ScanmarQED

We’re looking for an energetic, skilled #data_engineer to join our team and work with us on our marketing solutions platform. You will play an important role in the development of the new ScanmarQED cloud-based data platform, develop and implement scalable applications and work side-by-side with the team to create new solutions, test your own ideas and share your knowledge. #wearehiring #scanmarqedteam Find out more and apply here:https://hubs.ly/Q02_zYp00

Our new white paper: Optimizing Revenue through Price Elasticity and Advanced Pricing Analytics offers a deep dive into actionable insights that empower businesses to make smarter pricing decisions and drive growth. This white paper is a must-read for pricing professionals, marketers, and decision-makers looking to balance price and volume, stay ahead of competitors, and optimize revenue with confidence. Inside, you’ll discover: - What price elasticity is and how to leverage it effectively. - Common pricing pitfalls like competitor blindness and price-gap mismanagement—plus strategies to avoid them. - Advanced analytics techniques, from elasticity curves to virtual shelf analyses, to refine your pricing strategies. - Practical tips for building intuitive dashboards and forecasting future trends. Ready to make your pricing strategy work harder? Download now and elevate your approach to revenue optimization here: https://hubs.ly/Q02_f4w-0

Crack the code to marketing success with our in-depth white paper, designed to transform the way you budget and allocate your marketing spend! Download now: https://hubs.ly/Q02-Vk630

We’ve enhanced Performance Analysis, ROIVENUE™’s most-used feature, to make your data work even harder for you - thanks to your feedback. Here’s what’s new: - Customizable KPI cards: Instantly track six key metrics with clear visuals and period comparisons for quick, actionable insights. - Smarter charts: Spot trends with a new trendline, zoom into time ranges, and save charts in a click. - Enhanced data table: Monitor up to six metrics with heatmaps, easy period comparisons, and flexible export options. These upgrades make tracking and acting on performance data faster, simpler, and more effective. Find out more in Roivenue's product update here:https://hubs.ly/Q02ZYfjf0

Measuring the effectiveness of your marketing mix has never been more critical. As a user of our software, you already understand the value of data in driving better decisions. Why not take it a step further with our beginners course in Marketing Mix Modeling (MMM)? This on-demand training is designed to help you unlock the full potential of our platform while mastering MMM. With this course, you’ll: - Deepen your understanding of data-driven marketing effectiveness - Explore real-world use cases of how leading brands leverage insights to make smarter decisions - Gain confidence in using our specialist MMM tools Whether you’re looking to enhance your analytics skillset or make a greater impact in your role, this two-part course is your opportunity to grow. Watch now: https://hubs.ly/Q02ZRzFc0

In this webinar, we introduce you to our Nested Modeling feature which allows creators of Marketing Mix Models (MMM) to identify and analyze both the direct and the indirect effects that their actions have on business performance. Click here to watch on-demand: https://hubs.ly/Q02ZwmdM0

Our new white paper: Optimizing Revenue through Price Elasticity and Advanced Pricing Analytics offers a deep dive into actionable insights that empower businesses to make smarter pricing decisions and drive growth. This is a must-read for pricing professionals, marketers, and decision-makers looking to balance price and volume, stay ahead of competitors, and optimize revenue with confidence. Inside, you’ll discover: - What price elasticity is and how to leverage it effectively. - Common pricing pitfalls like competitor blindness and price-gap mismanagement - plus strategies to avoid them. - Advanced analytics techniques, from elasticity curves to virtual shelf analyses, to refine your pricing strategies. - Practical tips for building intuitive dashboards and forecasting future trends. Ready to make your pricing strategy work harder? Download now and elevate your approach to revenue optimization here: https://lnkd.in/gwmNtxHp

In our new blog series, A taxonomy of biases in Marketing Mix Model effect estimation, our Director of Data Science, Ted Lorenzen, dives into one of the most elusive elements of Marketing Mix Modeling. In a space where analytics drive every decision, recognizing how biases impact model accuracy is critical. Whether you’re a seasoned MMM veteran or just starting out, this series reveals the hidden forces that skew insights and disrupt model precision. Explore Part 1 today: https://hubs.ly/Q02YbTSV0

As market research agencies face tighter budgets, evolving data sources, and a demand for faster insights, there’s a crucial opportunity to reimagine brand tracking's role at the heart of marketing strategy. Our on-demand webinar dives into transformative approaches that place brand health tracking back in its rightful place - driving forward-thinking, predictive insights that empower client decision-making. Discover how to integrate brand data with other analytics, transitioning from mere reporting to guided diagnostics that uncover actionable paths. Learn how new tech enables automated, always-on delivery that not only meets today’s expectations but also opens up fresh revenue and profitability streams. Watch it here: https://hubs.ly/Q02XTQ-j0

Does a change in price lead to a change in overall revenue? Watch our on-demand webinar to find out. Access the webinar here: https://hubs.ly/Q02Xghn40