Your Majesty

𝐇𝐲𝐩𝐞: It’s everywhere—from technology and fashion to real estate, entertainment, finance, and beyond. That’s why we created 𝐓𝐡𝐞 𝐀𝐧𝐚𝐭𝐨𝐦𝐲 𝐨𝐟 𝐇𝐲𝐩𝐞, our in-depth exploration of the phenomenon that shapes how we think, feel, and act in a world that never stops buzzing. You can read the full report at our site, #linkinbio, but here follows some of the key takeaways: ⚖ 1. 𝐓𝐡𝐞 𝐃𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐇𝐲𝐩𝐞  Hype often involves noise, over-claim, inflated expectations, and imminent disappointment. It’s divisive—unwanted by some, valued by others. Ultimately, we all engage with hype, but how we do so is our choice. → Recognize hype’s dual nature and evaluate it carefully. Ask yourself: Does this trend hold genuine value for me? We all shape hype, so engage selectively, ensuring it aligns with your personal vision for success. ❤️🔥 2. 𝐓𝐡𝐞 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐇𝐲𝐩𝐞 Hype can cause stress, distraction, poor decisions, and burnout, yet it also generates energy, engagement, and momentum, driving innovation and risk-taking. → Build emotional resilience and be mindful of how hype influences your decisions. Set boundaries to prevent burnout so when you do engage, you can tap into hype’s energy for innovation and transformational risk-taking. 🌪️ 3. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐇𝐲𝐩𝐞 𝐂𝐲𝐜𝐥𝐞  Engaging with hype is vital for staying relevant, but stepping back, grounding oneself, and critically analyzing it are key to remaining selective and true to personal values. → Embrace critical thinking and reflection. Reassess your involvement with hype, using your values and success criteria to keep sight of the long term, even when immediate excitement calls. ✨4. 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐲𝐩𝐞  Hype feels faster and more frantic, fueling fatigue and isolation. However, there’s a growing call to slow down, embrace creativity, authenticity, sustainability, and meaningful measures of success. → Slow down and focus on metrics that matter—impact and sustainability, not just speed or visibility. Prioritize authenticity and creativity as guiding forces for lasting success. --- Explore firsthand stories from those who’ve lived through the hype. #linkincomments

🚨 The Anatomy of Hype by Your Majesty is here! 🚨 Discover how hype drives culture, innovation, & business. Learn when to ride trends and when to bail out. Insights on AI, NFTs, digital fashion & more! 🌐📊 #Hype #Innovation #Marketing #NFTs #DigitalFashion #AI #YourMajesty #Trends #Sustainability #BusinessImpact Georgios Athanassiadis

Your Majesty Reveals the Definitive Report on Hype.

What happens when you mix a lively crowd, fresh cocktails, and a deep dive into hype? You get our first in-person event of 2025—and it was nothing short of incredible. Your Majesty and Infinum hosted “The Anatomy of Hype” at Volkshotel in Amsterdam, celebrating our new partnership and launching our latest research. We also held an insightful conversation with panelists Ben Culpin, Maartje van den Hurk, Michaela Larosse, and Thami Schweichler, who explored how “hype” impacts people and shapes brands, cultures, and communities. A huge thank you to all—clients, friends, press, and collaborators—who joined us for the conversations and good vibes. From the first 🍸 to the final 💬, your presence made the night unforgettable. We’ve missed the magic of seeing everyone in person, and we’ll be hosting more events throughout the year. If you want to join in, keep an eye on this space. In the meantime, make sure to dig into the research #linkincomments.

Have you ever ridden the exhilarating highs - and crushing lows - of a hype cycle? If so, you’re not alone. I’ve been through it myself (a salute to my fellow Web3 and digital fashion veterans), and I’ve lived to tell the tale. A huge thank you to Your Majesty and Ben Culpin for the opportunity to share my thoughts at their event last week and contribute to Ben’s insightful deep dive on the topic, 'The Anatomy of Hype'. The report unpacks the mechanics of hype—how it shapes industries from sneaker culture to real estate and financial markets, and why we keep getting swept up in its powerful momentum. See the link in comments to check out the 'Anatomy of Hype' report on Your Majesty’s website. It's a must read. . . . #hype #web3 #digitalfashion #community #branding #fashion #AI #startup Georgios Athanassiadis, Maartje van den Hurk, Thami Schweichler

Catch Alexia Boiteau and more smart folks at the upcoming speakeasy event on December 4. Alexia will speak about one of her favorite topics: Building a brand for the future: Capturing modern spirituality and non-conformity to celebrate the unusual.

🔨 𝐂𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 𝐖𝐢𝐭𝐡 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲: 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 2024 🔍 In a world flooded with clickbait and polarizing opinions, #GenZ seeks substance. Diving into long-form content, exploring alternative perspectives, and often distrusting traditional sources—contrary to popular belief—their desire for depth and curiosity is alive and well. 🙏 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 2 of 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 2024 explores this shift in how younger audiences consume information, driven by the need for nuance and authenticity. They’re blending information with intuition, and brands should take note. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬: 1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐫𝐞: Get clear on what your brand truly stands for before jumping into trends. Today’s audience spots inauthenticity instantly. 2. 𝐄𝐧𝐚𝐛𝐥𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Offer content that’s more than surface-level—link to resources, dive deeper into topics, and make space for real discovery. 3. 𝐁𝐮𝐢𝐥𝐝 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 𝐈𝐧𝐭𝐨 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Reframe how you approach challenges within your brand. Encourage curiosity not just in marketing but across supply chains, product development, and community interactions. 🔗 𝐑𝐞𝐚𝐝 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 2 for the full scoop here: #linkincomments --- ♻️ Digging this? Consider giving it a share and follow along for more stuff like this

We love to see clients succeed. Congratulations to Frank, Hans-Jochem, and the Celebratix team.

🌟 Your Majesty ranked among the #FONK150 Best Agencies in the Netherlands for 2024! 🌟 The client-side does the ranking; we scored 9.13 𝐢𝐧 𝐭𝐡𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐥 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 and 9.5/10 in the 𝐦𝐨𝐬𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐦𝐢𝐝-𝐬𝐢𝐳𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐠𝐞𝐧𝐜𝐲 category, earning us 3𝐫𝐝 𝐩𝐥𝐚𝐜𝐞! This recognition speaks to the trust and appreciation of our clients and highlights the dedication and talent of our teams. FONK magazine does this annual benchmark for client satisfaction in the creative industry, spotlighting agencies that go above and beyond to deliver impactful, innovative work. As first-timers on the list, we’re honored to be recognized as part of the "crème de la stroopwafel" of Dutch creative agencies. A big thank you to our clients for their partnership and our team for their passion, creativity, and pursuit of excellence. We’ll be celebrating at the party at A'DAM Toren tonight. 🥂🍾

Recommended reading: Our yearly installment of State of Digital in Fashion has been released, digging into challenges brands have to navigate as technology and culture keeps transforming. https://lnkd.in/gc5HwnfD