake: A generic, uninspiring first session that fails to showcase the product’s potential. ✅ Best Practice: Speed up time to CORE value with pre-made examples, AI automation, or through a product tour with real experience with  key features. Full read here 👉 https://lnkd.in/eU2EkjjJ If these insights were helpful, share them to help others optimize their onboarding process too ♻️ — Thanks to a wonderful sponsor for supporting this issue 👏 Phase — a user-friendly animation tool designed specifically for product designers.

Corporate сomfort VS Startup chaos: what would you choose? In our latest Growthmates episode, I spoke with Benjamin H., Founder of Dovetail, about his leap from a corporate design job at Atlassian to building a startup that transforms UX research. Here are some things that captured my attention👇 ✦ 𝐘𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐬𝐨𝐥𝐯𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐥𝐢𝐤𝐞 “𝐜𝐨𝐝𝐞 Benjamin’s biggest challenge wasn’t building Dovetail’s tech — it was understanding people. Unlike software, humans are emotional and unpredictable.  ↳ His takeaway: Not every problem is a technical one. ✦ 𝐓𝐡𝐞 𝐦𝐨𝐫𝐞 “𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐲𝐨𝐮 𝐚𝐫𝐞”, 𝐭𝐡𝐞 “𝐡𝐨𝐭𝐭𝐞𝐫” 𝐢𝐭 𝐠𝐞𝐭𝐬 Benjamin shared many responsibilities, challenges, and serious decisions that came with Dovetail’s growth.  ↳ Decide what “success” means to YOU. Align success with your values and prepare for its demands. ✦ 𝐓𝐡𝐞 𝐥𝐞𝐚𝐩 𝐟𝐫𝐨𝐦 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐨 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐬𝐲 Leaving a secure corporate role for entrepreneurship is daunting. Benjamin credits Atlassian for his foundation but says startups pushed him to embrace discomfort and trust his vision. 🎧 The full story: - YouTube: https://lnkd.in/dCjjCTwG - Spotify: https://lnkd.in/dhXh4R5s - Apple: https://lnkd.in/df78GYCN — 💬 Now, what’s your choice — corporate comfort VS startup chaos? Let’s discuss P.S. Thanks to Command AI (fka CommandBar) and Dovetail for supporting this episode. #growth #founder #saas

How do you DECIDE where to grow? IC vs Manager, in-house or solo. There are so many paths. Here are 3 things that helped me define the next career steps ↓ Over 6 years in one company, I had 6 different job titles. Not because I just loved collecting them, but also because each year brought a new growth opportunity. For years, I’ve been collecting frameworks that helped me and some of my coaching clients. Now we teamed up with Lena Kul to share these practices with Senior IC Designers and Managers who are on a cross-way of planning the next career step. Here’s a sneak peek of what’s coming 👇 1] 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 “𝐏𝐚𝐢𝐧𝐭𝐞𝐝 𝐩𝐢𝐜𝐭𝐮𝐫𝐞” This exercise is a very in-depth starting point for you to envision the future you'd like to manifest for yourself. - What for the last 5 years fulfilled you personally and professionally? - Who are you on a very deep level? - What passion is driving you? 2] 𝐒𝐞𝐥𝐟-𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐃𝐢𝐚𝐫𝐲 - Your manager is NOT responsible for the career growth you have - It’s your responsibility to uncover strengths and weaknesses  - After that, aligning with a manager on growth opportunities 3] 𝐂𝐚𝐫𝐞𝐞𝐫 𝐠𝐨𝐚𝐥𝐬: 𝐈𝐂 𝐯𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫? - This one was a constant dilemma for me - I identified a way to ”try out” this role for 6 months - After that, it was easier to make an informed decision Most importantly: you need TIME and FOCUS to plan this ahead. ↳ To help you dedicate time for that at the end of the year, we created a special 1-week Design Career Accelerator. ⏰ 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐨𝐧 2-6 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 to define your next career step and combine it with “end of the year” reflection. Use promo code “growthmates” to get 120$ discount by November 26: https://lnkd.in/gsuDDjq8 — ♻ Reshare if it can be useful for someone in your network

