At Vice Versa Global our vision of global citizenship is about using media to connect people and break down barriers that shape how we engage with one another. This belief took on new meaning when I travelled to Bergen op Zoom, located in the province of North Brabant in the Netherlands, to tell a story that connected regions in a meaningful way.
Many times, we only see Western journalists traveling to and telling African stories. This time, it was the other way around—an African journalist bringing their perspective to the forefront. In Bergen op Zoom, we met with the Local Youth Council to discuss the Sustainable Development Goals (SDGs). With just five years remaining until the SDGs' target date, the urgency of these global goals was palpable.
During my time there, storytelling became the bridge that connected policy to everyday life. Benjamin Loman and I produced an audio-visual piece that followed a young farmer in rural Netherlands, illustrating how the SDGs came alive in her daily life through both challenges and opportunities. SDG 13 (Climate Action) was reflected in how she adapted to unpredictable weather, while SDG 8 (Decent Work and Economic Growth) aligned with her pursuit of a stable livelihood amid economic uncertainties and public policies.
By screening the video during our meeting with the Local Youth Council, what once seemed like abstract concepts came to life for the youth. Policies and goals that can often feel distant and theoretical were transformed into relatable, tangible stories. Storytelling has the power to do just that—it bridges the gap between policy and reality, making complex ideas not only understandable but deeply personal and engaging.
As we documented her story, I saw parallels to the work we do in Kenya particularly with the Community SDG Festival, where we translated each global goal into practical, relatable concepts that people could see and feel in their own lives. In Bergen op Zoom, the same understandings emerged.
At Vice Versa Global, we strive to make language inclusive through storytelling so that young people—whether in Bergen op Zoom or Nairobi—feel that these global conversations are for them and about them. Ownership matters. Simplifying complex ideas empowers communities to feel included, showing that our challenges are shared and the opportunities to support one another are vast.
This was a unique experience for me as It reinforced that global citizenship is about more than just observing; it’s about participating and seeing that your story is part of the collective narrative. When we share stories that cross borders, they remind us that progress is within reach, starting with the communities we call home.
Many thanks to Frans de Man for taking the time to guide through this,to Sanelisiwe (Sunny) Mkhungo on her training on social media, and the Local Youth Council for their warm welcome and the privilege of learning about the incredible work they are doing in representing the youth.