SOAPBOTTLE

We wish you the best last night of the year! ✨ Fun Fact: This confetti is actually made of soap! During production, a thin layer of soap remains in the hole for the ribbon. In the final step, this layer is punched out, creating the 'confetti'.  Here's to a fresh start, meaningful moments and a year full of possibilities. ✨ Happy New Year from Jonna and Emma at SOAPBOTTLE!

We wish you the best last night of the year! ✨ Fun Fact: This confetti is actually made of soap! During production, a thin layer of soap remains in the hole for the ribbon. In the final step, this layer is punched out, creating the 'confetti'.  Here's to a fresh start, meaningful moments and a year full of possibilities. ✨ Happy New Year from Jonna and Emma at SOAPBOTTLE!

As the year ends, we want to thank you for being part of our journey. This season is about finding joy in small moments—whether it’s cozying up by the fire, sharing laughs or indulging in self-care. In a world that feels increasingly fragile, these little rituals remind us of what truly matters: connection, kindness, and care—both for ourselves and for those around us. At SOAPBOTTLE, we’re here to make those moments even more joyful while caring for our planet. Wishing you a Merry Christmas with lots of love, laughter and care for yourself and each other! Best wishes, Jonna and Emma

🌟 A milestone worth sharing! 🌟 Last month, we hosted our very first press event in Amsterdam for SOAPBOTTLE. For our co-founder Emma it was a special moment— not just because it was SOAPBOTTLE’s debut in front of the press, but also because it was her first event representing our own company! Having hosted (press) events in the past for brands like Marie-Stella-Maris and Salle-Privée this felt incredibly personal and exciting. Even though SOAPBOTTLE SOLIDS hasn’t officially launched yet, the event was super constructive. Hearing the initial reactions to the product, packaging and concept was invaluable. It also gave us the opportunity to collect feedback, connect with journalist and, of course, capture some nice concept to share with you all. Moments like these reminds us why we’re so passionate about this journey. A big thank you to everyone who attended and contributed to making the event such a success. 💚   Stay tuned— we’re getting closer to bringing SOAPBOTTLE to life!     #SOAPBOTTLE #PressEvent #Entrepreneurship #Sustainability #Solids #BehindTheScenes

🌟 A milestone worth sharing! 🌟 Last month, we hosted our very first press event in Amsterdam for SOAPBOTTLE. For our co-founder Emma it was a special moment— not just because it was SOAPBOTTLE’s debut in front of the press, but also because it was her first event representing our own company! Having hosted (press) events in the past for brands like Marie-Stella-Maris and Salle-Privée this felt incredibly personal and exciting. Even though SOAPBOTTLE SOLIDS hasn’t officially launched yet, the event was super constructive. Hearing the initial reactions to the product, packaging and concept was invaluable. It also gave us the opportunity to collect feedback, connect with journalist and, of course, capture some nice concept to share with you all. Moments like these reminds us why we’re so passionate about this journey. A big thank you to everyone who attended and contributed to making the event such a success. 💚   Stay tuned— we’re getting closer to bringing SOAPBOTTLE to life!     #SOAPBOTTLE #PressEvent #Entrepreneurship #Sustainability #Solids #BehindTheScenes

🌿 Behind the Scenes: Our Packaging Journey When we set out to design SOAPBOTTLE’s packaging, we had big ambitions: a 2-in-1 gift and shipping box that saved materials and created an unboxing experience aligned with our values of sustainability, creativity, and functionality. The idea: avoid an unnecessary (often far too large) shipping box containing the actual packaging of the product. But during testing, the reality hit hard—our soap bars arrived damaged. This setback forced us to postpone the launch, meaning we missed the festive season when our bars would have been the perfect gift. While disappointing, it also gave us time to refine our packaging. Creating a solution that uses minimal materials to protect delicate soap bars while providing a beautiful unboxing experience is no small task—but it’s one we’re determined to solve. We’re sharing some behind-the-scenes videos of testing the packaging. And what better way to do it with a crate of beer? We’re not quite there yet, but we’re making steady progress. For us, it’s about balancing functionality, sustainability, and design to bring you a product that feels as special as it is thoughtful. What do you think: How important is the unboxing experience to you? Should we keep perfecting our 2-in-1 box or prioritize simplicity? Let us know your thoughts below! 💬 #SOAPBOTTLE #Sustainability #DesignChallenges #BehindTheScenes

From Concept to Launch: The Journey of SOAPBOTTLE SOLIDS Working towards the launch of SOAPBOTTLE SOLIDS has been an incredible journey, one we’ve navigated with just the two of us—managing everything from product development, finance to marketing while living in different cities. This setup brings unique challenges, like collaborating remotely and juggling countless tasks as a small team. One of the biggest hurdles has been balancing the development of SOAPBOTTLE alongside part-time jobs and time with our families—a challenge many entrepreneurs can relate to. The infographic we’re sharing today shows the many steps we’ve taken to bring SOAPBOTTLE SOLIDS to life. From refining the product to learning the ropes of social media—TikTok, we’re looking at you—there’s been a lot to figure out. Like how sharing your TikTok video's on Instagram with the TikTok end screen or watermark is very uncool! 🤓 Fortunately, we’ve had some help along the way, from friends, family, our suppliers but also tools like AI, which has guided us in navigating this new terrain. This journey has been, and still is, challenging yet deeply rewarding, with every win, mistake, and milestone feeling personal. We hope the infographic gives you a glimpse of the effort, creativity and heart behind SOAPBOTTLE SOLIDS. Which part of our journey resonates with you most? Let us know—we’d love to hear from you. #SOAPBOTTLEJourney #Sustainability #EntrepreneurLife #BehindTheScenes #SOAPBOTTLESOLIDS

Dear network, When we first introduced SOAPBOTTLE, our goal was bold and ambitious—packaging made entirely from soap with a liquid core. We were driven by the dream of revolutionizing how we consume personal care products and reducing plastic waste in a new and exciting way. But, as with any adventure, the road is full of unexpected twists. The reality of bringing such a complex idea to life taught us valuable lessons. Despite months of research, formulation challenges, and countless hours spent developing prototypes, we realized the original vision wasn't ready yet. But we didn’t give up. Instead, we paused, reflected and pivoted. And both gave birth to two beautiful girls.. little side note ;-) With SOAPBOTTLE ORIGINAL still in development, we’re proud to announce today we will soon launch SOAPBOTTLE SOLIDS. While solid soap bars may already exist, what sets us apart is our passion for design, quality, and the desire to make sustainability feel joyful and convenient. Our backgrounds in packaging design, perfume and skincare gave us the knowledge to craft products that are not only kind to the planet but also indulgent for the senses. We may have taken a different route, but the mission of SOAPBOTTLE remains the same: reducing single-use plastic from our bathroom. Our journey is far from over. There's so much more to share! If you'd like to stay updated on what's next, go to our website and sign up for our newsletter. Jonna & Emma www.soapbottle.com #entrepreneurship #SOAPBOTTLE #StartupJourney #SolidSoapBars #PlasticFree #ThoughtfulDesign #StartupJourney #BusinessWithPurpose #ComingSoon