I interviewed 9 amazing women on my podcast. Bitter truth: this is just 30% of my guest lineup. Next year, I want to DOUBLE that number, and I need your help ↓ — UPD: Your support means a lot 🙏 If you'd like to collaborate on Growthmates new season as a guest or a sponsor, please submit a quick form here: https://tally.so/r/w8JQRY — This mission cultivated in me for the last year since I started an independent journey, faced many challenges, and learned the reality of being a woman founder. “𝐈𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧” is a new season on Growthmates celebrating inspiring female leaders who drive change in their fields. In each episode, we’ll dive deep into stories of personal and professional growth, balancing career with family, finding time for creative pursuits, and the unique journeys these women take. I have tremendous respect for every woman who has shared her story on Growthmates so far, and I’m excited to build on that foundation 🔥 - Jenny Chang, Head of Product Design at Amplitude - Janie Lee, Head of Product at Loom - Verna Swehla, Head of Growth Design at Grammarly, ex-Adobe - Emily Wang, Former CEO at Bento - Lena Kul, Recruitment & Job Search Advisor  - Erica Weiss Tjader, Director of Design at Intuit, ex-SurveyMonkey - Amy Bucher, Chief Behavioral Officer at Lirio - Lex Roman, Creator at Low Energy Leads - Ioana Teleanu, Designing Miro's AI Experience 𝐅𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐬𝐞𝐚𝐬𝐨𝐧, 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐮𝐧𝐜𝐨𝐯𝐞𝐫: → Women founders, leaders, book authors, artists, mothers — heroines who combine it all → Real stories of balancing the high demands of work and life → Bring some light on the challenges and triumphs of today’s women in leadership 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐜𝐨𝐦𝐞 𝐢𝐧: 👉 𝐓𝐚𝐠 a woman who you’d love to see on the show!  Whether she’s a mentor, a colleague, or someone who inspires you from afar, your suggestions will help us build a lineup of truly remarkable women. — P.S. If you'd like to collaborate on Growthmates new season as a guest or a sponsor, please submit a quick form here: https://tally.so/r/w8JQRY — ♻️ Reshare to make these ladies visible and help me find more of them.

