Tellet

1️⃣ Embrace experimentation 2️⃣ Keep the human in the loop 3️⃣ Keep your core offering in the spotlight 4️⃣ Know your tech 5️⃣ Champion collaborative change These five principles are at the heart of the Market Research Society (MRS) latest report, Adoption & Integration: AI - Where Are We Now? At Tellet, we’ve put a lot of thought into delivering on that “human in the loop” element in particular. If you’re navigating AI in market research, this report is well worth a read. Hats off to MRS and the Delphi Group for their hard work on this. #MRS #AIResearch #QualitativeResearch #EvidenceMatters Debrah Harding, Neil Mortensen, Rose Tomlins, Colin Strong (FMRS), Gemma Proctor, Adrian Sanger, Patrick Alcantara, Zoë Ruffels CMRS, Dr Mark Thorpe, Jane Frost CBE

It all starts with better questions. Had a brilliant conversation with Alfred Malmros of Early Studies yesterday. Early Studies is a research studio that draws on techniques from political science, psychology, and even science fiction, they’re using methodologies that dive into the core motivations and drivers – the hidden truths behind the ‘why.’ They recently released their first Data Drop – a pretty epic pulse check of public sentiment, spanning three generations across five regions: the UK, USA, UAE, Nigeria, and Singapore. Covering six lifestyle themes and tracking over 22,000 unique data points, this study doesn’t just capture how people feel today; it also explores how these attitudes might shift by 2027. And brilliantly, this data is free to use for anyone who wants to make sense of it – journalists, strategists, policymakers, marketers, founders, CEOs… anyone. What makes their approach so interesting? Two methodologies. First, Social Circle Surveying – asking people not only about their own views but about what they think their friends, family, and wider networks believe. They say this method taps into a richer, more demographically diverse picture of society, often more accurate than traditional surveys. Then, they layer in a time dimension, asking about the past, present, and future, to uncover cultural trends and predict shifts on the horizon. You can request access via the usual spot below.

Thank you to Nadia and the always-awesome YFood team for inviting me to host their AI-focused Insight & Innovation Day. As ever, the innovators who showed up left my mind blown, giving us a glimpse of the future. 🤯 I also got the chance to share how food brands like Royal Swinkels and Mars are using Tellet for AI-moderated consumer research interviews. Since then, we’ve had a flurry of requests to kick off pilot projects. If you’d like to get involved, drop me a DM, and we’ll get something sorted. Thanks to Laura Marchal Schouman, Milly Cunningham, Kevin Williamson, Martinique Buys MCIM, James Sandrini, David Moloney, Tom Blower, Josef Chen, Ky Wright, Joel Robinson, Clarisse B., Aadhar Chhabra, Ella O'Toole, Matthew Isaacs, Jessica Barac #AIResearch #AIQual #AgileQual #Yfood #FoodandAI

Beating AI Anxiety: How Research Tech Founders Overcome Objections Research tech founders talk about overcoming common buyer objections and managing user expectations of AI-assisted research tools, interview by Norbert Sari with: Greg Burke from Tellet Alex Sunley & Ranulph Tees from SurveyMind Tovah Paglaro from Fathom Karlien Kriegler from Hello Ara https://lnkd.in/eJRkBXFc #MarketResearch #ResTech #GenAI #MRX #ResearchTools

Don’t know where to start? Start with a pilot. 👩✈️ Ioana Danila recently shared a new WFA report, Reaching the Summit: Elevating the Insights Function with AI and it was interesting to see how closely the findings match with our experience at Tellet. One stat that really stood out: 68% of respondents found pilot projects to be effective in gaining organisational buy-in for AI adoption. That rings true for us. We’ve seen firsthand how pilot projects not only prove the value of AI but also help build confidence and momentum within the organisation. Starting small and showing quick wins. The report also highlights the challenges with skills gaps and the need for leadership buy-in, which are familiar hurdles. But the potential to transform the insights and marketing functions with AI is real and properly exciting. Thanks for sharing, Ioana. WFA members can download the full report here: https://lnkd.in/dZWhNAev And if you’re intrigued about creating a AI-moderated interview research pilot of your own, drop me a line. #AI #Insights #CustomerResearch #Innovation #Tellet #ArtificialIntelligence #AIResearch

Tellet like it is! Last week our co-founder and CPO Luc Maas was invited to speak at BNR Nieuwsradio. Check out the post below! 📻 🎤

🚨 NEW FEATURE ALERT 🚨 Now you can make your interviews as unique as your brand - Custom branding is now live on Tellet. Here's Greg with the details.

👀 Are surveys leaving you wanting more? Sure, they’re good for counting heads and ticking boxes, but what about those deep insights—the juicy details about your customers' 'why'? 🤖 Our AI Interviewer dives headfirst into motivations, emotions, and the stories that really matter. 💡 Let’s unlock the full picture together. Swipe through to learn more 👉 and book a call with us to get started! #SaaS #CustomerInsights #AIInterviews

So Google finally showed up in the AI race. NotebookLM is seriously impressive. Out of curiosity, I fed it some blogs we've written for Tellet’s website. In just about three minutes, it transformed the content into various formats: a podcast, a comprehensive study guide, a detailed FAQ section, and even a chronological timeline. Google describes NotebookLM as 'your personalised AI research assistant'. You need to listen to this 😲 🔊 #Tellet #AIResearch #Google #NotebookLM #AI #Innovation

Reflecting on a great week at ESOMAR Congress 2024 in Athens. This was Tellet’s first time at Congress, but definitely not the last. A few standout moments for us: • Jon Puleston’s fascinating take on what market researchers can learn from Fantasy Football fanatics. • Sylvie Verbiest challenging researchers to trust their gut and 'do the right thing'. • Frank Kelly’s ‘Big Qual’ presentation, which echoed many of the ideas we’ve been exploring at Tellet. • Kendall Nash’s insightful look into the differences between AI-moderated and human-moderated qual research. • Dr. Liubov Ruchinskaya & Elaine Rodrigo's super-useful feedback from their Client Conversations event. But beyond the sessions, the real highlights were reconnecting with old friends and making new connections. Wonderful that we all work in such a collaborative, innovative and welcoming industry. If we didn't get the chance to connect, then do feel free to via out here via DM and we'll get something set up. So, a big thanks to the ESOMAR team for organising such a good event. We're already looking forward to seeing everyone in Prague next year! #AImoderatedqual #AI #Tellet #ESOMARCongress2024 #insights #marketresearch #dataanalytics #qualitativeresearch