Studio Joost

We are thrilled to share our recent collaboration with Lumen, we've teamed up to create the company a brand identity that captures their unique approach to investments. Lumen is passionate about tackling pressing issues for a better future, and we have ensured that the brand's identity reflects this vision. ✨ Within the identity, we integrated images and videos of a birds-eye view showcasing the organization's outlook, complementing each project's dynamic with a vivid color palette that reflects the respective investment area. The logotype's bold and centered lettering embodies a steadfast commitment to guiding companies toward a brighter future. The friendly logomark, which features an eclipse spark, symbolizes the potential for a better tomorrow for both people and the planet. This branding strategy reflects Lumen's core values, mission, and commitment to being environmentally conscious. Thanks to Yellow Kangaroos for the assignment 🦘😄!

We have created a personal brand for Jozefien Wessels, who runs a unique startup. Her company helps families and friends of deceased persons to organize a ceremony in their memory. As a ceremonial companion and speaker, Jozefien assists in telling the story of the departed by weaving narratives into the goodbye proceedings and guiding families through the honoring journey. She creates meaningful tributes with compassion and support. "Het Leven Verteld" means "Life Told" in English. It can be challenging to create a brand for such a sensitive topic. We aimed to balance, avoiding an overly somber tone while being respectful. Our approach involved a two-color palette of soft pink and rose hues combined with a brandmark of a ginkgo leaf in its last stage of life. By infusing vitality into the brand, we want to emphasize the importance of saying goodbye and telling somebody's life story. 🫡