MAKMENDE Media

Last week, we were at #ImpactWeek2024, wrapping up our week on Friday with an inspiring workshop exploring how storytelling amplifies impact and drives change by connecting people. Here at Makmende, we’re all about authentic connections and stories that inspire action. That’s why we’re so happy to share that our workshop was a success! It was great to see everyone connect over shared experiences, tackle challenges in impact communications, and find inspiration in the tips and examples we shared 💡 A big thank you to Impact Europe, everyone who joined us and to our fantastic team— Ivan Mikulić, Ivana Tumbarello, and Paris Carr—for making it all happen. Let’s continue the conversation and work together to create greater impact.

What a great start to #ImpactEurope! Being surrounded by people and organizations who genuinely care about making a difference is energizing. in the past two days, I’ve learned so much about how the impact space is evolving and the role new players are taking on in driving societal and environmental change. It’s a space full of challenges but also a lot of room for fresh thinking and authentic communication. A few takeaways from Day 1: * Only 17% of SDGs are on track, so we’ve got some work to do. * New players in the impact world (think pension funds, VCs, etc.) bring fresh ideas, but figuring out common standards is a big hurdle. * 29% of event visitors think that impact stories are needed to motivate and inspire mainstream investors. Storytelling is very much needed it’s how we turn ideas into action and make real connections. Today, I’ll be teaming up with my brilliant colleagues Ivana Tumbarello and Paris Carr to lead a workshop on how storytelling can amplify impact. We’ll keep it practical, hands-on, and hopefully spark a few new ideas. If you’re at the conference come at 12.15 to roon 5B. Drop by we’d love to have you join!

A Day in the Life of Impact Week – Day 1 with Ivana Tumbarello ⭐️ What’s it like to be part of #ImpactWeek2024? It’s inspiring, fast-paced, and filled with valuable connections that remind us why we do what we do. And the best part? Tomorrow, it’s our turn to take the stage! Our workshop invites attendees to rethink how storytelling can transform their approach to gender lens investing. We can’t wait to explore how narratives can amplify your mission and create real impact. Follow along as we dive deeper into the heart of #ImpactWeek2024 and don’t miss tomorrow’s session!

The wait is almost over! Later this week, Ivan Mikulić, Ivana Tumbarello and Paris Carr are ready to dive into our workshop on storytelling on how storytelling can amplify impact and drives change by connecting people  #ImpactWeek2024. Join us as we explore how vital visibility and representation are in shaping impactful stories. We’ll discuss not only the theory behind these concepts but also practical tools and strategies to implement them in your work. If you have the Impact Week app, sign up for our workshop now and join the fun!

On #WorldTelevisionDay, we celebrate TV's ability to shape societies, break barriers, and promote diversity. Diverse representation isn’t just about fairness—it builds trust. In fact, 69% of NGOs use diverse representation to connect with their audiences. When people see themselves in the media, it creates deeper connections and authenticity. A more diverse media industry means more inclusive stories, characters, and voices that reflect the rich tapestry of cultures, languages, and perspectives around the world. Let’s keep pushing for a media landscape as diverse as the audiences watching it. 👉 Discover how we’re amplifying underrepresented voices: makmendemedia.com

Thank you, Impact Europe! We’re thrilled to be part of #ImpactWeek2024 Join Ivan Mikulić, Ivana Tumbarello and Paris Carr for our interactive workshop "Amplify your Impact through Storytelling" During the workshop we’ll talk about how visibility and representation can inspire real change. Our team will share ideas and strategies to help you improve your storytelling and make a bigger impact. If you have the #ImpactWeek app, sign up for our workshop now and join the fun!

In a world that often feels uncertain, storytelling offers a way to connect and share our experiences. It's interesting to note that while 66% of government communicators use AI to generate ideas, fewer than 10% apply it to visualize those concepts. As we face various challenges, we should consider how to effectively use our stories to inspire change. These narratives allow us to imagine a better future for our planet and motivate us to work towards it. AI can support our storytelling efforts, helping us visualize and shape the futures we hope for. We’ve begun using AI-driven platforms to create visuals that reflect these ideas. Curious about more? 🌍✨ Access the full report of the first ever survey on communications in the impact industry here: https://lnkd.in/ebHeA_Ek

We’re so happy to welcome Ivana Tumbarello and Franchaska Nkosi to our team! Each of them brings unique talents and perspectives that will enhance our mission of sharing impactful stories. To help you get to know them better, we asked: What do you believe is the most important element in impactful storytelling? Here’s what they shared ⬇️ We’re looking forward to what we’ll do together!

Let’s talk about impact—and how we’re sharing it. We recently dove into our impact survey and discovered something interesting: only 20% of NGOs use a lighter, more humorous tone when connecting with their audiences. And honestly, we get it—serious topics feel like they need serious messaging. But here’s the thing: Gen Z is changing the game. They’re making big issues relatable and showing us that you can laugh and learn at the same time. And honestly, we love it 💙 Want to learn how to connect with the next generation of changemakers? Join our brand-new workshop to discover what works in communicating about the SDGs. 🔗 Sign up here: https://lnkd.in/eSHJG57j

In 2024, Makmende conducted the first global survey of impact communications professionals from government, NGOs, and the private sector. We explored what’s working in communicating critical issues, which channels are delivering results, and how AI is shaping the future of impact communications. Now, we're sharing these valuable insights with the wider community through the workshop "Discover what works in communicating about the SDGs". You'll gain practical tips to improve your messaging, enhance your digital strategy, and tackle key challenges in impact communications. 🔗 Sign up here: https://lnkd.in/eHxzQ4zU