inzpire me

Delivering viral results for Norwegian 📈📈 @tigergutt101’s latest video for Norwegian Norway has been making waves on TikTok, delivering an impressive: 📣 6.6M impressions 🖤 933K likes ➡️ 196.9K shares 📌  61.1K saves It’s clear this was a great brand fit for Norwegian, and the mix of humor and relatable storytelling really hit the mark! Another great example of how creativity drives real impact 💥 Link to TikTok-video: https://lnkd.in/dBm-NfG2 #influencermarketing #marketing

Mats Lyngstad joined Gigapay to share his insights on the future of influencer marketing. From the importance of transparent partnerships to the role of AI, there’s a lot to take away. To learn more about some of the key topics in influencer marketing today, watch the full episode at the link below! Thanks for having us, Gigapay 🖤 https://lnkd.in/dPwvu3DM #influencermarketing #digitalmarketing #ai #creatoreconomy

Trender som kommer til å forme fremtidens influencer marketing! Mats deler et utdrag av innsiktene som ble presentert på Kampanje's SoMe & influencer marketing-konferanse forrige uke. #influencermarketing #marketing #digitalmarketing #trends

“Influencer marketing doesn’t work!“— maybe you’ve heard this before? 👀 The truth is, what it often comes down to is a lack of understanding of how to track the effect of influencer campaigns. This can quickly lead to wasting budgets... With today’s advanced analytics however, it’s easier than ever to measure success beyond just impressions and engagement rates. With inzpire me you get access to your own reporting dashboard, with all your campaign data in one place, updated in real time. You get influencer performance analysis, key insights, and a clear overview of what works or not.. so you can make data-driven decisions to optimise your influencer marketing results! ⭐️ Here are 5 key influencer marketing metrics you might be overlooking when working with influencers: Have a deeper look into the different metrics and how automated reporting works: https://lnkd.in/d4QQn6iP #influencermarketing #influencers #marketing #digitalmarketing

What many don’t know about influencer data 📈 With 20,000 collaborations behind us, we’ve gathered extensive insights on influencer marketing trends, and what characterizes successful campaigns. Through accurate and trustworthy data, advertisers on inzpire me can make better decisions when working with influencers 🤝 But what exactly do we mean by trustworthy data? To succeed with influencer marketing, it’s crucial to have access to accurate data on target audiences and performance. Unfortunately, data coming from some providers can be unreliable. Here’s why: There are two main methods for collecting data on influencers and their content; scraped data and official first-party data. At inzpire me, we only use the latter. What’s the difference between the two? First-party data is information collected directly from the source — in this case, social media platforms. Through inzpire me, you get access to accurate demographic data and performance metrics via our API access to Instagram, TikTok, Snapchat, and YouTube. Scraped data, on the other hand, is gathered from external sources and can raise ethical and legal concerns, particularly regarding privacy. As API partners, we are proud to collaborate with the largest social platforms to create better and safer partnerships between advertisers and influencers 🖤 🔍 Learn more about the two data collection methods here: https://lnkd.in/dKt4NUQN

20,000 collaborations, 3500 campaigns, 125,000 pieces of content delivered… For the past 8 years, our team has facilitated over 20,000 brand collaborations with the top creators in the Nordics 🤝 These collaborations have yielded great measurable results for our clients. Take a look at a few examples below! Explore the full case studies and discover insights into the approach and results here: https://lnkd.in/deBGAU6P #influencermarketing #digitalmarketing #case #marketing

We're a proud TikTok Creative Partner! This week, we’ve had the pleasure of visiting Copenhagen and Aarhus to share our insights on how TikTok's customers can elevate their paid campaigns with influencer collaborations. Marie Wihlbäck Mathisen, one of our Client Partners in the Nordics, talked about how influencer-driven content, when used in paid ads, actually results in a remarkable 42% increase in conversions compared to non-creator content ads 📈 As a TikTok Creative Partner we're helping brands with influencer activations at every stage of the campaign process. From brainstorming creative ideas and connecting with the right TikTok influencers to delivering in-depth performance reports. Our approach is always grounded in official, accurate data from TikTok, ensuring that our insights are up to date and reliable! Thanks to Peter Errebo for organising 😊 #tiktok #influencermarketing #tiktokpartner #marketing

Celebrating 20,000 collaborations with a brand-new look 🖤 We’re super proud to announce that inzpire me has reached an incredible milestone: 20,000 successful collaborations between brands and creators! This achievement is more than just a number for us —it’s a testament to the incredible work of our community of influencers, brands, and our dedicated team. Over the past 8 years, we’ve shaped the landscape of influencer marketing, driving creative and impactful campaigns for over 200 brands in the Nordics. To celebrate, we’re unveiling a new and improved inzpire me that reflects who we are today: a company rooted in data, powered by creativity, and committed to helping brands and influencers drive impactful partnerships 🤝 A huge thank you to everyone who has been part of our journey so far – brands, creators, agencies, and our platform partners TikTok and Snap Inc. Also, a big shout-out to creative agency Bold Scandinavia / NoA for helping us shape this new vision. As we look forward, we remain dedicated to empowering brands with the tools and insights they need to succeed with influencer marketing. With 20,000 collaborations under our belt, we have a lot of data and industry insights we’re excited to share with you in the coming weeks and months! In the meantime, get familiar with our new website, and feel free to reach out if you’re looking to elevate your influencer collaborations in 2024 and beyond 👋 #marketing #branding #digitalmarketing #influencermarketing