1 year ago, I shared an industry study on User Onboarding covering 80+ companies. Today, I’m excited to give away the 𝐅𝐑𝐄𝐄 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐤𝐢𝐭! — UPD: If you want the Onboarding Toolkit, you can get it now by subscribing to growthmates.club → 𝐆𝐞𝐭 𝐟𝐫𝐞𝐞 𝐞-𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤. After subscribing, you will find the toolkit in the first email as a special gift 🎁 — I’ve been analyzing User Onboarding for the last 7 years since my time at Miro. Last year was an absolute deep dive into that topic — it became my mission to turn onboarding into a growth lever 📈 𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧𝐬𝐢𝐝𝐞: 👉 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭 Insights from 80+ companies, including Notion, Atlassian, Coda, and more. Covering both B2B and B2C with trends, mistakes to avoid, and MOST performing experiments. 👉 5-𝐬𝐭𝐞𝐩 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐥𝐨𝐰 𝐑𝐞𝐯𝐢𝐞𝐰 This framework will help you pinpoint areas for improvement in your onboarding flow. I use it for my signature “Onboarding Audits”. Now, you can try it out by doing a teardown of your onboarding journey. 👉 6 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐔𝐬𝐞𝐫 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 [New!] Recently I’ve collected 10+ examples of best practices from B2B SaaS. Use it as an inspiration for your team to brainstorm new experiments for the upcoming Q1 2025. 𝐖𝐚𝐧𝐭 𝐢𝐭? 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭: 𝟣̶]̶ ̶𝖫̶𝗂̶𝗄̶𝖾̶ ̶𝗍̶𝗁̶𝗂̶𝗌̶ ̶𝗉̶𝗈̶𝗌̶𝗍̶ ̶𝟤̶]̶ ̶𝖢̶𝗈̶𝗆̶𝗆̶𝖾̶𝗇̶𝗍̶ ̶𝖻̶𝖾̶𝗅̶𝗈̶𝗐̶ ̶—̶ ̶𝖾̶𝗆̶𝗈̶𝗃̶𝗂̶,̶ ̶𝗍̶𝗁̶𝗈̶𝗎̶𝗀̶𝗁̶𝗍̶𝗌̶,̶ ̶𝖺̶𝗇̶𝗒̶𝗍̶𝗁̶𝗂̶𝗇̶𝗀̶!̶ ̶𝟥̶]̶ ̶𝖢̶𝗈̶𝗇̶𝗇̶𝖾̶𝖼̶𝗍̶ ̶𝗐̶𝗂̶𝗍̶𝗁̶ ̶𝗆̶𝖾̶ ̶𝖺̶𝗇̶𝖽̶ ̶𝗌̶𝖾̶𝗇̶𝖽̶ ̶𝖺̶ ̶𝖣̶𝖬̶ ̶—̶ ̶“̶𝖦̶𝖾̶𝗍̶ ̶𝗈̶𝗇̶𝖻̶𝗈̶𝖺̶𝗋̶𝖽̶𝗂̶𝗇̶𝗀̶ ̶𝗍̶𝗈̶𝗈̶𝗅̶𝗄̶𝗂̶𝗍̶”̶ — UPD: If you want the Onboarding Toolkit, you can get it now by subscribing to growthmates.club → 𝐆𝐞𝐭 𝐟𝐫𝐞𝐞 𝐞-𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤. After subscribing, you will find the toolkit in the first email as a special gift 🎁 — If it’s valuable for you — feel free to reshare it, so others can find it ♻️

1 year ago, I stepped away from a full-time role to become an Advisor. And it’s a whole NEW world 🌏 Transitioning to solopreneurship takes more than experience — it means unlearning once-essential habits. As I’ve been reflecting on my 1st year in advising, I asked Yuriy Timen what he learned after advising 35+ companies. Here are some of the lessons we both learned our way: ✦ 𝐅𝐎𝐂𝐔𝐒 — 𝐬𝐚𝐲 𝐧𝐨 𝐭𝐨 “𝐦𝐮𝐥𝐭𝐢-𝐭𝐚𝐬𝐤𝐢𝐧𝐠. - Juggling multiple projects might work in corporate, but advising requires deep focus.  - I narrowed my positioning to Product-led Growth and UX for Activation - It helped to specify my place in clients “brain estate” ✦  𝐒𝐞𝐭 𝐛𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬 — 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐍𝐎𝐍-𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞. - Advisory sessions demand intense focus and clear boundaries.  - A one-hour client session isn’t “just a meeting”; it’s a strategic deep dive, requiring both sides to come well-prepared. ✦  𝐅𝐢𝐧𝐝 𝐚𝐫𝐞𝐚𝐬 𝐟𝐨𝐫 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐢𝐨𝐧 — 𝐝𝐨𝐧’𝐭 𝐭𝐚𝐤𝐞 𝐢𝐭 𝐚𝐥𝐥 𝐚𝐥𝐨𝐧𝐞. - As a solo advisor, you can’t do everything alone. - My learning was painful: I created so much alone until it became unmanageable - I hired an Assistant as an “amplifier” who helped with tasks that I didn’t have time on ✦  𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐞𝐚𝐜𝐡 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 = 𝐛𝐮𝐢𝐥𝐝 𝐍𝐄𝐓𝐖𝐎𝐑𝐊. - Each podcast guest for me is a meaningful connection - When working with clients, take each relationship to a deeper level - You need to constantly find ways to build connections through events, podcasts, and newsletter partnerships. Find our full conversation about the advisory path: https://lnkd.in/ercP2kEA — 💬 What’s something you had to UNLEARN to grow in your career?