OMD Nederland

🏆 OMD erkend als leider door Forrester! 🏆 We zijn trots om te delen dat Omnicom Media Group is erkend als Leader in The Forrester Wave™: Global Media Management Services, Q3 2024. Dit bevestigt opnieuw onze toewijding aan innovatie, effectiviteit en het leveren van impactvolle resultaten voor onze klanten wereldwijd. 🌍💡 Lees er meer over in onderstaand artikel 👇: https://lnkd.in/eCiSQRKM

🏆 Yes! McDonald's Nederland Family Mode has been recognized by the Effie jury with a Bronze EFFIE for Branded Customer Experience! Family Mode taps into a universal insight: we’re more connected than ever, but true moments together often get lost. By bringing families closer in a joyful way, it addresses a challenge that resonates with parents everywhere. As always, it was a joyful collaboration within our own McFamily - McDonald's Nederland, TBWA\NEBOKO, Databay, and OMD Nederland teams! 💛

🏆 Yes! McDonald's Nederland Family Mode has been recognized by the Effie jury with a Bronze EFFIE for Branded Customer Experience! Family Mode taps into a universal insight: we’re more connected than ever, but true moments together often get lost. By bringing families closer in a joyful way, it addresses a challenge that resonates with parents everywhere. As always, it was a joyful collaboration within our own McFamily - McDonald's Nederland, TBWA\NEBOKO, Databay, and OMD Nederland teams! 💛

Proud to see that our marketing orchestration system Omni is acknowledged as the best-in-class platform within the market. “Ten Years of Innovation Come Together in Its Comprehensive Omni Platform…” "Omni is a big part of the “why” behind OMG’s success. It is the engine for our Agency as a Platform approach that enables OMG agencies to purposefully build flexible ecosystems of talent, capabilities, and technology drawn from across the group and all of Omnicom – connecting media, content, and commerce to drive transformative growth for our clients." - OMG CEO Florian Adamski #omdnederland #omni #marketing #forrester #omnicom

Artifical Intelligence is not only transforming the future of advertising, it is also enhancing the capabilities of advertisers and media professionals. Take a look at our deep-dive around the possibilities, the pros and cons of AI within social media 🧐. #AI #artificalintelligence #socialmedia #OMDNederland #meta #tiktok #snapchat #pinterest

Marketing Report | Nederland reveals the 100 most influential people from the Dutch Media Agency Industry again this year, during their 'Media Agency 100' event on December 4. We are at first beyond proud to announce that Angelique Schreuders, Danique Steur, Ellen Mulder, Jens van der wegen, Nazli Medeni, Robbert Groenhuizen, Roland Teerenstra, Suzanne Koelewijn and Tale Meester can call themselves one of the selected ones within OMD! Secondly, within our full Omnicom Media Group: Amancio Fränkel, Arno Peperkoorn, Ilja Loeffen, Jeroen Beeke, Koen van den Eeden, Marijke Wiersma and Onno Seelen also well-deserved represent the nominees. Well done! Congratulations to all of you! 👏 Curious about all the nominees within our industry? Click the link here: https://lnkd.in/eUQ8HC_p.

In ons nieuwe artikel op Adformatie, laten wij zien wat de stand van zaken is rondom AI en de impact op social advertising. #AI transformeert niet alleen de toekomst van adverteren, het versterkt ook de vaardigheden van adverteerders en media professionals. Het is een essentieel hulpmiddel geworden dat de menselijke expertise versterkt en zorgt voor meer efficiëntie en effectiviteit van campagnes. Nu AI zich snel ontwikkelt, is het belangrijk om de kernaspecten ervan te begrijpen. Tevens pleiten wij bij OMD voor een voorzichtige aanpak van AI-gestuurde advertenties, met de nadruk op kwaliteitsborging, risicobeoordeling voor klanten via Auto QAi, en voortdurende trainingen. Door AI verstandig te omarmen en de risico's te beheersen, kunnen we het potentieel ervan benutten om strategieën te ontwikkelen die aanzienlijke resultaten opleveren. Lees het gehele verhaal: https://lnkd.in/dtdDWp2K #kunstmatigeintelligentie #AI #MachineLearning #deeplearning #advertising #adverteren #adformatie #omd #omnicom #socialmedia #socialadvertising

🐲 🐙 "Ontdek wat je allemaal kan" – de nieuwe campagne van de Vereniging van Openbare Bibliotheken is live! Wat een geweldige samenwerking met Total Design, die deze inspirerende campagne heeft ontwikkeld! We zijn blij dat we vanuit OMD Nederland onze media- en doelgroep-expertise hebben kunnen bijdragen, met waardevol onderzoek van Annalect Netherlands. #OndekDeBibliotheek ! ***** 🐲🐙 "Discover What You Can Do" – the new campaign by the Vereniging van Openbare Bibliotheken is live! The library is a place where everyone can grow and explore new opportunities. What a fantastic collaboration with Total Design, who developed this inspiring campaign! We’re thrilled to have contributed our media and audience expertise, with valuable support from Annalect Netherlands. 📚 Visit your local library and discover it for yourself! https://lnkd.in/eha_FfHd

We are beyond proud of the festival partnership with our client Philips Benelux together with ID&T and Playground.   This weekend we launch the ‘’Philips Refresh Bar’’ at the camping of Awakenings Festival in Hilvarenbeek. This mobile Refresh Bar drives around on the campsite and helps you to get ready for another festival day at your own tent with some nice music and entertainment.   The Refresh Bar consists of two parts; OneBlade on the one side and Sonicare on the other side. Get ready with the Philips OneBlade and Trim, Shave and Style your face or brush your teeth with the Philips Sonicare.   The activation was incredibly well received in Belgium during Sunrise Festival last weekend, and this coming weekend, we will be at Awakenings Festival, where we will further enhance the activation with the addition of a DJ spinning some tunes. This set-up will also be featured at Mysteryland.    Refreshing yourself has never been this festive!   OMD Nederland | Philips Benelux | ID&T | Playground| Omnicom PR Group NL |

We are proud partners of Ronald McDonald Kinderfonds for many years. Next weekend, a dedicated team from OMD Nederland, Omnicom Media Group, and TBWA\NEBOKO will walk a 120-kilometer route across the Netherlands in support of this cause. We are immensely proud to support this incredible cause and to raise awareness in our network. To learn more about this event and the impactful work of Ronald McDonald Kinderfonds you can follow the link https://lnkd.in/etsdpfr3 and/or support the team via https://lnkd.in/guK_A4Qn! 💌