Momkai

A warm welcome to our new interns: Luzie H., Yasmine Yahye Aden and Nicola Pizzato! These motivated students from Germany, Belgium, and Italy are set to bring their unique perspectives and fresh ideas to our team. We are looking forward to seeing how they will help shape our projects in the coming months. Stay tuned for all the exciting developments! And if you're looking for an internship opportunity in fall 2025, be sure to check out our Careers page. We’re always excited to hear from early applicants!

Brands today can't succeed in isolation. They succeed when they unite their audiences and company purpose into a shared purpose. Together, they build a movement that creates a true culture shift. How to make that happen? Follow these six steps.

We are sorry 💙 (Public Statement) Over the past year, there has been speculation that GORM has changed. That we’ve strayed too far. That we’ve done something irreversible. Some have whispered that we’ve abandoned our identity, that we’ve taken things in an unexpected direction, that we’re not the same GORM anymore. And honestly? They’re absolutely right. As the founder of GORM, I’ve spent the past year reflecting, recalibrating, and making some bold decisions, decisions where I have had to let go of the things that were no longer serving us. And so, with full accountability and a heavy heart, I want to personally apologise… …for absolutely EATING with our brand-new website. 💅🔥😏 Shoutout to the team in Momkai for understanding the assignment… Check out GORM New and Improved : www.gormmedia.com #socialenterprise #socialinnovation #impactbusiness

Exciting to see Harald's MerkPioniers conversation featured in Adformatie! The article explores how branding can be a force for good — helping pioneers like The School for Moral Ambition build momentum worldwide. wouter boon and Harald Dunnink discussed how a single chair can be a powerful symbol, why visual identity should invite participation, and what it takes to turn branding into action. Curious how to brand a movement? 🎧 Listen to the Podcast episode in Dutch: https://lnkd.in/eGCvD_sh Branding that builds movements. #TheSchoolForMoralAmbition #MemberfulDesign

What if branding wasn’t just about awareness but about igniting action? In this Spotify episode of MerkPioniers, our creative director Harald Dunnink sits down with wouter boon to explore how we help firestarters shape the collectives of tomorrow. Tune in to Brand Pioneers and discover how to put your ideals to work. From launching The School for Moral Ambition to designing 40+ bestsellers that spread ideas, we dive into how a solid brand foundation can be a force for real change worldwide. 🎧 Listen to the full conversation in Dutch: https://lnkd.in/eGCvD_sh Branding that builds movements. #TheSchoolForMoralAmbition #MemberfulDesign

Now on shelves — a new ‘Vonkje’ from De Correspondent. Small but powerful booklets designed to spark new perspectives. Our latest cover design is for Maar dat begrijp jij toch niet by Karim Amghar — a passionate call to recognize the true value of vocational education. As a former student turned educator, Karim challenges deep-rooted biases about hands-on education (MBO), showing why it’s actually the Most Essential Education (Meest Belangrijke Onderwijs) in the Netherlands. “You can’t ignore Karim Amghar if you care about education and equal opportunities.” – Robbert Dijkgraaf 📖 Get your copy here: https://lnkd.in/eKChB_8t

At Momkai, we believe in playing an active role in the creative community. Whether it’s hosting students from creative programs worldwide or participating in mentorships, we’re dedicated to sharing and enhancing knowledge. This year, our Experience Designer, Henriks Porciks, took on the role of mentor at the Master Digital Design program at HvA — an experience that has been as rewarding for him as it has been for his mentees. Henriks reflects on his mentorship: "The most rewarding moment is when everything comes together, and they present their work. Seeing all the coaching sessions merge into one cohesive result is energizing and inspiring. Mentorship isn’t just about giving advice; it’s about sparring, sharing ideas, and learning from one another. Helping them refine their vision and watching their enthusiasm grow is incredibly fulfilling. That moment when it all clicks — that’s what makes it so worthwhile." A big thank-you to Henriks for dedicating your time!

In times like these, we need to design for belonging. Real change doesn’t come from passive audiences or AI agents on autopilot. It comes from people who feel personally invested in a shared mission. That’s why we’re building movements that matter: from moral ambition to mental health, from the fight against cancer to the housing crisis. And in 2025, we’re scaling these efforts even further. Curious about what’s next with our creative director, Harald Dunnink, and his cofounder at The School for Moral Ambition, New York Times bestselling author Rutger Bregman in the new campaign headquarters in SoHo, Manhattan? Check out our latest newsletter 🗽

From Cynthia Bolingo Mbongo to countless other top athletes — it’s a joy to see the Golazo Group branding shine in the background of some of sports’ most iconic moments! Golazo is a leading force in sports and well-being, fueling athletes and inspiring communities to take their next move and work on a happier and healthier society. Our collaboration has been all about bringing their bold vision to the forefront. We helped clarify their brand architecture, sharpen their narrative, and build a storytelling strategy that amplifies their impact. By stepping forward as a brand, Golazo is leading the way in everything they do, motivating more people to move and making a lasting mark on the world. With such diversity and influence across the sports and well-being space, there’s so much more to uncover. We can’t wait to see where Golazo takes it from here. Find out more in the case: https://lnkd.in/dvb43srR

Alcohol causes cancer, even when consumed lightly. That’s a message no one really wants to hear, right? And while it’s crucial to state the facts, we know that facts alone aren’t enough to create real behavioral change. That’s why, together with Kom op tegen Kanker, the Belgian Cancer Society, we’ve kickstarted De Nieuwe Levensgenieter — a movement that redefines the bon-vivant lifestyle. This is not about restriction but about evolution: swapping alcohol for tasty kombuchas and steaks for beet steaks. It’s about celebrating enjoyment without compromising on flavor. To bring this vision to life, we’ve collaborated on a strategy that goes beyond awareness, crafting a cozy yet modern visual identity, designing a low-code platform for accessibility, and working with tastemakers to create relatable, inspiring content. So far, millions of Belgians have been reached, and thousands have connected to the movement. But we’re just getting started. To truly shift from inspiration to action, increasing awareness is key — and that’s exactly what Kom op tegen Kanker is focusing on now. Find out more on the case here: https://lnkd.in/g947sjMj