Merkle Nederland

Have you ever thought about using AI like ChatGPT as your personal shopping assistant? Thomas Walter, our Chief Solutions Officer, did just that. We gave the task to five leading language models with a fictional Black Friday budget of €800. The results are as intriguing as they are revealing! ➡️ What happens when AI compares brands, trends, and prices to recommend purchases? ➡️ Which products dominate—and why? ➡️ What do these findings mean for the future of brands and advertising? 👉 Swipe right to view the winner of the experiment and read the full article to discover how AI models could reshape Black Friday shopping: https://lnkd.in/e398h2v2

Join Merkle and CSG for our exciting webinar, "Beyond the Hype: The Real Potential of AI for CX," on December 4th! This is your chance to dive deep into how to strategically align AI capabilities with your customer experience goals. We’ll explore shared challenges and opportunities across industries and highlight the importance of a phased, sustainable approach to implementing AI. 📅 When: Wednesday, December 4 🕒 Time: 4-5 pm CET Don’t miss out on insights from top experts at Merkle, Cable ONE, and STL Partners. Unlock the true potential of AI for CX and register now: https://lnkd.in/ghGD8DyM

AWARDS | A double celebration for Merkle Norge! Pål Machulla received the Hederspris (honorary prize) for his pioneering work in Generative AI and they earned silver at the MarTech Awards for their condensed version of the case.🏆 In our Merkle Mornings session last year on Generative AI, Pål shared some of the innovative work that earned him this recognition—and that was just one highlight of his achievements over the past year. Missed the session? Don’t worry! Watch the recording or catch the session summary to stay inspired: https://lnkd.in/ezVqk3i3 #MerkleWins #GenerativeAI

🌐Shape the future of customer experience and join Merkle as a Customer Strategy Consultant! Ready to drive impactful CX strategies for top brands like Odido, Dutch Railways (NS), Albert Heijn and VodafoneZiggo? As a Customer Strategy Consultant you’ll lead digital transformations, enhance customer centricity and drive customer loyalty for national and international clients. Join Merkle’s CXM team and collaborate with industry leaders like Salesforce and Adobe to shape the future of customer experiences. Excited about this opportunity? Don’t wait—apply now and take the first step towards joining a leading global CXM organization: https://lnkd.in/eGJr3WRh #WorkingatMerkle #Vacancy

NEWS | We are excited to share that we have been honoured with the Dynamic Yield by Mastercard Partner Excellence Award for the EMEA region! 🎉 This prestigious award underscores our collective commitment to driving digital transformation and personalization across Northern Europe. We are incredibly proud to be part of the Northern Europe cluster and to work alongside such a talented team and strong client partnerships. #DigitalTransformation #Personalization #PartnerExcellence #DynamicYield #MerkleNews

CMOs are embracing innovation to drive business growth, with 63% launching new experiences to engage broader audiences. Merkle’s latest CMO Navigator report explores how leading marketers are transforming customer experience and leveraging digital advancements to stay ahead in today's dynamic market. Dive into insights on “Perceptive CMOs” and the strategies shaping future revenue. Don't miss out on these insights. Download the full report now: https://lnkd.in/g2Ks5P2p #CMO #CustomerExperience #Innovation #MerkleInsights

Merkle Nexxt: Building Together for 2025 ✨ | Last week’s Merkle Nexxt meeting was all about connection, creativity, and planning for the future. Alongside defining our 2025 vision, we tapped into our imaginations with a workshop on dream clients. Inspired by our ideas, we created our own spirit animals. "CoCo Merkle," the Come Connect with Merkle Mascot, was crowned as the winner!🪲 The beetle symbolizes strength, adaptability, and teamwork—everything we stand for. The day ended with dinner and drinks with our amazing colleagues. Cheers to what’s ahead. #MerkleNexxt #MerkleFamily

NOMINATION | Merkle & dentsu Benelux are finalists at the Dutch Search Awards! ✨ We’re excited to announce that our work with Nederlandse Spoorwegen has been nominated in the category "Best Email Marketing Campaign" at this year’s Dutch Search Awards. A special thanks to Guido, Alwin, Frans, Tanya and the rest of the NS and Merkle teams for their dedication and hard work. In total, dentsu has earned six nominations. We’re incredibly proud to be part of such an inspiring organization and we are looking forward to the award ceremony on the 6th of December. See the full shortlist here: https://lnkd.in/dRWGsTV #DSA2024 #award #fingerscrossed

𝟭,𝟵𝟬𝟬+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 could be wrong. More likely, they are very aligned with 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 and how this translates to 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.     Download Merkle’s 𝗖𝗠𝗢 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿: 𝗖𝗫 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 report now: https://lnkd.in/g2Ks5P2p Spoiler alert: 𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗵𝗮𝗹𝗳 (𝟱𝟭%) 𝗼𝗳 𝗖𝗠𝗢𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗻𝗲𝘄 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱, leveraging new digital capabilities and emerging customer behaviors.  #MerkleInsights

In this episode of Experience Matters, we explore how A.P. Moller - Maersk transformed its customer service from a traditional cost center into a driver of experience-led growth. Host Steffen Souza is joined by Peter Timm Kejser Hartz, Global Head of Ocean Niche Products, to discuss the strategies behind this transformation. Peter shares insights on balancing technology with human interaction, organizational change management, and driving adoption across teams. He highlights how Maersk used data and digital tools like AI and CRM systems to enhance customer journeys and empower employees, turning customer service into a key growth engine and a competitive advantage. Dive into the episode here: https://lnkd.in/e8cNnFnY #MerkleInsights #Podcast #CX