Uncle Bill | creative agency

𝗕𝗶𝗹𝗹 𝗴𝗼𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 In January our campaign ‘Zet ook je geld in beweging’ for Peaks went live. Want to know more about the campaign? Read the full article through the link in the bio. Sanneke Boesveldt Motivaction International Elfin

𝗛𝗼𝘄 𝗕𝗶𝗹𝗹 𝗵𝗲𝗹𝗽𝗲𝗱 𝘁𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀 𝘁𝗼 𝘁𝗿𝗮𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 It’s January, and you know what that means: time to make those good intentions count. While most of us are lacing up our sneakers to hit the gym, there’s another top New Year’s resolution taking the spotlight: getting financially fit. Our lovely client Peaks noticed, together with Motivaction International and Elfin, something interesting in their research. While 61% of Dutch men and 48% of women think they’re already financially fit, the reality is a little less impressive—only 19% of men and 11% of women actually meet the mark. Ouch. So, what’s the plan? Peaks is kicking off 2025 by combining the worlds of fitness and finance with their new campaign: 𝗭𝗲𝘁 𝗼𝗼𝗸 𝗷𝗲 𝗴𝗲𝗹𝗱 𝗶𝗻 𝗯𝗲𝘄𝗲𝗴𝗶𝗻𝗴. It’s like a gym for your wallet—because why should your money be lounging around when it could be doing squats? In January, Peaks introduces the 𝗠𝗼𝗻𝗲𝘆 𝗚𝘆𝗺, a free online space where anyone can learn the basics of investing. From 1-minute bootcamps to practical articles and the Money Mass Index, Peaks is helping the Dutch train their way to a financially fitter future.

Uncle Bill loves cinema, so creating Pathé’s 2024 recap was a red-carpet moment for us! 🍿

𝗛𝗼𝘄 𝗕𝗶𝗹𝗹 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝟰𝘁𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 Aquablu came to Uncle Bill with a big ask: help the world understand that their smart water dispensers aren’t just cool, they’re the future. They needed a foundational campaign that would introduce Aquablu as the savior of hydration and give plastic bottles a run for their money. First, there was water. Then came coffee, tea, and alcohol (fun, but let’s not kid ourselves). And finally, carbonated drinks. But now there is Aquablu: a high-tech, filtered, vitamin- and mineral-enhanced solution that’s good for your overall performance, wellbeing, and the planet. We called it 4th generation hydration. The result? A campaign that makes you want to ditch plastic bottles faster than you can say “Smart water dispenser.” Production by Tante Tini | film production agency

𝗛𝗼𝘄 𝗕𝗶𝗹𝗹 𝗵𝗲𝗹𝗽𝗲𝗱 𝗪𝗼𝗼𝗹𝘀𝗼𝗰𝗸𝘀 𝗺𝗮𝗸𝗲 𝘀𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗳𝘂𝗻 Woolsocks - The money app is on a mission to help people save smarter. From cashback and vouchers to subscription management and automated savings, their all-in-one app doesn’t just help you save—it gives you insights into your finances and even lets you invest. Since Uncle Bill knows everything about smart saving, we were all in when Woolsocks asked us to create a campaign that makes saving money exciting. Who better to bring the fun, right? Our solution? Saving Sam—a quirky character who embodies the spirit of Woolsocks, making saving fun. No more wasted cash—just smart saving moves The result? An attention-grabbing campaign where Saving Sam prevents unnecessary spending. Because saving money should feel just as fun as spending it. Production by Tante Tini | film production agency

𝗕𝗶𝗴 𝗹𝗮𝘂𝗻𝗰𝗵 𝗲𝗻𝗲𝗿𝗴𝘆: 𝗨𝗻𝗰𝗹𝗲 𝗕𝗶𝗹𝗹 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗺𝗮𝗸𝗶𝗻𝗴 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀.  Thanks to Adformatie, MarketingTribune, FONK magazine for giving us some love. Curious? Full reads in the comments.

𝗨𝗻𝗰𝗹𝗲 𝗕𝗶𝗹𝗹 𝘄𝗲𝗹𝗰𝗼𝗺𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗛𝗮𝗽𝗽𝘆 𝗙𝗲𝘄 Investing used to be reserved for those in suits with even fancier last names—the Happy Few. But in our latest campaign, the New Happy Few, Peaks flips that old-school narrative on its head. Whether you’re starting with zero knowledge, short on time, or think you need big bucks to invest, Peaks is here to show you that investing is for you, too. Welcome to The New Happy Few. Spoiler: the “few” isn’t so few anymore—and you’re invited. With this new campaign, full of positive energy, we’re making investing simple for everyone. No jargon, no barriers—just easy investing, no matter who you are. Welcome to the New Happy Few. #NewWork Tante Tini | film production agency

𝗠𝗲𝗲𝘁 𝗨𝗻𝗰𝗹𝗲 𝗕𝗶𝗹𝗹.  Today’s the day: Uncle Bill is officially launched! Over the past few months, we’ve been working hard to create some awesome brand stories for our clients, and now it’s finally time to tell our own. If you’d rather skip the the film: Uncle Bill is a creative agency here to bring fun back to advertising—not just for laughs, but because it’s proven effective. It’s the secret sauce for ads that stick. Whether you need brand strategies, social content, or large-scale ATL campaigns, Uncle Bill is ready to make your brand the talk of the town. Ready to make some noise? Don’t be shy—hit me up!